This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In most cases, the pursuit of good vibes isn’t enough to overturn a trademark — but Taco Bell is certainly trying. The popular fast-food chain set its sights on the term “Taco Tuesday” which it wants to use freely to promote sales happiness among taco lovers.
The online marketplace is a competitive battlefield, and staying ahead requires more than basic SEO knowledge. We dive into five advanced SEO techniques to help achieve higher search rankings, attract more traffic, and ultimately win more business.
Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it's informed and driven by empathy.
Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not, it’s entirely up to you and your accounts.
If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. It’s easy to see why people are worried, but if a video about the theme song of a network that creates content for kids and tweens has four million views, then we might not be approaching the topic of short attention spans correctly.
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive.
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.
Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.
With the marketing world constantly evolving, data-driven marketing has emerged as a game-changer. However, with the increasing amount of data available, it can be challenging to sift through it all and make sense of it. This is where AI comes in. Artificial intelligence technology, such as machine learning and natural language processing, can help marketers analyze large amounts of data quickly and accurately, leading to better decision-making and, ultimately, more successful marketing campaign
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. 1.
No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.
MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.
To thrive, organizations must prioritize recruitment. And in this digital age, content marketing has emerged as a powerful tool for attracting and retaining the best talent in the industry. Through creating and disseminating compelling and informative content, organizations can captivate and inform prospective candidates, establish their employer brand, and optimize their recruitment endeavors.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.
If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.
Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough For New Users appeared first on Search Engine Journal.
As marketers, we're always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.
Have you ever bought a new car and then become hyper-aware of other cars on the road like yours? That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. New ideas about community seem to be popping for me everywhere, and I thought I would share a few post-book observations with you today!
Marketing is based on empathy. And empathy comes from research. The best research comes from interviews. But… stakeholder interviews take a lot of work. They’re hard to schedule and time intensive. It’s tough to connect with the right people. It takes skill to get them to open up. Often, you have just one chance. Wouldn’t it be nice if you had unlimited time to talk?
Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they're missing key information.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Let’s nail your digital content with content creation tools! See what we did there? Or do we need to hammer it home some more? Okay. That’s enough, you’re probably tired of awl these tool puns, and we don’t want to screw up this introduction. Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox.
Want more people to find you on YouTube? Wondering how to get your videos in front of the right audience without using ads? In this article, you’ll discover how to optimize your video content for search and discovery on YouTube. Why YouTube SEO Matters Including relevant keywords in your captions, subtitles, and alt text can […] The post How to Unlock the Power of YouTube SEO appeared first on Social Media Examiner.
Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. It’s a direct line to your residents and constituents, who expect you to be active and ready to engage on topics that are most important to them. It’s no longer an anomaly to see public sector accounts going viral. But managing the social media presence of a government agency comes with a unique set of challenges.
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.
Want to drive more sales? Wondering how to convince people to act on your offer immediately? In this article, you’ll discover how to use scarcity to improve your marketing conversions. How Scarcity Works in Marketing Cast your mind back to the early days of the Coronavirus pandemic: masks, rapid tests, lockdowns, daily walks… and the […] The post Using Scarcity in Marketing: A Roadmap to Higher Conversions appeared first on Social Media Examiner.
Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.
Courage and hope reside at the heart of building a business. Hope for a better quality of life, financial stability, and, if we’re lucky, generational wealth for our families. However, for Asian American and Pacific Islander entrepreneurs, spinning an idea into a profitable business requires startup funding that is often difficult to access because of systemic barriers.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Input your email to sign up, or if you already have an account, log in here!
Enter your email address to reset your password. A temporary password will be e‑mailed to you.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
141 
Let's personalize your content