Sachs Marketing Group
NOVEMBER 16, 2022
Thanksgiving is just around the corner. This time of year is all about spending time with family and friends and enjoying great food, but it’s also a great opportunity for businesses to attract more customers. Black Friday and Cyber Monday have become huge shopping events, and Thanksgiving marketing is a great way to take advantage of all that hype.
Vertical Response
NOVEMBER 14, 2022
Are you struggling to keep your email marketing subscribers engaged? If so, you’re not alone. Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. In this blog post, we will discuss some tips that can help you re-engage with inactive subscribers and improve your email marketing results!
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Content Marketing Institute
NOVEMBER 16, 2022
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Influence & Co
NOVEMBER 16, 2022
This article was originally published on Spin Sucks.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Social Media Examiner
NOVEMBER 17, 2022
Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future. Google Universal Analytics vs. Google Analytics 4: What’s Happening? Google is notorious […].
Jeff Bullas
NOVEMBER 16, 2022
Motivation is something I wish showed up every morning, like clockwork. But the truth is that it sometimes takes an extended holiday. . According to Forbes , wanting to perform well is linked with the desire for good times (and we all like those good times). And a study by Queens University found those who had an ambition for “legacy”— the goal to make a mark, also had a significant drive for “leisure”—a desire to enjoy all life has to offer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
NOVEMBER 17, 2022
Pillar pages are a foundational part of your SEO strategy, and leveraging them properly can be vital to your Google rankings. Content%20Marketing ">Pillar pages offer a high-level but comprehensive look at all aspects of a discussion or topic on a single web page, with branch outs with further, in-depth discussions in more detailed cluster blog posts that hyperlink back to the pillar page.
Calvyn Lee Blog
NOVEMBER 12, 2022
Brazil is the largest country in both Latin and South America, as well as the fifth largest and seventh most populated in the world. The capital of Brazil is Brasilia, and the most populated city is Sao Paulo. Brazil consists of 26 states and the Federal District. The Brazilian nation is considered as one of the most diverse and multicultural because of the migration from all over the world.
Jeff Bullas
NOVEMBER 13, 2022
In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. To prove he was serious, he then renamed his company Meta. . Now a lot of big companies like Disney , Robolux , and Microsoft are working on plans for growing their businesses in the Metaverse too. Is it time you started making plans too?
Businesses Grow
NOVEMBER 18, 2022
As I write this, rumors are rampant that Twitter has cut so much staff that the app is disintegrating and may not survive. I think there is a chance Twitter could go away. Even if it survives, it’s not going to be in a form that captures the spirit and joy and potential of the early days. I miss that. Many years ago, I wrote a book called The Tao of Twitter , which became the best-selling book on Twitter (over four editions).
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Aspiration Marketing
NOVEMBER 15, 2022
Confession: I used to dread the days when I had to create an editorial calendar. The thought of creating a massive list of 50 or 60 blog article topics was truly daunting, even if I knew the subject matter. My mistake was approaching the marketing editorial calendar as a trivial list of topics and due dates. What I've learned is that an editorial calendar can be the exciting superhero of your content marketing story!
Calvyn Lee Blog
NOVEMBER 13, 2022
So, our first destination is Nigeria, a country in West Africa. Nigeria is a federal republic that includes 36 states, plus – the Federal Capital Territory, where Abuja, the capital, is located. The largest Nigerian city is Lagos, which is the second-large in Africa and one of the largest rural areas in the world. Nigeria is known as the regional power in Africa, which means that it has a substantial influence around the geographical region.
Hubspot Marketing
NOVEMBER 17, 2022
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there's a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have values we believe in. Still, Loyalty doesn’t happen overnight.
Content Marketing Institute
NOVEMBER 17, 2022
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Journal
NOVEMBER 17, 2022
Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these "Do's" and "Don'ts.". The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.
Orbit Media Studios
NOVEMBER 16, 2022
Which of your pages is the most important to your visitors? To find out just pop open Analytics. Look at the pages report. They’ll all be there at the top. And there’s one page that’s sure to be in the mix: It’s your About page. Once you’ve filtered out those blockbuster blog posts, it will be there in the top 10 pages. It’s usually the top five. It’s true in virtually all Analytics accounts, or at least the 500+ accounts that we have access to.
Hubspot Marketing
NOVEMBER 18, 2022
The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 7 Benefits of Influencer Marketing. 1.
Content Marketing Institute
NOVEMBER 18, 2022
Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Roundtable
NOVEMBER 18, 2022
I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just delete them but I am hearing from Local SEOs that this is becoming more and more of an issue.
Hootsuite
NOVEMBER 17, 2022
In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. NFTs are now an $11 billion USD industry and growing everyday. So, are NFTs the next big monetization opportunity for creators and brands? Executives at most popular social media platforms seem to think so. Meta recently expanded digital collectibles to 100+ countries on Instagram and Facebook, Twitter allows NFT profile pictures , TikTok experimented with selling NFTs , and Reddit just launched their own
Hubspot Marketing
NOVEMBER 16, 2022
With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs.
Sprout Social
NOVEMBER 14, 2022
Engagement. Awareness. Share of voice. ROI. Customer care speed. All tried-and-true metrics that play a pivotal role in proving the effectiveness of your social strategy. But those data points only scratch the surface of what social can offer your company. Imagine if you could monitor and analyze all social media conversations happening around your brand, and tap into consumer insights that prove crucial for growing your business.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Social Media Examiner
NOVEMBER 18, 2022
Do you want to create a business that embraces Web3? Wondering what types of businesses are possible? In this article, you’ll discover examples of Web3 business models and learn how to draw customers to your business using decentralized autonomous organizations and tokens or NFTs. What Web3 Makes Possible for Business Models There are two important […].
Marketing Insider Group
NOVEMBER 14, 2022
Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder.
Hubspot Marketing
NOVEMBER 18, 2022
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use.
Businesses Grow
NOVEMBER 16, 2022
BeReal. By {grow} community member Fiona Lucas. I was curious when I first heard of BeReal, the red-hot, French-created app built on spontaneous content. Could this be the end of overly curated, ego-driven social media posts? Today, I’ll share my experience with this new social media phenomenon. Working in the cyber-safety space for many years, I have seen the hurt caused by that need for a “perfect post.” I am haunted by the story of one young man who literally took more than
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Journal
NOVEMBER 14, 2022
Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.
Econsultancy
NOVEMBER 18, 2022
In markets where consumers have a wide range of choices, and your competitors are just a few clicks away, customer retention is a superpower. Businesses with good customer retention rates enjoy more reliable revenue streams and greater brand sentiment, so they are less vulnerable to shocks. Conversely, businesses that lack a strategy for retention risk losing their best purchasers.
Hubspot Marketing
NOVEMBER 14, 2022
Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content.
Businesses Grow
NOVEMBER 14, 2022
A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance content creators. Digiday reported that more agencies are outsourcing their content needs to freelance creators as the work becomes more challenging. A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators.
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