Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 139

Social Media Marketing Marketers Marketing Influencer Marketing 139

Hootsuite

SEPTEMBER 21, 2023

Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Marketers Marketing 112

Content Marketing Institute

SEPTEMBER 21, 2023

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Marketing Strategy 140

Marketing Strategy Marketers Marketing 140

Digital Marketer

SEPTEMBER 18, 2023

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic. Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater.

Transform 121

Transform User-Generated Marketers Marketing 121

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Search Engine Land

SEPTEMBER 20, 2023

Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a campaign-level setting that enhances the relevance of your Search ads by generating custom headlines and descriptions ba

Advertising 142

Advertising Advertisers Search Marketers Branding 142

CopyBlogger

SEPTEMBER 19, 2023

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

Marketing Strategy 115

Marketing Strategy Content Marketing Marketers Marketing 115

Aspiration Marketing

SEPTEMBER 21, 2023

A mobile-friendly website design is no longer just an option but a necessity. With an increasing number of people using mobile devices to browse and shop, businesses must prioritize their mobile website design to improve their search engine optimization (SEO) and stay competitive.

SEO 269

SEO 269

Content Marketing Institute

SEPTEMBER 20, 2023

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

Content Marketing 129

Content Marketing Marketers Marketing 129

Sprout Social

SEPTEMBER 19, 2023

Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer behavior for over a hundred years, when it was first theorized by advertisers. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media.

Customer 135

Customer Customer Acquisition Key Performance Indicator Customer Journey 135

Search Engine Land

SEPTEMBER 18, 2023

Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the plans would cost or what features would be included at the lowest tier.

Price 144

Price Advertisers Advertising Search Marketers 144

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Aspiration Marketing

SEPTEMBER 19, 2023

Social media marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes social media marketing easier than ever. Here's how we use it.

Social Media Marketing 53

Social Media Marketing Marketers Marketing 53

Buffer Marketing

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.

Energy 141

Energy Promotion Communications Customer 141

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success.

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Search Engine Land

SEPTEMBER 19, 2023

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 142

Price User-Generated Advertisers Advertising 142

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Aspiration Marketing

SEPTEMBER 20, 2023

Understanding SERPs is crucial for any website manager or digital marketer as they directly influence organic traffic and online visibility. So, if you want to take your digital marketing efforts to new heights and rank in SEO, SERPs are your starting point.

Digital Marketing 260

Digital Marketing SEO Management Inbound Marketing 260

Martech

SEPTEMBER 21, 2023

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o

Shipping 135

Shipping Analytics Management Product 135

Social Media Examiner

SEPTEMBER 19, 2023

Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Shop TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators. With TikTok Shop, brands can […] The post TikTok Changes That Affect Marketers appeared first on Social Media Examiner.

eCommerce 135

eCommerce Marketers Marketing Branding 135

Search Engine Land

SEPTEMBER 21, 2023

Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1. Does Google use user click data in ranking? “Technically, yes,” Illyes said. This is because historical search data is part of RankBrain. 2. Unlaunches happen ‘a lot’ Things change a lot (emphasis his) in search ranking at Google, Illyes said.

SEO 142

SEO User-Generated Health Promotion 142

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Aspiration Marketing

SEPTEMBER 18, 2023

What are Leads, Sales Accepted Leads, and Sales Qualified Leads? Prospects? Deals? How do you find them, nurture them, and close more business? Let's explore the outcomes of successful Marketing and Business Development activities as a starting point for better Sales results and Business Growth.

Marketing 186

Marketing Marketers 186

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef

Telemarketing 134

Telemarketing Law User-Generated Place 134

Social Media Examiner

SEPTEMBER 18, 2023

Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working? In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy. Why Direct Messages Matter for Businesses on Facebook If you want customers to engage with your business on Facebook, you've probably […] The post Facebook Messenger for Business: How to Analyze and Optimize Your Strategy appeared first on Social Media Examiner.

Customer 134

Customer 134

Search Engine Land

SEPTEMBER 18, 2023

Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high engagements on other platforms such as Quora, in the form of likes, reshares and upvotes.

SEO 142

SEO User-Generated Thought Leadership Promotion 142

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Hubspot Marketing

SEPTEMBER 22, 2023

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 134

Inbound Marketing B2C Fashion SEO 134

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

User-Generated 134

User-Generated Shipping Education CRM 134

Social Media Examiner

SEPTEMBER 21, 2023

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? In this article, you’ll discover how to build in public by leveraging Twitter. Why Is Building In Public on Twitter So Valuable? Building in public is […] The post Building in Public: Leveraging Twitter for More Reach appeared first on Social Media Examiner.

Product 133

Product Social Media Marketing Marketing Marketers 133

Search Engine Land

SEPTEMBER 19, 2023

Do you know when you’re being manipulated? Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful. Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for the tech giant last year alone.

Advertisers 142

Advertisers Advertising Management Price 142

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice.

User-Generated 133

User-Generated Marketers Marketing Advertisers 133

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib

Analytics 134

Analytics Advertisers Advertising Branding 134

Buffer Marketing

SEPTEMBER 20, 2023

What should I work on next? This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. And on the good days, I’m right in the groove where I know exactly what to do next and what are the most important tasks that need to get done.

Analytics 132

Analytics Management Place Branding 132

Search Engine Land

SEPTEMBER 18, 2023

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the PPC community, Google explained that the indicator simply highlights when a campaign can achieve better conversion value while maintainin

Advertisers 140

Advertisers Advertising Digital Marketing Search Marketers 140

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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