Hubspot Marketing

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers.

Marketers 145

Marketers Marketing Thought Leadership Marketing Strategy 145

Content Marketing Institute

JULY 30, 2020

If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading → The post Overcome a Boring Blog With These 5 Techniques appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Branding Marketing Marketers 145

Hootsuite

JULY 29, 2020

Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success. So what are you waiting for? Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network.

Millennials 145

Millennials Law Social Media Marketing Analytics 145

Neil Patel

JULY 28, 2020

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.

Fashion 145

Fashion Education Product Communications 145

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Hubspot Marketing

JULY 28, 2020

In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Marketing Insider Group

JULY 27, 2020

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out. As you can see, I have been writing about this topic for a long time.

Marketing Strategy 145

Marketing Strategy Customer Journey Marketers Marketing 145

Hootsuite

JULY 29, 2020

Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. But it’s not easy to get that little grey checkmark (and maintain it). Maybe you’ve already tried to get your YouTube channel verified, and you were rejected. Maybe you earned it, and not long after, you lost it without knowing why.

Social Media Marketing 144

Social Media Marketing Management Branding Product 144

Content Marketing Institute

JULY 29, 2020

Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage. Let’s explore. Continue reading → The post You May be Undermining Your Content Marketing appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketers Marketing 143

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter.

CMO 144

CMO Manufacturing Outbound Marketing Retail 144

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Throughout quarantine, social gave brands a direct line to their customers. With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience.

Marketing Strategy 138

Marketing Strategy Shoppers Retail Health 138

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Management

Search Engine Journal

JULY 30, 2020

Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy. The post Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing via @lisabuyer appeared first on Search Engine Journal.

Digital Marketing 132

Digital Marketing Marketers Marketing Marketing Strategy 132

Content Marketing Institute

JULY 28, 2020

Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Answer these three questions. Continue reading → The post 3 Questions to See If You Should Tackle Trending Topics appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketing Marketers 143

Marketing Insider Group

JULY 28, 2020

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). In that spirit, our AgileSherpas (myself included) spend a lot of time sharing information on marketing agility with anybody and everybody who’ll listen. As part of that effort, I recently joined the Content Marketing Institute and Workfront on a webinar about Agile marketing , and, as happens so often, there were far more amazi

Marketers 131

Marketers Marketing Transform Management 131

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively.

Retail 130

Retail CMO Food Entertainment 130

Content Marketing Institute

JULY 27, 2020

Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing? appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketers Marketing 143

Search Engine Journal

JULY 31, 2020

Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal.

SEO 127

SEO Content Marketing Marketing Marketers 127

Rock Content

JULY 28, 2020

The efficiency of Digital Marketing strategies in different industries has considerably increased the struggle for space on the Internet. Always seeking to optimize the consumers’ experience, bringing them closer to the brand, marketers have to invest in accurate techniques to overcome the competition. To monitor, evaluate, and optimize any strategy, it’s essential to track some metrics, such as visitors’ time on page.

Key Performance Indicator 123

Key Performance Indicator User-Generated Analytics Digital Marketing 123

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Sprout Social

JULY 28, 2020

Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence.

User-Generated 127

User-Generated Analytics Promotion Advertisers 127

Marketing Insider Group

JULY 27, 2020

It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology. They all have several things thing in common – vision, passion, and ability to drive innovation and make their brilliant ideas become reality. One such person is Howard Dresner , the Chief Research Office and founder of Dresner Advisory Services.

Transform 122

Transform Analytics Global Marketing Place 122

Content Marketing Institute

JULY 31, 2020

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading → The post Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 105

Content Marketing Marketing Marketers 105

Rock Content

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience. It is possible to raise interest in products, generate interaction, and even work on customer service.

Management 108

Management Price User-Generated Analytics 108

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Branding

Sprout Social

JULY 27, 2020

As a social marketer, time is a precious resource that you cannot afford to waste. And having data-driven, actionable insights is essential for your success. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Unfortunately, getting buy-in for this resource is extremely rare.

Analytics 117

Analytics Energy Customer loyalty Product 117

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

Content Marketing 111

Content Marketing Marketers Marketing User-Generated 111

Duct Tape Marketing

JULY 28, 2020

How to Get Started in Influencer Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neal Schaffer. In this episode of the Duct Tape Marketing Podcast , I interview Neal Schaffer, author of The Age of Influence: The Power of Influencers to Elevate Your Brand. Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses.

Influencer Marketing 101

Influencer Marketing Education Social Media Marketing Marketers 101

Diggity Marketing

JULY 29, 2020

Hi Matt, At what point does the wordcount length stop mattering? Is it better to do 1000 words on the supporting article than 500? Or does the word count not really matter past 500 words?

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Yet, how to achieve that perfect ROI? In recent times, it’s become all about the data.

Shoppers 98

Shoppers Non-Profit Marketers Marketing 98

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Energy 54

Energy Customer Journey Marketing Strategy Digital Marketing 54

Duct Tape Marketing

JULY 27, 2020

What Problem Does Your Business Solve For You? written by John Jantsch read more at Duct Tape Marketing. Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What Problem Does Your Business Solve For You? See, at its heart, every business exists to solve problems.

Price 100

Price Communications Customer Marketers 100

Diggity Marketing

JULY 29, 2020

Also, Would you recommend a blank canvas? No nav bar, no anything just a blank page (like a piece of paper) with an article on and one link to the money page?

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