Adobe Experience Cloud Blog
DECEMBER 15, 2017
The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message.
Content Marketing Institute
DECEMBER 12, 2017
It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. .
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Marketing Insider Group
DECEMBER 11, 2017
What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored […].
Traackr
DECEMBER 11, 2017
Based on the analysis of thousands of topics, discover the top contributors to Stack Overflow and learn what makes them leaders in various technical fields.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
Adobe Experience Cloud Blog
DECEMBER 14, 2017
With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Others are pushing their way to prominence thanks largely due to shifts in how your audience desires to be engaged with on and offline.
Content Marketing Institute
DECEMBER 14, 2017
In my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Do they even fit our ideal client profile?”. I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring one staffer blog post, two curated industry articles, and one marketing meme.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
DECEMBER 14, 2017
Customer expectations continue to evolve. Empowered with information and technology, your buyers are far more informed than ever before. They are looking experts and for trusted advisors who can help them achieve their goals. Meeting customer expectations is one of the biggest challenges facing sales teams. Have a look at this chart from Salesforce’s State of Sales report : To understand how companies are dealing with customers’ autonomy and expectations, I have been interviewing som
Adobe Experience Cloud Blog
DECEMBER 12, 2017
Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an individual level.
Content Marketing Institute
DECEMBER 15, 2017
Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle.
Marketing Insider Group
DECEMBER 13, 2017
“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]. The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Duct Tape Marketing
DECEMBER 14, 2017
3 Steps to Create Content That Turns Readers into Subscribers Like Clockwork written by Guest Post read more at Duct Tape Marketing. Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to.
Adobe Experience Cloud Blog
DECEMBER 11, 2017
As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have all experienced the unannounced sales call, interrupting our daily routing to sell us products we neither want nor need, thus making it easier to empathize with the frustration asserted by the voice on the other side of the phone line.
Content Marketing Institute
DECEMBER 11, 2017
I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. I worked on films about terrorism in Europe, Abu Ghraib, Americans preparing for the apocalypse, and more.
Marketing Insider Group
DECEMBER 12, 2017
Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […]. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Duct Tape Marketing
DECEMBER 15, 2017
Advertising Your Small Business: Small Budget, Big Results written by Guest Post read more at Duct Tape Marketing. If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else.
Adobe Experience Cloud Blog
DECEMBER 13, 2017
Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. Now, the second step of Chrome’s changes is upon us.
Content Marketing Institute
DECEMBER 12, 2017
SPONSORED BY STORYBLOCKS. Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The film has a 10% rating on RottenTomatoes.com, so don’t worry if you never saw it. The faux stock photos were the best part anyway. This series of images inserted the three actors’ heads into existing photos, creating a hilarious mockery of the genre.
Marketing Insider Group
DECEMBER 13, 2017
If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […].
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Duct Tape Marketing
DECEMBER 12, 2017
AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing. We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything you do because that’s what’s going to turn a one-time customer into a long-term champion.
Rock Content
DECEMBER 11, 2017
As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn. But even as AI gets better, what does more AI-based content surveillance mean for brands and marketers?
Content Marketing Institute
DECEMBER 13, 2017
Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever.
Marketing Insider Group
DECEMBER 11, 2017
Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of […]. The post 7 Ways to Get Creative with Email Subject Lines appeared first on Marketing Insider Group.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Duct Tape Marketing
DECEMBER 13, 2017
Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jay Baer. Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too many businesses that live in that world.
Marketing Insider Group
DECEMBER 12, 2017
What do the leading content marketing experts in financial, professional services and technology firms do differently when it comes to content planning? Last year we published the Value of B2B Thought Leadership Survey, which unearthed some real surprises in how C-suite executives view and use thought leadership content. This year’s survey ‘Best practice content marketing: Lessons […].
Marketing Insider Group
DECEMBER 15, 2017
For the 153rd episode of The Marketing Book Podcast, I interviewed Daniel McGinn, author of Psyched Up: How the Science of Mental Preparation Can Help You Succeed. In Psyched Up, Harvard Business Review Senior Editor Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice […].
Marketing Insider Group
DECEMBER 13, 2017
If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […].
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Duct Tape Marketing
DECEMBER 14, 2017
How to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt Watson. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions , which he sold for $150 million.
Duct Tape Marketing
DECEMBER 15, 2017
Weekend Favs December 16 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Duct Tape Marketing
DECEMBER 14, 2017
Transcript of How to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duck Tape Marketing Podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcast are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many many podcast out there.
Duct Tape Marketing
DECEMBER 9, 2017
Weekend Favs December 9 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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