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Remember the “ Tide Pod Challenge ?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product.
Social media managers own the skills that brands need in order to succeed on social. With 3.5 billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase. Whether you’re an aspiring social pro, or an HR manager looking to hire one, we’ve laid out the fundamentals of the job below.
SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year? Continue reading → The post Why You Should Do This Helpful SEO Audit Once a Year appeared first on Content Marketing Institute.
In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). On the L, most of my commuting companions pass the time by looking at their phones. But, my motion sickness prevents that, so I typically find myself watching the world — and many, many billboards — go by. And I must say: Some billboards can be very, very entertaining.
If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part). First, the easy part… Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.
It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword.
It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword.
Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute.
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave. It’s a grim picture, and it turns out it’s not even a very big hourglass compared to those measuring out the lifespan of other executives.
Here are five powerful tips to use psychology to improve your content marketing. The post 5 Ways to Use Psychology to Improve Your Content Marketing via @ronlieback appeared first on Search Engine Journal.
Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. What’s equally important is getting people to click on your links, submit inquiries and ultimately become customers.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading → The post Nail Your Content Performance With This Measurement Starter Kit appeared first on Content Marketing Institute.
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending.
Learn EXACTLY how to legally use images online, how to interpret licenses and find copyright-free images. The post The Essential Guide to Using Images Legally Online via @KristiKellogg appeared first on Search Engine Journal.
Every social media marketer is different. They have their own methods, practices and sets of skills. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on social media. How many link clicks are they generating?
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading → The post Failure Is Always an Option (and an Opportunity) appeared first on Content Marketing Institute.
According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better.
Here are ways to save money, become more efficient, and see better performance from your content investment. The post Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget via @coreydmorris appeared first on Search Engine Journal.
Producing Useful Content Is the New SEO written by John Jantsch read more at Duct Tape Marketing. A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted and used) under tight wraps.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage. Continue reading → The post The Weekly Wrap: All About How to Win at Presenting appeared first on Content Marketing Institute.
With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your target audience.
How do you earn authority in SEO and marketing? Learn how you can build real, lasting authority in this post. The post How to Build Your Brand’s Authority with Strategic Content & SEO via @JuliaEMcCoy appeared first on Search Engine Journal.
How to Discover and Nurture Your Creativity written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chase Jarvis. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I chat with photographer, director, artist and entrepreneur Chase Jarvis. He has won numerous awards for his creative work, and he is the founder of CreativeLive , an online learning community featuring classes taught by Grammy winners, best-selling authors, and other leaders in their cre
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Today, thousands of iPhone fans will make their trip to the Apple store to pick up their brand new iPhones. Plus, even more will update their phones to iOS 13—Apple’s newest mobile OS—over the next couple of days. If your subscribers are among them, will that impact how your emails look? . While screen sizes and resolutions for the new iPhones remain the same (that’s great news for email marketers!
Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.
Here are 10 reasons why you shouldn't be afraid to experiment and fail with your content. The post 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce appeared first on Search Engine Journal.
The Self-Reliant Entrepreneur Reading: September 18 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 18. It’s time for another episode featuring a reading from my upcoming book, The Self-Reliant Entrepreneur , due out in October 2019. If you’ve been following along, you know that the book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies.
Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill. Don’t get me wrong; I don’t think you have to be an expert coder. But being able to make simple changes to existing emails without looping in an email developer can help significantly speed up your email production.
How do you stand out in the SERPs when they're dominated by industry giants with resources out of your reach? The post 5 Ways You Can Really Steal Organic Clicks from Industry Giants via @HelenPollitt1 appeared first on Search Engine Journal.
Weekend Favs September 14 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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