Hubspot Marketing

SEPTEMBER 18, 2019

Remember the “ Tide Pod Challenge ?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product.

Communications 144

Communications PR Advertisers Advertising 144

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. With 3.5 billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase. Whether you’re an aspiring social pro, or an HR manager looking to hire one, we’ve laid out the fundamentals of the job below.

Management 112

Management PR Key Performance Indicator Analytics 112

Neil Patel

SEPTEMBER 17, 2019

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post.

User-Generated 112

User-Generated SEO Place Product 112

Sprout Social

SEPTEMBER 19, 2019

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. What’s equally important is getting people to click on your links, submit inquiries and ultimately become customers.

eBook 111

eBook Customer loyalty Fashion Social Media Marketing 111

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

SEPTEMBER 16, 2019

I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). On the L, most of my commuting companions pass the time by looking at their phones. But, my motion sickness prevents that, so I typically find myself watching the world — and many, many billboards — go by. And I must say: Some billboards can be very, very entertaining.

Advertising 142

Advertising Advertisers Inbound Marketing Entertainment 142

Hootsuite

SEPTEMBER 17, 2019

If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part). First, the easy part… Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

Fashion 112

Fashion Promotion Entertainment Branding 112

Content Marketing Institute

SEPTEMBER 19, 2019

SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year? Continue reading → The post Why You Should Do This Helpful SEO Audit Once a Year appeared first on Content Marketing Institute.

SEO 108

SEO Content Marketing Marketing Marketers 108

Search Engine Journal

SEPTEMBER 17, 2019

Here are five powerful tips to use psychology to improve your content marketing. The post 5 Ways to Use Psychology to Improve Your Content Marketing via @ronlieback appeared first on Search Engine Journal.

Content Marketing 106

Content Marketing Marketers Marketing 106

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. With that said, not every keyword is going to make sense for your business, and not every query related to your niche is actually going to turn out to be a highly searched keyword.

SEO 106

SEO Social Media Marketing eCommerce Inbound Marketing 106

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending.

Marketing Plan 109

Marketing Plan Event Marketing Marketers Marketing 109

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

SEPTEMBER 17, 2019

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute.

Content Marketing 102

Content Marketing Marketing Marketers 102

Search Engine Journal

SEPTEMBER 16, 2019

Learn EXACTLY how to legally use images online, how to interpret licenses and find copyright-free images. The post The Essential Guide to Using Images Legally Online via @KristiKellogg appeared first on Search Engine Journal.

Content Marketing 105

Content Marketing Marketing Marketers 105

Sprout Social

SEPTEMBER 19, 2019

Every social media marketer is different. They have their own methods, practices and sets of skills. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on social media. How many link clicks are they generating?

Social Media Marketing 91

Social Media Marketing Influencer Marketing Marketers Marketing 91

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

SEPTEMBER 16, 2019

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading → The post Nail Your Content Performance With This Measurement Starter Kit appeared first on Content Marketing Institute.

Content Marketing 96

Content Marketing Branding Marketing Marketers 96

Search Engine Journal

SEPTEMBER 18, 2019

Here are ways to save money, become more efficient, and see better performance from your content investment. The post Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget via @coreydmorris appeared first on Search Engine Journal.

Content Marketing 103

Content Marketing Marketers Marketing 103

Litmus

SEPTEMBER 20, 2019

Today, thousands of iPhone fans will make their trip to the Apple store to pick up their brand new iPhones. Plus, even more will update their phones to iOS 13—Apple’s newest mobile OS—over the next couple of days. If your subscribers are among them, will that impact how your emails look? . While screen sizes and resolutions for the new iPhones remain the same (that’s great news for email marketers!

Email Marketing 78

Email Marketing Marketers Marketing Branding 78

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your target audience.

Transform 101

Transform Education Marketers Marketing 101

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

SEPTEMBER 18, 2019

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading → The post Failure Is Always an Option (and an Opportunity) appeared first on Content Marketing Institute.

Content Marketing 95

Content Marketing Marketing Marketers 95

Search Engine Journal

SEPTEMBER 17, 2019

How do you earn authority in SEO and marketing? Learn how you can build real, lasting authority in this post. The post How to Build Your Brand’s Authority with Strategic Content & SEO via @JuliaEMcCoy appeared first on Search Engine Journal.

SEO 103

SEO Branding Marketing Marketers 103

Duct Tape Marketing

SEPTEMBER 17, 2019

Producing Useful Content Is the New SEO written by John Jantsch read more at Duct Tape Marketing. A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted and used) under tight wraps.

SEO 78

SEO Health Product Customer 78

Marketing Insider Group

SEPTEMBER 16, 2019

Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

B2C 96

B2C Content Marketing Customer Product 96

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Content Marketing Institute

SEPTEMBER 20, 2019

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage. Continue reading → The post The Weekly Wrap: All About How to Win at Presenting appeared first on Content Marketing Institute.

Content Marketing 85

Content Marketing Marketing Marketers 85

Search Engine Journal

SEPTEMBER 19, 2019

Here are 10 reasons why you shouldn't be afraid to experiment and fail with your content. The post 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce appeared first on Search Engine Journal.

Education 99

Education Content Marketing Marketing Marketers 99

Duct Tape Marketing

SEPTEMBER 19, 2019

How to Discover and Nurture Your Creativity written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chase Jarvis. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I chat with photographer, director, artist and entrepreneur Chase Jarvis. He has won numerous awards for his creative work, and he is the founder of CreativeLive , an online learning community featuring classes taught by Grammy winners, best-selling authors, and other leaders in their cre

Customer 78

Customer Product Marketing Marketers 78

Traackr

SEPTEMBER 17, 2019

Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value-adjacent companies.

Fashion 76

Fashion Branding 76

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Litmus

SEPTEMBER 19, 2019

Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill. Don’t get me wrong; I don’t think you have to be an expert coder. But being able to make simple changes to existing emails without looping in an email developer can help significantly speed up your email production.

Product 66

Product Marketing Marketers 66

Search Engine Journal

SEPTEMBER 16, 2019

How do you stand out in the SERPs when they're dominated by industry giants with resources out of your reach? The post 5 Ways You Can Really Steal Organic Clicks from Industry Giants via @HelenPollitt1 appeared first on Search Engine Journal.

Content Marketing 98

Content Marketing SEO Marketing Marketers 98

Duct Tape Marketing

SEPTEMBER 18, 2019

The Self-Reliant Entrepreneur Reading: September 18 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 18. It’s time for another episode featuring a reading from my upcoming book, The Self-Reliant Entrepreneur , due out in October 2019. If you’ve been following along, you know that the book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and

Place 78

Place Customer Product Marketing 78

illumin

SEPTEMBER 16, 2019

This week we see several new videos from Apple after their most recent product launch event last Tuesday. They have new campaigns this week featuring the iPhone 11 the iPhone 11 Pro, coming in second and seventh, respectively. Their video summarizing the event and their newest announcements also made the chart this week, coming in the sixth spot. Automotive brands like Ford and Nissan also make the top 10 for the retail-dominate chart.

Product 60

Product Retail Place Management 60

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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