Hubspot Marketing

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly).

Marketers 145

Marketers Marketing Analytics Promotion 145

Adobe Experience Cloud Blog

MAY 10, 2019

Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Content Marketing Institute

MAY 10, 2019

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content.

Promotion 111

Promotion Entertainment Place Education 111

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

MAY 9, 2019

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”. That’s never been truer than it is today. With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Adobe Experience Cloud Blog

MAY 6, 2019

You know that pleasant feeling when you walk into your local cafe and the waiter greets you as if he’d just seen a dear friend, leads you to your favorite table, and asks you if you’d like “the usual”? Personalization is not a new concept, though only recently has it become the standard customers expect from digital services. There’s no doubt about the ROI of personalizing lead and customer communication.

Customer 134

Customer CRM Communications Thought Leadership 134

Neil Patel

MAY 7, 2019

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

SEO 112

SEO Content Marketing Marketing Marketers 112

Hubspot Marketing

MAY 8, 2019

In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term. Fortunately, building a strategy can help you achieve both your short-term and long-term goals. Strategy focuses on principles, which help you think, instead of tactics, which help you execute, so it allows you to concentrate on why your business

Customer Acquisition 145

Customer Acquisition Energy Price Management 145

Adobe Experience Cloud Blog

MAY 8, 2019

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?”. The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right? Well, demand generation is actually far more than that. In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that driv

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Content Marketing Institute

MAY 7, 2019

Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading → The post 35+ Definitions of What Quality Means in Content appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Branding Marketing Marketers 111

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.

Promotion 111

Promotion User-Generated Influencer Marketing Food 111

Hubspot Marketing

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not. But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service?

Millennials 145

Millennials Acquisition Marketing Advertisers Advertising 145

Marketing Insider Group

MAY 6, 2019

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […]. The post How to Write a Content Marketing Plan that Quadruples Your Leads appeared first on Marketing Insider Group.

Marketing Plan 111

Marketing Plan Content Marketing Marketers Marketing 111

Content Marketing Institute

MAY 8, 2019

Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance. Continue reading → The post How to Make Your Content Personalized but Not Creepy appeared first on Content Marketing Institute.

Content Marketing 110

Content Marketing Customer Marketing Marketers 110

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth.

Influencer Marketing 112

Influencer Marketing Fashion Marketers Marketing 112

Hubspot Marketing

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Place 144

Place Education Branding Marketing Strategy 144

Marketing Insider Group

MAY 9, 2019

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well. We see some type of change every […]. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group.

Marketing Plan 111

Marketing Plan Content Marketing Marketers Marketing 111

Content Marketing Institute

MAY 6, 2019

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took. Continue reading → The post You Say You Want a Digital Transformation? appeared first on Content Marketing Institute.

Transform 101

Transform Content Marketing Marketing Marketers 101

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Litmus

MAY 8, 2019

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event.

User-Generated 98

User-Generated Analytics Promotion Email Marketing 98

Marketing Insider Group

MAY 7, 2019

Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users. While the global average sits at 45% penetration, some countries have a much higher figure – […].

Marketing 108

Marketing Marketers Content Marketing 108

Duct Tape Marketing

MAY 8, 2019

Why All Business Owners Should Become Authors written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Janal. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is author, speaker, and book coach Dan Janal. He is an expert in internet marketing and publicity, and wrote one of the first books on the subject more than 25 years ago.

Education 78

Education Customer PR Marketing 78

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies.

Social Media Marketing 110

Social Media Marketing Entertainment Transform Marketers 110

illumin

MAY 7, 2019

Mother’s Day is no doubt a special event for families and advertisers alike as we communally show our appreciation for perhaps the most important person in many peoples’ lives. With the event just around the corner, brands everywhere have been capitalizing on the holiday in order to create a lasting connections with moms. Here is a recap of effective strategies by advertisers who stole our hearts last year to help inform your campaigns for the upcoming holiday: A Mother’s Love.

Retail 71

Retail Advertisers Advertising Place 71

Marketing Insider Group

MAY 8, 2019

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe. We believe that by leveraging the power and capabilities of the best content marketing examples, […].

Marketing Strategy 107

Marketing Strategy Content Marketing Marketers Marketing 107

Duct Tape Marketing

MAY 7, 2019

A Quick and Effective Approach to Facebook Advertising written by John Jantsch read more at Duct Tape Marketing. Facebook remains the dominant social media platform. In a recent earnings call , CEO Mark Zuckerberg shared that there are more than 2.2 million daily users on the platform. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about a third of the global population.

Advertising 78

Advertising Advertisers eBook User-Generated 78

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent.

Transform 71

Transform Education eBook SEO 71

Bannerflow

MAY 10, 2019

Producing display advertising that is data-driven is essential for today’s marketer. And the trick to making high performing campaigns is to use this data to inform the creative process. In this article, we detail five ways marketers can be both creative and data-driven, including: Using heatmaps to aid the design process. Optimising through A/B testing or multivariate testing.

Advertising 51

Advertising Advertisers Transform Management 51

Marketing Insider Group

MAY 6, 2019

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time. It’s vital that as your business grows, you also scale your […].

Content Marketing 100

Content Marketing Marketers Marketing Digital Marketing 100

Duct Tape Marketing

MAY 8, 2019

Transcript of Why All Business Owners Should Become Authors written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s got a little harder. But now you can choose a.us domain to help your business stand out, reserve your.us web address today, go to launchwith.us and use my promo code, podcast, for my special offer.

Education 78

Education PR Fashion Energy 78

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing