Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes.

Marketers

Search Engine Journal

SEPTEMBER 10, 2021

Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social Media for Keyword Research appeared first on Search Engine Journal.

SEO

Hootsuite

SEPTEMBER 8, 2021

TikTok vs. Reels is one of the great rivalries of our time, much like Coke vs. Pepsi or BetaMax vs. VHS, or pants vs. culottes. You may be considering investing in Instagram Reels or Tiktok and wondering if you need to do both or just focus on one. But it’s so hard to pick a side when no one can seem to agree on which one is better for engagement rates.

Millennials

Marketing Insider Group

SEPTEMBER 7, 2021

2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. One of the most important factors to consider? Google ranking factors.

User-Generated

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Litmus

SEPTEMBER 9, 2021

Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns. Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed that data to give you the insights into those actions.

Email Marketing

Neil Patel

SEPTEMBER 6, 2021

Consumer marketplaces are essential to connecting businesses with consumers looking for services. However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

B2C

Sprout Social

SEPTEMBER 8, 2021

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand.

Management

Content Marketing Institute

SEPTEMBER 8, 2021

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute.

Content Marketing

Search Engine Journal

SEPTEMBER 5, 2021

An update rolling out soon to the Google News app will send users directly to publishers' own webpages, rather than being sent to AMP pages. The post Google News Sending Users Directly to Publishers’ Websites appeared first on Search Engine Journal.

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. In turn, customer data from other departments can be invaluable to the social media team.

CRM

Martech

SEPTEMBER 7, 2021

In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.

Branding

Content Marketing Institute

SEPTEMBER 10, 2021

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading → The post 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff appeared first on Content Marketing Institute.

Content Marketing

Search Engine Journal

SEPTEMBER 6, 2021

TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The post TikTok Reveals What Makes A High Performing Ad On Its Platform appeared first on Search Engine Journal.

eCommerce

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

Real Estate

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. Click here for the full report (no registration required).

CRM

Content Marketing Institute

SEPTEMBER 7, 2021

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading → The post Content Distribution: Everything You Need to Know Right Now appeared first on Content Marketing Institute.

Promotion

Search Engine Journal

SEPTEMBER 7, 2021

Twitter is considering four new products that will increase privacy and give users more control over their accounts. The post New Twitter Privacy Tools Will Give Users More Control appeared first on Search Engine Journal.

Product

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Neil Patel

SEPTEMBER 10, 2021

Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is notoriously challenging.

User-Generated

Marketing Insider Group

SEPTEMBER 7, 2021

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.”. Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands.

PR

Martech

SEPTEMBER 9, 2021

“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. “Right now, customers are becoming digital first, and let’s be honest, they’re becoming digital everywhere.”. Crocker was speaking about the historic push that brick-and-mortar businesses experienced to go digital due to pandemic lockdowns and social distancing.

Customer

Search Engine Journal

SEPTEMBER 7, 2021

Follow this process to come up with a great list of keywords and topics that you can use when writing content for your website. The post Find Low-Competition Keywords: A Quick Workflow appeared first on Search Engine Journal.

SEO

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Content Marketing Institute

SEPTEMBER 9, 2021

The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers. Continue reading → The post 28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences appeared first on Content Marketing Institute.

Content Marketing

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.

Marketers

Martech

SEPTEMBER 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we seeing transformation become permanent change? We’ve talked a lot about how marketing — and business in general — has needed to adapt to the unprecedented circumstances of the last year and a half.

Transform

Search Engine Journal

SEPTEMBER 4, 2021

Google's John Mueller answers why the amount of web pages in various search console reports may decline month after month The post Why Web Pages Disappear from Search Console Reports appeared first on Search Engine Journal.

SEO

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Neil Patel

SEPTEMBER 9, 2021

From sales targets to conversion rates , chances are you track a range of valuable analytics data. After all, this data allows you to create a winning marketing strategy and grow your business. The problem? It’s not always easy to make sense of the data, especially if it’s held across a bunch of different files on your hard drive. Wouldn’t it be great if you could bring these data sources together and view, at a glance, exactly how your marketing strategies are performing?

Transform

Litmus

SEPTEMBER 8, 2021

It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. All eyes are on August as we dig through the data and bring you the insights that matter. What did we find?

Marketers

Martech

SEPTEMBER 9, 2021

This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina

Marketers