Marketing Insider Group
AUGUST 12, 2024
Having a blog just for the sake of having a company blog is pointless. There are so many better ways to spend your marketing budget and time. However, that’s not to say blogging doesn’t work. If you’re willing to commit yourself to consistently creating highly captivating content that resonates with your readers, it can certainly be worth the investment.
Aspiration Marketing
AUGUST 13, 2024
The marketing battlefield is a fierce one. Attention spans are fleeting, competition is cutthroat, and the pressure to deliver results is ever-present. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.
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Businesses Grow
AUGUST 12, 2024
I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly through ChatGPT. She has unearned status. I’m not whining. It’s great AI can provide a creative voice to anybody. This is a plus for the world, not a minus. But let’s think this through.
Martech
AUGUST 14, 2024
Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
AUGUST 12, 2024
Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users.
Marketing Sherpa
AUGUST 15, 2024
In the AI Guild, I conduct a lot of group coaching of landing pages, emails, and other marketing. And I’ve found myself uttering the same phrase over and over… Help, don’t hype Think of it this way.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SmartBrief - Marketing
AUGUST 13, 2024
As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. SmartBrief’s specialized newsletters can help. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from indu
Kuno Creative
AUGUST 15, 2024
When you think about search engine optimization, video likely isn’t the first thing that comes to mind. You have to do keyword research. Optimize headers, meta descriptions, image alt text and title tags. Strategically link to other pages on your site. Write unique, useful content that establishes you as a trusted authority. With all that, SEO video marketing may not be on your radar at all.
Martech
AUGUST 14, 2024
I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.
Aspiration Marketing
AUGUST 12, 2024
Are you wondering whether unique content is responsible for SEO success and your ranking position? Well, good news for you: this blog will discuss in detail the importance of unique content and how it can help you get on the top searches. First things first, you must understand that we are living in a highly competitive digital marketing world, and getting on the top search pages is a big achievement for any website or blog owner/manager.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
AUGUST 14, 2024
Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential.
Animalz blog
AUGUST 12, 2024
Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” — it’s a key part of his growth strategy, one that’s proving as valuable as feature releases and VC pitches. In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his aud
Martech
AUGUST 15, 2024
The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.
Aspiration Marketing
AUGUST 15, 2024
Have you ever wondered how companies found their very first customers? Or how marketing evolved from town criers to targeted social media campaigns? The answer lies in lead generation, a practice that's been around for centuries and continues to be a cornerstone of successful businesses today.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
AUGUST 13, 2024
Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.
Buffer Marketing
AUGUST 14, 2024
If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience. So, which one is best?
Martech
AUGUST 13, 2024
Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. In response, consumers became more discerning, demanding value and authenticity. This new era of skeptical consumers requires a radical shift in marketing strategy.
Aspiration Marketing
AUGUST 14, 2024
Have you ever crafted the perfect email, hit send, and.silence? You're not alone. In today's overflowing inboxes, securing meetings through email outreach can feel like a frustrating battle. Busy schedules and information overload often leave your message buried beneath the digital clutter. You can break through the noise by leveraging email sequences and improve your chances of landing a meeting.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
AUGUST 15, 2024
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
Buffer Marketing
AUGUST 13, 2024
Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. But with so many options available, how do you choose?
Martech
AUGUST 15, 2024
Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity.
Customers.ai
AUGUST 12, 2024
Hey DTC marketers! We’ve got some news that’s going to make your life a whole lot easier and a lot more profitable if your store is on Shopify. At Customers.ai, we help DTC businesses like yours grow, scale, and crush your sales goals. So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing m
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Social Media Examiner
AUGUST 15, 2024
Do you have a series of emails you send to new subscribers? Are they converting? In this article, you'll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales. But […] The post Creating Winning Email Marketing Welcome Sequences appeared first on Social Media Examiner.
Search Engine Land
AUGUST 14, 2024
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked.
Martech
AUGUST 15, 2024
In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists.
The Marketing Operations Leader
AUGUST 13, 2024
In this edition: Marketing Ops Career Advice I Wish I Knew When I was 20 7 Key Martech Concepts Everyone Needs to Understand POLL: What is the number one mistake marketing ops teams can make? For Paid Subscribers: How to be More Strategic Join us for a live Marketing Ops debate on whether AI will replace marketing ops. This is guaranteed to be spicy.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot Marketing
AUGUST 12, 2024
This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and most beloved — substances. The herbaceous flavor of Jeppson’s Malört (Swedish for “wormwood,” the drink’s only flavoring) was (in)famously described by comedian John Hodgman as “pencil shavings and heartbreak.
illumin
AUGUST 15, 2024
Political advertising is unique. Campaigns are marathons – racing to build awareness before voting day. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. In addition to high stakes, political advertising brings with it additional privacy concerns, since voters have a right to a private ballot.
Martech
AUGUST 14, 2024
This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle states that roughly 80% of outcomes come from 20% of causes. In martech terms, that means 20% of your tools drive 80% of your results. But how do you determine which tools are in that group? Here are seven strategies to do that. 1.
Content Marketing Institute
AUGUST 14, 2024
Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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