Zumvu

SEPTEMBER 26, 2022

You wish to get a break as a marketer working with your favorite brand or learning from mentors you look upto.

Marketers 98

Marketers Marketing Branding 98

Practical eCommerce - Marketing

SEPTEMBER 28, 2022

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.

Email Marketing 124

Email Marketing eCommerce Marketers Marketing 124

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

Marketers 126

Marketers Marketing Promotion Management 126

Content Marketing Institute

SEPTEMBER 26, 2022

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness.

Content Marketing 134

Content Marketing Marketers Marketing 134

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Aspiration Marketing

SEPTEMBER 30, 2022

It used to be that a company drummed up business by pushing out messages to the public. The goal was to appeal to consumers in the market for that particular product or service, and the focus was all on selling.

Inbound Marketing 222

Inbound Marketing Marketers Marketing Product 222

Hubspot Marketing

SEPTEMBER 29, 2022

The question "what is a KPI?" comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your busine

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Search Engine Journal

SEPTEMBER 29, 2022

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.

SEO 143

SEO 143

Aspiration Marketing

SEPTEMBER 24, 2022

Over time, the blogosphere has become a huge, congested, and noisy space where hordes of blogs are all fighting to get noticed. Readers have adapted to this environment by learning to be expert scanners, and they quickly grew weary of clicking on a compelling headline only to find mediocre content. Most, maybe even 90%, bounce within 10-20 seconds.

Content Marketing 173

Content Marketing Marketers Marketing Inbound Marketing 173

Content Marketing Institute

SEPTEMBER 29, 2022

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers.

Content Marketing 142

Content Marketing Marketers Marketing 142

CopyBlogger

SEPTEMBER 28, 2022

I think the best way to introduce the concept of a blog comment policy is to remind you that my. Continue Reading. The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger.

Management 142

Management Content Marketing Marketing Marketers 142

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Roundtable

SEPTEMBER 30, 2022

Google's John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.

SEO 142

SEO 142

Hubspot Marketing

SEPTEMBER 29, 2022

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can be intimidating — particularly with a limited budget.

Advertisers 141

Advertisers Advertising User-Generated Analytics 141

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social

Education 141

Education Real Estate User-Generated Place 141

Content Marketing Institute

SEPTEMBER 28, 2022

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Econsultancy

SEPTEMBER 30, 2022

In order to be successful, modern marketers need the right knowledge, skills and mindset. Knowledge and skills are fairly easy to define but mindset, rather less so. Though it may be more difficult to pin down, Econsultancy research has shown that marketers see mindset as paramount. 74% of the 841 senior marketers we surveyed in 2020 on this topic agreed that mindset is more important to their.

Marketers 135

Marketers Marketing 135

Hubspot Marketing

SEPTEMBER 26, 2022

On TikTok, anyone can go viral. But due to its quirky nature, it's often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1.

Real Estate 140

Real Estate User-Generated Food CRM 140

Search Engine Journal

SEPTEMBER 24, 2022

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

SEO 135

SEO Content Marketing Marketing Marketers 135

Search Engine Roundtable

SEPTEMBER 26, 2022

A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug seems to be fixed or being fixed now and rankings are beginning to return for these local service area businesses.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Martech

SEPTEMBER 29, 2022

Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s beneficial to our brands and to our customers? On the one hand, many consumers don’t want websites to collect their data. On the other, they want us to show things that are relevant to them and not show ads for the boot they just purchased.

Customer 132

Customer Entertainment Communications Branding 132

Hubspot Marketing

SEPTEMBER 29, 2022

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies.

Communications 140

Communications Management Health CRM 140

Search Engine Journal

SEPTEMBER 30, 2022

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

eCommerce 134

eCommerce SEO 134

Content Marketing Institute

SEPTEMBER 30, 2022

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.

Branding 130

Branding 130

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.

Retail 132

Retail Advertisers Advertising Branding 132

Hubspot Marketing

SEPTEMBER 26, 2022

What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade.

Customer Acquisition 132

Customer Acquisition CMO User-Generated Education 132

Search Engine Journal

SEPTEMBER 26, 2022

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

Marketing 133

Marketing Marketers 133

Aspiration Marketing

SEPTEMBER 29, 2022

You want your brand to be credible. Credibility is a key element of trust and fundamental for success in Inbound Marketing. This credibility can be gained in many ways, and while the foundation of credibility is knowing your stuff and being a knowledgeable resource for prospects, the good news is that you don't need to present immense amounts of details and information to be considered credible.

Branding 130

Branding Inbound Marketing Social Media Marketing Marketing 130

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by.

Gen Z 131

Gen Z Marketers Marketing User-Generated 131

Hubspot Marketing

SEPTEMBER 26, 2022

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Management 129

Management Place 129

Search Engine Journal

SEPTEMBER 26, 2022

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical. The post WordPress Considers Historic Development Change appeared first on Search Engine Journal.

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Aspiration Marketing

SEPTEMBER 28, 2022

Account-based marketing (ABM) is a powerful tool in any marketer’s tool belt, especially if your annual contract value (ACV) is high and the relative number of opportunities in your market is low. Because ABM requires tight cooperation between marketing and sales, it is important that all involved have a common understanding of what it is and the tools and techniques needed to ensure ABM success.

Marketing 130

Marketing Marketers 130

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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