Hootsuite
JULY 15, 2020
Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Buyer personas remind you to put your audience’s wants and needs ahead of your own.
Content Marketing Institute
JULY 15, 2020
High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content. Continue reading → The post 6 Things to Improve Your Content Performance appeared first on Content Marketing Institute.
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Neil Patel
JULY 14, 2020
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.
Unbounce
JULY 14, 2020
Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses. You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers. Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Marketing Insider Group
JULY 15, 2020
If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. They have also been able to retain and engage their audiences through the use of virtual platforms.
Content Marketing Institute
JULY 13, 2020
Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers. Continue reading → The post How to Perfect the One-on-One Interview appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JULY 13, 2020
If you’re looking for a sign that your digital marketing could use a makeover, check out this list. The post 10 Signs Your Digital Marketing Strategy Needs an Overhaul via @jasonhennessey appeared first on Search Engine Journal.
Marketing Insider Group
JULY 13, 2020
Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways. If you want to grow your business, you should be blogging.
Content Marketing Institute
JULY 14, 2020
Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading → The post Who Should Be at the Center of Your Sales and Marketing Alignment? appeared first on Content Marketing Institute.
Rock Content
JULY 13, 2020
Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment. This year promises to bring some changes while realizing trends that were announced last year. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Journal
JULY 14, 2020
Should you be worried about your content whenever Google releases a core algorithm update? Not if you use these user intent writing practices. The post How to Write for Google’s Core Algorithms, User Intent & SEO via @JuliaEMcCoy appeared first on Search Engine Journal.
Marketing Insider Group
JULY 14, 2020
There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down. . COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future.
Sprout Social
JULY 16, 2020
Trying to figure out how to start a podcast? Well, you’re definitely not alone. The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. The good news? Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Meanwhile, podcasts provide an awesome avenue for content creators to reach new audiences and cement themselves as experts in their niches.
Content Marketing Institute
JULY 17, 2020
This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media. Continue reading → The post Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Journal
JULY 17, 2020
Are your marketing activities struggling to gain traction? These five tips can help you make the most of content to drive more success. The post How Content Can Drive Marketing Success in Lean Times: 5 Tips via @mansidhorda appeared first on Search Engine Journal.
Marketing Insider Group
JULY 14, 2020
What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.
Sprout Social
JULY 16, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. For years companies have faced increasing pressure to take a stand on social and political issues.
Content Marketing Institute
JULY 16, 2020
You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading → The post Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts appeared first on Content Marketing Institute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Diggity Marketing
JULY 14, 2020
Thanks for the so much information & inspiration, You absolutely nailed it. So much information in just one interview. I am also a beginner in this field. I hope i’ll be successful very soon.
Marketing Insider Group
JULY 13, 2020
By Johannes Ceh. The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated. As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider.
Search Engine Journal
JULY 15, 2020
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here. The post Is YouTube About to Update Its Algorithm Again? via @gregjarboe appeared first on Search Engine Journal.
Sprout Social
JULY 16, 2020
Working in social media can be exhausting given the rapid-fire pace of change in our industry. Especially in a leadership position, there are many factors outside your control that can inhibit your team’s performance…like a global pandemic. Because of this, it’s critical that you focus on the factors you can control to ensure that your team is set up for success.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Duct Tape Marketing
JULY 14, 2020
How to Put Your Website At the Center of All Your Marketing written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website.
Marketing Insider Group
JULY 15, 2020
Automation is certainly a hot-button topic these days, especially among data-driven marketers. According to recent research from Social Media Today, 3 out of 4 marketing teams are utilizing automation in some form in their current strategies. Most marketers have used automation to take over social media post scheduling, email marketing, and search and social advertising, with automated chatbots and other aspects of conversational marketing becoming more common as technology develops.
Litmus
JULY 17, 2020
Each year, Litmus runs a State of Email survey to understand what’s happening in the world of emails straight from those on the front lines of email marketing, ranging from designers and developers to managers and marketing leadership, granting us a holistic picture of email within marketing organizations. While the questions we ask change annually, there are a few questions that are timeliness.
Rock Content
JULY 13, 2020
If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance. With WP, brands can get a website up and running with just a few clicks and without technical knowledge.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
JULY 16, 2020
Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Kurtz. In this episode of the Duct Tape Marketing Podcast , I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing. Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom as Executive VP sell millions o
Marketing Insider Group
JULY 13, 2020
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with de
Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
Rock Content
JULY 13, 2020
In the digital world, online presence matters more than big productions and huge investments in paid ads. Well, money always helps. But doing your SEO right is what makes any strategy worth its price. So, it doesn’t matter how much you have to invest, with good SEO tools and intelligence is possible to climb the ranks and put your company’s website at the top of the search results.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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