Aspiration Marketing

NOVEMBER 11, 2024

Data privacy is not just a passing concern—it's a priority. Consumer trust hinges on marketers respecting their boundaries, which means knowing the ins and outs of data security, consumer rights, and privacy rules. From firewalls to secure servers, marketers need to be data daredevils—willing to take bold steps to protect sensitive information. That means getting a grip on effective security measures, leaning into resources like VPNs, and staying on high alert.

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Aspiration Marketing

NOVEMBER 13, 2024

In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.

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Email Marketing Traditional Marketing Marketing Marketers 229

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty.

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Market Segmentation Price Whitepaper Content Placement 52

The CMO Survey

NOVEMBER 12, 2024

Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% during the last year, up from a growth rate of 2.5% in the last survey with projected growth of 8.6% over the next 12 months.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. It shows the changes over time in article length, publishing frequency and marketing challenges. “How long have you been blogging?” is one of the questions. When we correlate the answers to that question with the answers to the other questions, we see big differences in how the most experienced bloggers do the job.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Aspiration Marketing

NOVEMBER 14, 2024

In today's interconnected world, social media has become integral to our daily lives. From sharing personal moments to staying updated on global events, these platforms have revolutionized how we communicate and connect. But beyond personal use, social media has also emerged as a powerful tool for businesses to reach and engage with their target audience.

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Social Media Marketing Communications Marketing Marketers 212

Calvyn Lee Blog

NOVEMBER 14, 2024

Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about increasing revenue or headcount.

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Social Media Marketing User-Generated Marketing Marketers 130

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Aspiration Marketing

NOVEMBER 12, 2024

Precision is the name of the game in account-based marketing (ABM), and that precision starts with a crystal-clear understanding of your Ideal Customer Profile (ICP). Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.

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Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.

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Marketing Marketers Analytics Management 128

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Calvyn Lee Blog

NOVEMBER 15, 2024

In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively.

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Social Media Marketing Marketing Marketers 130

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

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CMO Traditional Marketing Communications Marketing 108

Aspiration Marketing

NOVEMBER 15, 2024

Mastering lead capture and nurturing is crucial for business success. QuadC, a student success platform, made boosting lead generation their mission and achieved outstanding results with a strategic approach. By increasing content creation and adding interactive features to their website, QuadC greatly improved user engagement and boosted conversions.

User-Generated 156

User-Generated 156

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. and U.K. marketers by research firm Sago and conversation analytics software company Invoca.

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Marketing Marketers Analytics Management 133

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

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Social Media Marketing Customer loyalty User-Generated Communications 130

Hubspot Marketing

NOVEMBER 13, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize the diversity that exists among them, and the intention required to convert them.

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eCommerce Retail Food Price 110

Customers.ai

NOVEMBER 14, 2024

When it comes to digital ads, there’s Meta and then there’s everyone else. Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. But just because you’re on the Meta train doesn’t mean success is a guarantee. With a crowded space, you need more than just a catchy headline or a cool photo to stand out.

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Branding Transform User-Generated Outbound Marketing 103

Martech

NOVEMBER 15, 2024

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.

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Email Marketing Retail Marketing Marketers 136

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

MarketingOps

NOVEMBER 15, 2024

Hey MarketingOps Community, It’s hard to believe it’s been a year since we shared our story of pulling off a $1M conference before even hitting our first million in revenue. Looking back on last year’s journey , I’m amazed by how far we’ve come. This past year, our community, our events, and our mission have only grown stronger, thanks to each of you who believes in and contributes to this space.

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Buffer Marketing

NOVEMBER 12, 2024

Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun.  But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually.

Branding 110

Branding Health Product Management 110

Hubspot Marketing

NOVEMBER 14, 2024

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.

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Direct Mail Marketing Marketers Email Marketing 106

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

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Transform Marketing Marketers Customer Acquisition 136

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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The Marketing Operations Leader

NOVEMBER 12, 2024

In this edition: How Big Should Your Marketing Ops Team Be? How to Set the Vision and Plan for Your Marketing Ops Team POLL - How Long Should a Marketing Automation Migration Take? For Paid Subscribers: Why Most Marketing Ops Pros Won’t Make the Lead to Leadership Attend the Marketing Ops Breakout Event! Nobody can predict the future.But asking the right questions alongside forward-thinking peers may give you the edge to overcome emerging challenges.Join a community of marketing operations

Finance 130

Finance Marketing Marketers Analytics 130

The CMO Survey

NOVEMBER 12, 2024

The post Fall 2024 appeared first on The CMO Survey.

CMO 130

CMO 130

Hubspot Marketing

NOVEMBER 14, 2024

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI audience targeting, its benefits, and helpful AI target audience tools together.

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User-Generated Analytics Advertising Advertisers 109

Martech

NOVEMBER 11, 2024

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.

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Market Research Promotion Customer eCommerce 123

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Buffer Marketing

NOVEMBER 12, 2024

Here at Buffer, we think a lot about visual content — images and carousels are one of the  best types of content to post  for engagement, after all. Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y

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SmartBrief - Marketing

NOVEMBER 11, 2024

Whether you woke up on the morning of Nov. 6 aligned with the victors or vanquished, we all can agree that the last year has not been filled with words that inspire our hopes and dreams. Politics are polarizing by nature. Most companies are not. Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers o

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Promotion Branding Health Communications 102

Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short.

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User-Generated CMO Education Communications 103

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations conn

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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