Hubspot Marketing
JUNE 28, 2018
This article was written just for you. From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We've seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.
Adobe Experience Cloud Blog
JUNE 29, 2018
Prospecting is difficult. There’s no denying it. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process. Why is it so hard? There are a lot of reasons. It’s hard to capture buyer attention and to stimulate interest and desire. It’s difficult to persuade buyers into action. Many sellers don’t have the right mindset around prospecting.
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Adams & Knight Marketing
JUNE 26, 2018
Adams & Knight, a digital marketing agency in Avon, Conn., was recently awarded three prestigious Telly Awards, which honor excellence in video and television across all screens. Chosen from over 12,000 entries from all 50 states and across five continents, the winning videos highlight two major Connecticut brands. On behalf of Hartford HealthCare, the agency won a Silver Award for Cinematography and a Bronze Award in the Hospital category for the TV commercial “ Care For Every Way You
Content Marketing Institute
JUNE 29, 2018
Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
JUNE 28, 2018
Creating a resume from scratch can be a pain, particularly when you have limited design experience and your resume doesn’t extend beyond Times New Roman 1-inch margins in terms of flair. You want your resume to appear professional, but you also don’t need it to look exactly the same as every other resume in the stack. Fortunately, you don’t need to attempt any tricks you learned in a Photoshop 101 class to create a sleek and attention-grabbing resume.
Adobe Experience Cloud Blog
JUNE 28, 2018
Graphic design has a rich and varied history. The word “graphic design” didn’t appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand. However, in the last 60 years graphic design has forged ahead, advancing rapidly since the addition of today’s digital art tools.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JUNE 27, 2018
Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.
Hubspot Marketing
JUNE 27, 2018
This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.
Adobe Experience Cloud Blog
JUNE 26, 2018
53% of marketers say they have “too much to do with too little time.” Marketers have to plan campaigns that knock competitors out of the park, create content that both readers and search engines love, and hit very specific ROIs. Google search operators help to ease the tension. Google search operators are special characters/commands that help to elevate your search capabilities beyond that of a regular search.
Marketing Insider Group
JUNE 26, 2018
Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.Neglecting it is way more risky than investing in it.What […].
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Marketing Institute
JUNE 25, 2018
Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task? Yes. Consider these three ways to turn those brand mentions into content assets. 1. Web mentions into monthly roundups.
Hubspot Marketing
JUNE 26, 2018
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Email isn’t dead.
Adobe Experience Cloud Blog
JUNE 25, 2018
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive. The same is true for your brand’s content.
Marketing Insider Group
JUNE 28, 2018
Let’s just say it upfront: creating content is time-consuming. Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case. Consistent, quality content takes time and effort to produce. Ok, […]. The post How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals appeared first on Marketing Insider Group.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
JUNE 28, 2018
A few weeks ago, your inbox was probably stuffed with GDPR emails. Mine was. These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. Some thanked us for being loyal subscribers.
Hubspot Marketing
JUNE 26, 2018
There’s plenty of science to suggest flexible work schedules are critical for happier, more productive employees, and a more successful company overall. For instance, take a look at this graph from The Economist , which shows that working fewer hours correlates with higher levels of productivity in the form of increased GDP (gross domestic product).
Adobe Experience Cloud Blog
JUNE 27, 2018
If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option. The more complex the decision tree—the thinking goes—the more “personalized” your marketing strategy.
Marketing Insider Group
JUNE 25, 2018
What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […]. The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Duct Tape Marketing
JUNE 27, 2018
A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kyle Gray. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing.
Hubspot Marketing
JUNE 27, 2018
Did you know that without a lead-capture form , your digital content can't generate leads? The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. The ultimate goal of this page is to get your visitors to fill it out with contact information in exchange for a piece of content, such as an ebook. Because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it's absolutely critical that you approach them wisely.
Zumvu
JUNE 27, 2018
In this digital world, internet browsing is getting quotidian day by day. It is very hard for the marketers to grasp the attention of their audience.
Marketing Insider Group
JUNE 26, 2018
Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. Which of course means huge reach and immense possibilities for increasing awareness of […].
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Duct Tape Marketing
JUNE 27, 2018
Keys to Business Growth for Professional Services written by John Jantsch read more at Duct Tape Marketing. Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).
Hubspot Marketing
JUNE 25, 2018
There are a few different reasons you might want to use a portable app, which is software that can run on a computer without being installed. First, if you often switch back and forth between your work and home computer, you can transfer a portable app via USB flash device, portable hard drive, or the cloud from one computer to another. This enables you to work on projects from different devices at your leisure.
Zumvu
JUNE 26, 2018
This is the era which connects the individuals through social media more in comparison to face to face interaction. Invariably, marketing teams must use social media to amplify the brand reach.
Marketing Insider Group
JUNE 27, 2018
When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content […]. The post 10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working appeared first on Marketing Insider Group.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
JUNE 23, 2018
Weekend Favs June 23 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
illumin
JUNE 27, 2018
Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digit
Zumvu
JUNE 26, 2018
The social media platform is being extensively used by the digital marketing team across the globe. So you need to put in extra efforts to gain competitive advantage over your rivals.
Marketing Insider Group
JUNE 25, 2018
Nope. This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down. That doesn’t mean businesses have cracked this segment or that they fully understand how to market […]. The post Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment appeared first on Marketing Insider Group.
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