Hubspot Marketing
SEPTEMBER 26, 2019
It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said "Nap Queen"? I wanted it all. I added everything I liked to my cart. $200. Let’s be honest, $200 was going to be hard to pull off.
Content Marketing Institute
SEPTEMBER 26, 2019
Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading → The post How to Use Google Search Console to Increase Traffic to Your Site appeared first on Content Marketing Institute.
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Hootsuite
SEPTEMBER 26, 2019
Looking for a listicle to show you how to become Instagram famous in 10 easy steps? You won’t find that here. While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. And if there’s one thing to learn from the burning trash fire that was Fyre Fest, Caroline Calloway’s ghostwriter takedown, or even Millie Bobby Brown’s skincare tutorial snafu , it’s that the social currency of faking-it-until-you-make-it is pretty much spent.
Marketing Insider Group
SEPTEMBER 25, 2019
If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment. You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. Even though you’re keen to see your agency put a strategy in place and begin implementing it with tactics, we want to encourage you to take a step back.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
SEPTEMBER 25, 2019
Did you know that the most downvoted comment on Reddit was from a brand? And surprisingly, that comment came from the major video game company EA. Why is this so shocking? If you've ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it.
Neil Patel
SEPTEMBER 24, 2019
When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
SEPTEMBER 23, 2019
Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? If you answered “no” to the second question, you’re not alone. According to research by the Content Marketing Institute , over 60% of B2B marketers don’t have a documented content strategy.
Hubspot Marketing
SEPTEMBER 24, 2019
“ Disgraceland ” by Jake Brennan has been one of my favorite podcasts since the first episode. Last year, it got a feature in The Boston Globe , where the primary audience is between the ages of 50 and 69, and 48% male. These are the kinds of numbers you won’t see about Twitter — an app 24% of adults use. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old.
Sprout Social
SEPTEMBER 26, 2019
For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. With the immense popularity of these consumer brands, it may sometimes seem like certain industries like the legal industry are ignoring social media as a marketing channel.
Hootsuite
SEPTEMBER 24, 2019
Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand. But maybe you’re thinking, “Isn’t live streaming just a passing fad?” Well, let’s look at the numbers (Source: New York Magazine and Livestream.com ): 80% of audiences would rather watch a livestream than read a blog post. 82% of audiences would rather watch a livestream than see a soci
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
SEPTEMBER 25, 2019
Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading → The post Is Your Marketing a Pillager of Privacy? appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 22, 2019
These are the most significant factors for improving on-page SEO for ecommerce websites and winning valuable organic traffic. The post A Guide to On-Page SEO for Ecommerce Websites via @grybniak appeared first on Search Engine Journal.
Sprout Social
SEPTEMBER 27, 2019
Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. How do you make a living legend come to life for an audience too young to remember what made him legendary?
Marketing Insider Group
SEPTEMBER 24, 2019
An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
SEPTEMBER 24, 2019
An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading → The post How to Get Great Guests for Your B2B Podcast [Outreach Templates] appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 25, 2019
Here are seven brands that can inspire you to create more awesome content. The post 7 Brands That Will Inspire You to Create More Awesome Content via @gregjarboe appeared first on Search Engine Journal.
Duct Tape Marketing
SEPTEMBER 26, 2019
Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Gershenson and Ian Cantle. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I chat with Ian Cantle and Dan Gershenson, who are both marketing experts and members of the Duct Tape Marketing Consultant Network.
Bannerflow
SEPTEMBER 25, 2019
Engagement and impact are two of the biggest drivers of success in display advertising! And this is exactly what Bannerflow’s winner of the best summer display campaign for 2019 achieves. Every quarter, we highlight a display campaign built in our creative management platform (CMP) that stands-out. There were many excellent designs submitted and after analysis by our in-house creative team the best entry was chosen.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
SEPTEMBER 23, 2019
Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this essential component of content marketing to the next level. Continue reading → The post Demand Gen Rises When Quality Content Meets Good Tech appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 24, 2019
Discover a variety of content ideation tools to use when brainstorming new content ideas and building an editorial calendar. The post Content Ideation: 12 Awesome Tools to Use via @kristen_vaughn appeared first on Search Engine Journal.
Duct Tape Marketing
SEPTEMBER 24, 2019
How to Create a YouTube Channel and Rank Your Videos written by John Jantsch read more at Duct Tape Marketing. Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work or eating a salad on their lunch break.
Traackr
SEPTEMBER 26, 2019
Weichen Yan shares her insight on how her background in economics has helped her thrive as a food influencer.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content Marketing Institute
SEPTEMBER 27, 2019
Robert Rose reflects on why yes is only the opening salvo in a content revolution. He talks to an original content marketing rebel. Delves into what “magazine” means and why you should care. And he shares an idea you can use. Continue reading → The post The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What? appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 26, 2019
Create infographics that stand out from the rest and drive traffic to your website by following these 10 tips. The post How to Create Infographics That Go Viral & Drive Traffic via @jasonhennessey appeared first on Search Engine Journal.
Duct Tape Marketing
SEPTEMBER 25, 2019
The Self-Reliant Entrepreneur Reading: September 25 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 25. I’m back with another reading from my upcoming book, The Self-Reliant Entrepreneur , due out in October 2019. For those of you who are just tuning into this special podcast series, the book is structured as 366 daily meditations for entrepreneurs, with readings from some of the great works of the m
Moz
SEPTEMBER 26, 2019
Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Litmus
SEPTEMBER 25, 2019
Are you gearing up for your next email campaign and wondering if you should test that email first? Maybe you’re using a pre-tested template but you’ve changed things up since the last send, or you heard some email clients might have pulled support for a feature you use. Or maybe you know how vital it is to test every email before you send, but you’re just looking for a way to convince your boss or other stakeholders that it’s important, too.
illumin
SEPTEMBER 27, 2019
While Google’s “HELP” homage to The Beatles continues to dominate the chart this week, we saw 4 brand new campaigns make the chart! The always impressive Old Spice, mouth-watering Arby’s and surprising Grammarly are ones to watch this week. Meanwhile, Apple’s product launch continues with its traction with 2 campaigns from last week making a return.
Duct Tape Marketing
SEPTEMBER 26, 2019
Elaine Fogel Q&A – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch, marketing expert and the author of several books, sits down with Elaine Fogel to discuss his upcoming book, The Self-Reliant Entrepreneur. Due out in October 2019, the book is a series of 366 meditations for entrepreneurs, featuring readings from famous transcendentalist authors and John’s musings from his 30 year journey as an entrepreneur.
Moz
SEPTEMBER 22, 2019
Posted by KristinTynski Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results.
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