Hootsuite
JULY 15, 2020
Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Buyer personas remind you to put your audience’s wants and needs ahead of your own.
Content Marketing Institute
JULY 15, 2020
High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content. Continue reading → The post 6 Things to Improve Your Content Performance appeared first on Content Marketing Institute.
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Neil Patel
JULY 14, 2020
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.
Unbounce
JULY 14, 2020
Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses. You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers. Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
JULY 16, 2020
Trying to figure out how to start a podcast? Well, you’re definitely not alone. The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. The good news? Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Meanwhile, podcasts provide an awesome avenue for content creators to reach new audiences and cement themselves as experts in their niches.
Content Marketing Institute
JULY 13, 2020
Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers. Continue reading → The post How to Perfect the One-on-One Interview appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JULY 15, 2020
If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. They have also been able to retain and engage their audiences through the use of virtual platforms.
Sprout Social
JULY 15, 2020
In a span of just a few years, TikTok has seen massive growth in popularity and app usage. By April of 2020, it managed to reach 2 billion downloads worldwide. And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience.
Content Marketing Institute
JULY 14, 2020
Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading → The post Who Should Be at the Center of Your Sales and Marketing Alignment? appeared first on Content Marketing Institute.
Search Engine Journal
JULY 13, 2020
If you’re looking for a sign that your digital marketing could use a makeover, check out this list. The post 10 Signs Your Digital Marketing Strategy Needs an Overhaul via @jasonhennessey appeared first on Search Engine Journal.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
JULY 13, 2020
Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways. If you want to grow your business, you should be blogging.
Sprout Social
JULY 16, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. For years companies have faced increasing pressure to take a stand on social and political issues.
Content Marketing Institute
JULY 16, 2020
You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading → The post Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts appeared first on Content Marketing Institute.
Search Engine Journal
JULY 14, 2020
Should you be worried about your content whenever Google releases a core algorithm update? Not if you use these user intent writing practices. The post How to Write for Google’s Core Algorithms, User Intent & SEO via @JuliaEMcCoy appeared first on Search Engine Journal.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
JULY 14, 2020
There’s no denying that the recent pandemic has affected many businesses, big and small. Some have experienced a slow down in sales while others, unfortunately, had to close down. . COVID-19 has impacted the world in so many ways. It’s not just people’s health that’s hurting. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future.
Rock Content
JULY 13, 2020
Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment. This year promises to bring some changes while realizing trends that were announced last year. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google.
Content Marketing Institute
JULY 17, 2020
This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media. Continue reading → The post Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap] appeared first on Content Marketing Institute.
Search Engine Journal
JULY 17, 2020
Are your marketing activities struggling to gain traction? These five tips can help you make the most of content to drive more success. The post How Content Can Drive Marketing Success in Lean Times: 5 Tips via @mansidhorda appeared first on Search Engine Journal.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
JULY 14, 2020
What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.
Diggity Marketing
JULY 14, 2020
Thanks for the so much information & inspiration, You absolutely nailed it. So much information in just one interview. I am also a beginner in this field. I hope i’ll be successful very soon.
Sprout Social
JULY 16, 2020
Working in social media can be exhausting given the rapid-fire pace of change in our industry. Especially in a leadership position, there are many factors outside your control that can inhibit your team’s performance…like a global pandemic. Because of this, it’s critical that you focus on the factors you can control to ensure that your team is set up for success.
Search Engine Journal
JULY 15, 2020
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here. The post Is YouTube About to Update Its Algorithm Again? via @gregjarboe appeared first on Search Engine Journal.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Insider Group
JULY 13, 2020
By Johannes Ceh. The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated. As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider.
Duct Tape Marketing
JULY 14, 2020
How to Put Your Website At the Center of All Your Marketing written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website.
Litmus
JULY 17, 2020
Each year, Litmus runs a State of Email survey to understand what’s happening in the world of emails straight from those on the front lines of email marketing, ranging from designers and developers to managers and marketing leadership, granting us a holistic picture of email within marketing organizations. While the questions we ask change annually, there are a few questions that are timeliness.
Rock Content
JULY 13, 2020
If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance. With WP, brands can get a website up and running with just a few clicks and without technical knowledge.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
JULY 15, 2020
Automation is certainly a hot-button topic these days, especially among data-driven marketers. According to recent research from Social Media Today, 3 out of 4 marketing teams are utilizing automation in some form in their current strategies. Most marketers have used automation to take over social media post scheduling, email marketing, and search and social advertising, with automated chatbots and other aspects of conversational marketing becoming more common as technology develops.
Duct Tape Marketing
JULY 16, 2020
Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Kurtz. In this episode of the Duct Tape Marketing Podcast , I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing. Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom as Executive VP sell millions o
Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
Rock Content
JULY 13, 2020
In the digital world, online presence matters more than big productions and huge investments in paid ads. Well, money always helps. But doing your SEO right is what makes any strategy worth its price. So, it doesn’t matter how much you have to invest, with good SEO tools and intelligence is possible to climb the ranks and put your company’s website at the top of the search results.
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