Practical eCommerce - Marketing
FEBRUARY 6, 2023
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce.
Heidi Cohen
FEBRUARY 7, 2023
Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.
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Litmus
FEBRUARY 7, 2023
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.
Zumvu
FEBRUARY 5, 2023
A well-planned and executed marketing campaign can help a brand differentiate itself from its competitors, build a strong and recognizable brand identity, and connect with its target audience on an emotional level.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
FEBRUARY 8, 2023
I'm a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.
Influence & Co
FEBRUARY 8, 2023
At the time of writing this, ChatGPT is right at two months old. The AI content writer tool, launched by OpenAI, seems to have taken us into a new phase of AI-generated content and opened up a world of new possibilities for marketers. So much so that Microsoft has invested billions in OpenAI.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
FEBRUARY 5, 2023
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather. The post 5 Content Marketing Ideas for March 2023 appeared first on Practical Ecommerce.
Marketing Insider Group
FEBRUARY 6, 2023
A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons. For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You miss 100 percent of the shots you never take” is one lesson.
AWeber
FEBRUARY 8, 2023
When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company.
Jeff Bullas
FEBRUARY 9, 2023
With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. It’s possible to achieve on your own; this takes a long time, however, and before you know it, you’ve already missed out on a lot of business. Because people are looking for speed and ease of use, Instagram bots and automation services have become popular in order to help users get more Instagram followers without lifting a finger.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Adams & Knight Marketing
FEBRUARY 9, 2023
Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more. Hear Pat’s predictions along with his thoughts on a few pre-released Super Bowl commercials that will air nationally during this year’s big game.
Aspiration Marketing
FEBRUARY 9, 2023
In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.
Ann Handley
FEBRUARY 9, 2023
Actual footage from the party tent. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about the explosive chatter around AI writing is how overnight the conversation shifted from this: Yo! No One Reads.
Jeff Bullas
FEBRUARY 5, 2023
It’s a dilemma… Should you pay for fame on Facebook or commit to the slow-burn of organic growth? Ten years ago, my answer would’ve been different – I strongly disagreed with buying Facebook likes and followers. But today, the game has changed. As soon as Facebook’s algorithm flipped the switch and became heavily “pay to play” in an attempt to drive up its ad revenue from businesses, organic reach became non-existent.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hubspot Marketing
FEBRUARY 8, 2023
The pivot table is one of Microsoft Excel's most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated. The good news is that learning how to create a pivot table in Excel is much easier than you may believe. We’re going to walk you through the process of creating a pivot table and show you just how simple it is.
Aspiration Marketing
FEBRUARY 7, 2023
Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information. Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketi
Ann Handley
FEBRUARY 10, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * This is a story about AI Writing and typewriters. Over the holiday break I lifted a curious grimy, gray case up off the cruddy floor of an even cruddier secondhand shop. It was heavy and bulky, big enough to house… what?
Jeff Bullas
FEBRUARY 6, 2023
Considering an Instagram growth service to take some work off of your plate? Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth , you have a lot to keep up with.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Businesses Grow
FEBRUARY 6, 2023
Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). So my gift to the world today is a straight-forward, non-technical, and short summary of non-obvious uses of ChatGPT for marketing.
Aspiration Marketing
FEBRUARY 8, 2023
If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
Jeff Bullas
FEBRUARY 8, 2023
To win any game you first need to know the rules of the game. The next step is to work out how to take advantage of the rules so you give yourself the best chance of winning. But sometimes you don’t know what the rules are or how to find out what they are. In the digital world, the rules are given the rather cumbersome name of “algorithms”. These rules are used by airlines to get you to pay higher prices and sell tickets.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Journal
FEBRUARY 8, 2023
Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.
Aspiration Marketing
FEBRUARY 10, 2023
As a core content marketing tool, a well-written blog is one of its most valuable resources. Not only does it often serve as a prospective client's initial touch-point with your brand, but your blog can also go a long way in expressing your company's mission, style, and accomplishments. Are you maximizing this aspect of your marketing platform? Or do you find yourself making the following blogging blunders?
Hootsuite
FEBRUARY 6, 2023
Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
Jeff Bullas
FEBRUARY 9, 2023
YouTube has been growing in popularity steadily since its release in 2005, arriving at over 2 billion monthly active users. Due to this popularity, many people have taken to YouTube to monetize their efforts. While money was not first involved on YouTube, it is now possible to make a good profit through videos and YouTubing, with some of the top earners raking in millions of dollars annually.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Journal
FEBRUARY 7, 2023
Everyone is creating the same SEO-driven content to rank high on Google. It's time to set yourself apart by repairing SEO cannibalization. The post How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively appeared first on Search Engine Journal.
Aspiration Marketing
FEBRUARY 7, 2023
Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information. Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketi
Adams & Knight Marketing
FEBRUARY 8, 2023
AVON, Conn., (February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? , which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022.
Jeff Bullas
FEBRUARY 7, 2023
For some content creators, blog comments can be a hassle. Moderating them can be tedious and time-consuming, so you might be wondering if they’re even worth enabling. While many in the content marketing community are against it, your SEO agency might encourage you to enable comments on your blog. To help you decide, we’ll examine some of the pros and cons of enabling comments on your blog.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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