Unbounce
FEBRUARY 7, 2019
Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action.
Adobe Experience Cloud Blog
FEBRUARY 8, 2019
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.
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Adams & Knight Marketing
FEBRUARY 5, 2019
“Over the past 10 years, only 6.5 percent of Super Bowl Ads were purpose-driven,” says Reem Nouh , Strategic Services SVP at Adams & Knight in Connecticut. But that’s changing with the crop of TV commercials airing during Super Bowl LIII. “Today, consumers want a brand to stand for something that they believe in,” says Nouh.
Content Marketing Institute
FEBRUARY 8, 2019
One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills. Continue reading → The post 6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019 appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
FEBRUARY 5, 2019
“The bots are coming.”. This sort of line has been popular among marketers over the past couple of years. But is that reality finally coming to fruition? At this point, are chatbots really here to stay? Based on industry data and what we’ve seen firsthand at Sprout, the answer is a resounding “yes.”. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots.
Adobe Experience Cloud Blog
FEBRUARY 4, 2019
Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. . It’s not easy to do. But with the right approach and technology, you can have confidence in the data, which will help you communicate impact to your leaders and make smarter, data-driven decisions moving forward. In this post, I’ll use web content as an example to demonstrate how we can measure performance.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
FEBRUARY 5, 2019
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]. The post How to Create Content Your Customers Will Love to Read appeared first on Marketing Insider Group.
Traackr
FEBRUARY 7, 2019
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns.
Adobe Experience Cloud Blog
FEBRUARY 6, 2019
With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI. CMOs are under increased pressure to demonstrate their team’s ability to influence buyer cycles, so the importance of delivering strong insights is as important as ever before.
Content Marketing Institute
FEBRUARY 4, 2019
? ? Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Google already promotes no-click search results, often providing answers without the need to click for more details. The no-click (also known as zero click) searches will remain a factor for marketers.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
FEBRUARY 4, 2019
Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned […]. The post How To Plan Your Blog Content Calendar For The Entire Year appeared first on Marketing Insider Group.
Sprout Social
FEBRUARY 5, 2019
The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement the integrated marketing campaigns they execute on social.
Duct Tape Marketing
FEBRUARY 6, 2019
10 Things to Consider About Your Website in 2019 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019. You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals.
Content Marketing Institute
FEBRUARY 7, 2019
Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. Continue reading → The post Why You Need Better Conversion Tracking to Win the Sales Game appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, […]. The post 6 Tips To Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group.
Moz
FEBRUARY 4, 2019
Posted by rjonesx. Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority broug
Duct Tape Marketing
FEBRUARY 5, 2019
Why Your Website Must Be Mobile Friendly written by John Jantsch read more at Duct Tape Marketing. When designers approach creating a website, they do it from behind the giant screens of desktop computers. When they show it to you, you scroll through at your desk and are impressed by how beautiful it looks. You’re a happy camper, so you pay them their fee and go on your way!
Content Marketing Institute
FEBRUARY 6, 2019
If you want to succeed, it never hurts to dream big. Ask any entrepreneur what their goals are, and their responses likely boil down to one thing: Growing bigger. They want to make a name for their business, increase marketplace visibility, close more sales, earn more revenue, expand the teams to do the work, and secure a spot in the annals of industry success.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
FEBRUARY 6, 2019
Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing. A survey carried […].
Bannerflow
FEBRUARY 4, 2019
Going into 2018, in-housing was a trend gaining momentum. Flash forward 12 months and it has exploded into the mainstream. We at Bannerflow felt compelled to know how the trend was developing and how our customers’ priorities in Europe were changing in response, or indeed, driving it. Therefore, alongside Digiday, we set out to map in-housing. We surveyed 200 senior marketers based in Europe to discover the biggest triggers, benefits, and barriers to in-housing.
Duct Tape Marketing
FEBRUARY 5, 2019
Transcript of How to Prepare for a Brand Crisis written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Asana , a work management software tool that we use to run pretty much everything in our business.
illumin
FEBRUARY 6, 2019
Valentine’s Day is oftentimes undervalued. It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55% of the population celebrates, an increase from 2017’s $136.57, according to the annual survey released by NRF and Prosper Insights & Analytics.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Insider Group
FEBRUARY 5, 2019
As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]. The post How to Create Content Your Customers Will Love To Read appeared first on Marketing Insider Group.
Moz
FEBRUARY 5, 2019
Posted by TheMozTeam Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets , and now we’re taking you for a ride on the carousel snippet. We’ll explore how it behaves in the wild and which of its snippets you can win.
Duct Tape Marketing
FEBRUARY 2, 2019
Weekend Favs February 2 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
illumin
FEBRUARY 4, 2019
This year brands utilized nostalgia, humor, celebrities, and cause-marketing to grab viewer attention during the big game. Stella Artois. Coming in first place is Stella Artois with over 48 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top. Stella Artois teamed up with Water.org for their Super Bowl ad for the second year in a row.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, […]. The post 6 Tips to Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group.
Zumvu
FEBRUARY 5, 2019
Snippets or I would say rich snippets are the search results on Google, appearing in a box at the top of the SERPs.
Duct Tape Marketing
FEBRUARY 5, 2019
How to Prepare for a Brand Crisis written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melissa Agnes. Podcast Transcript. Our guest on today’s podcast is Melissa Agnes , an expert on crisis management and brand reputation and protection. As an advisor, she has worked with companies and organizations across industries like healthcare, finance, technology, and the non-profit world including NATO, Merck, Hilton, the YMCA, and the City of Los Angeles.
Moz
FEBRUARY 4, 2019
Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size in a such a short period of time required hands-on training and a clear communication of goals and expectations within the role — but what metrics are indicative of success in digi
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