Hubspot Marketing

MARCH 6, 2018

For certain types of email subject lines, the answer is. Probably. That might be surprising to marketers. For a long time, AI has been either an over-hyped set of technologies that didn’t deliver on their promises or it’s been a pie-in-the-sky idea that didn't translate into real-world applications. My, how the times have changed. AI is a term for a group of related, but distinct, technologies.

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Adobe Experience Cloud Blog

MARCH 9, 2018

Ever get the feeling that you’re swamped by an avalanche of emails? Me too. On an average, we receive about 121 emails a day —and this number is set to rise to 140 this year. Now I don’t know about you, but in my book, that’s a lot! And these are just emails from people we work with. It can tank your productivity before you’ve even begun your day.

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Marketing Insider Group

MARCH 8, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […].

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Email Marketing Marketers Marketing Communications 111

Content Marketing Institute

MARCH 5, 2018

Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Adams & Knight Marketing

MARCH 5, 2018

The Social Shake-up, one of the nation’s premier social media conferences, named Edgardo Rossetti, a 10-year veteran social media manager at Adams & Knight to its prestigious list of forward-thinking Social Media Movers and Shakers for 2018. Besides Rossetti, the list of winners included other social media movers and shakers from companies like Capital One, Dell, Cisco, Southwest Airlines, Harrahs Resorts, Delta Dental Insurance and IBM.

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Adobe Experience Cloud Blog

MARCH 7, 2018

I will never stop doing my part to make the tech industry more welcoming for women, especially in technical roles. With all of the intense discussion surrounding the subject of equality in the workplace, this is a great time to look at five easy steps you can take right now to make a change for women in tech. At the Oscars on Sunday, March 4, Frances McDormand ended her speech with two powerful words: inclusion rider (take a second to Google it if you haven’t yet.

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Content Marketing Institute

MARCH 9, 2018

Now that we’ve officially declared quality victorious over its long-time nemesis quantity, I’d like to propose that we also retire the well-worn phrase, “Content is king.” Instead, I’d like to propose a new alliterative truth: “Quality is queen.”. But how do we make it happen? In an interesting (and somewhat counterintuitive) twist, it turns out Agile marketing teams may have a good answer because they are more likely to prioritize quality than their traditional or ad-hoc process counterparts, a

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Transform Marketers Marketing Traditional Marketing 108

Traackr

MARCH 5, 2018

"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.

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Adobe Experience Cloud Blog

MARCH 8, 2018

Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another. There are a variety of reasons for regional differences in response to design. In this blog, I’ll explain why one design does not fit all and how to adapt to regional design differences. Saturation Differences.

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Marketing Insider Group

MARCH 8, 2018

No offense, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that […]. The post How to Prioritize Your Best B2B Leads appeared first on Marketing Insider Group.

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Marketing Marketers 104

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Management

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey. Thirty percent of nonprofit marketers neither agree nor disagree that they can demonstrate that content marketing has increased the number of people helped or served by their organization.

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Content Marketing Transform Marketers Marketing 108

Duct Tape Marketing

MARCH 6, 2018

How to Fix a Broken Content Strategy written by John Jantsch read more at Duct Tape Marketing. Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the best yet. So, let me ask you a potentially awkward question: Are you on track to meet those goals?

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Education Place Analytics SEO 78

Adobe Experience Cloud Blog

MARCH 5, 2018

As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. The challenge is that at times we may not be seeing the forest for the trees. While numerous potential measurements exist, some key marketing metrics can help guide results across your strategy.

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Marketing Mix Marketers Marketing Thought Leadership 134

Marketing Insider Group

MARCH 6, 2018

2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing. Employee advocacy is a fading buzzword but it’s still the biggest untapped marketing opportunity for brands today. In my book, I call it Participation Marketing with the caveat is that employees must be […].

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Marketers Marketing Branding Marketing Strategy 102

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is that important. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content.

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Duct Tape Marketing

MARCH 8, 2018

How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Garrett Moon. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule , the web’s most popular marketing calendar and the fastest growing startup in North Dakota.

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Social Media Marketing Content Marketing Marketing Marketers 77

Adobe Experience Cloud Blog

MARCH 6, 2018

In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. My background is fairly unique for an enterprise account executive. Before joining this team, I established and grew marketing divisions for two separate organizations. I’ve also implemented multiple marketing automation systems, the last of which was Marketo.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Marketing Insider Group

MARCH 7, 2018

Whether you sell a one time product or a long term service, customer retention needs to be a top priority. After all, you’ve spent tons of time and money to get people to buy your product, why would you throw all of that away? Every customer becomes a valuable asset to your business, either in […]. The post How to Improve Customer Retention Through Marketing Tactics appeared first on Marketing Insider Group.

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Customer Marketers Marketing Product 102

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Rock Content

MARCH 5, 2018

Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing model. Kaushik is a digital marketing evangelist at Google and, in an interview with Acronym CMO Mike Grehan in 2015, he said he hates standard offline marketing models like awareness, consideration, purchase and loyalty, so he created a new one.

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CMO User-Generated Marketers Marketing 71

Duct Tape Marketing

MARCH 8, 2018

Transcript of How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Garrett Moon. He is the CEO and Co-Founder at CoSchedule. He’s also the author of a book we’re going to talk about today, “10x Marketing Formula: Your Blueprint for Creating ‘Competition-Fr

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Place Marketing Plan Direct Mail Content Marketing 72

Zumvu

MARCH 5, 2018

Not many online shoppers are accustomed to the fact that they can save a lot of money while shopping from Amazon.

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Shoppers 52

Marketing Insider Group

MARCH 9, 2018

For the 165th episode of TheMarketing Book Podcast, I interviewed Deb Calvert, co-author of Stop Selling & Start Leading: How to Make Extraordinary Sales Happen. In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, […].

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Customer Marketing Marketers 70

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Branding

Rock Content

MARCH 9, 2018

Some executives have long feared social networks, as if channels like LinkedIn, Twitter, and even Facebook were modern-day monsters. But now social media use is actually widely accepted among executives and increasingly common. As T-Mobile CEO John Legere explains in in a recent Harvard Business Review article , “social media has become a key part of my leadership strategy…much of what I do online is listen to customers, and social media is perfect for that.” Sadly, not all ex

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Transform eBook Place Branding 49

Duct Tape Marketing

MARCH 3, 2018

Weekend Favs March 3 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Product Customer Marketing Marketers 67

Content Marketing Institute

MARCH 8, 2018

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. You want visitors to find information, stay engaged, or complete a task. But once readers’ eyes hit the words on the page, if it takes too much effort, their interaction falls off and you have churn.

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