Ann Handley
JUNE 18, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, or that Etsy shop that printed it on a baby onesie.
Diggity Marketing
JUNE 19, 2022
In reply to Ollie. Is it still up?
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Aspiration Marketing
JUNE 22, 2022
Pay-per-click (PPC) ads can be an incredibly powerful lead generation tool, so it's no wonder that the average SMB spends up to $120,000 per year on this tactic. That investment shouldn't come without a return!
Dreamgrow
JUNE 18, 2022
Need a tool to create a unique WordPress site from scratch but don’t know how. Read more The post Elementor Review: Hype or Worth It in 2022? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
JUNE 24, 2022
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in.
Hootsuite
JUNE 20, 2022
Think you know your way around Facebook’s top business features and tools? Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. With 2.91 billion active monthly users (that’s 36.8% of the world’s population!), Facebook is still the largest social media platform. And since the average user spends 19.6 hours a month on Facebook, there are plenty of opportunities to get in front of your target audience.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JUNE 23, 2022
We have been watching what I named the Google Juneteenth Search Ranking Algorithm tremors since the weekend and it is now spiking even more this morning. Seems like some sites hit by the May 2022 core update are seeing some big recoveries, many are not, and sites in general are reporting on big swings in the Google search results.
Hubspot Marketing
JUNE 23, 2022
"Do you have any questions for me?" We've all been on the receiving end of that question in an interview. Ask the right ones and you'll make a strong impression. Otherwise, you risk blending in with the other applicants. Discover some valuable questions that will make hiring managers' and HR professionals' ears perk up. Try them at your next interview and see how the conversation shifts in your favor.
Businesses Grow
JUNE 20, 2022
I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Today I’m connecting a few dots to provide a perspective on why it seems so hard to be successful in marketing today. Before we get into these challenges, let me emphasize that I think marketing is an amazing field of work!
Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Roundtable
JUNE 24, 2022
Google's John Mueller said once again that "keywords in domain names are overrated." He and Googlers over time have said this numerous times over the years and he said it again. Instead he said "pick something for your business, pick something for the long term.".
Hubspot Marketing
JUNE 20, 2022
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed.
Search Engine Journal
JUNE 24, 2022
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here's why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.
Hootsuite
JUNE 21, 2022
Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. Fortunately, you can score (no pun intended) the perfect soundtrack for your next video for free by using free creative commons music. As with free stock photos and free stock videos , you can peruse creative commons music libraries to find exactly what you need.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
JUNE 22, 2022
Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text.
Hubspot Marketing
JUNE 23, 2022
As a leader, you need to accept that you are not always going to be right and you aren't always going to excel in everything — and that's okay! Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace. To help you learn why self-awareness in leadership is integral to your company's success, we're going to explore the meaning of self-awareness, its benefits, and real-life examples of self-awareness from business le
Unbounce
JUNE 21, 2022
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a nervous diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business.
Search Engine Roundtable
JUNE 22, 2022
In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page. It just needs to be in the HTML or "immediate JavaScript" and it matters to Google.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Journal
JUNE 21, 2022
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 22, 2022
Video marketers report that it offers the highest ROI of any media format , but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy.
Martech
JUNE 22, 2022
There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to be sure you’re prepared. In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying.
Search Engine Roundtable
JUNE 22, 2022
Gary Illyes from Google reiterated that it is still best for SEO purposes to use hyphens as separators in your URLs over using underscores are separators in your URLs. Why? Gary explained "we can't easily segment at underscore and that's why we are recommending dashes.".
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Journal
JUNE 24, 2022
Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website's indexability. The post 11 SEO Tips & Tricks To Improve Search Indexation appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 21, 2022
Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it's easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they're a powerhouse for engagement, visibility, and discoverability. Even if you aren't running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy.
Content Marketing Institute
JUNE 23, 2022
Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours.
Search Engine Roundtable
JUNE 23, 2022
Google is testing a rounded corner design for the favicons displayed in the mobile search results on snippets. Brodie Clark shared some examples on Twitter saying "On the back of recent testing of favicon sizing on mobile, a rounded version with a grey background has appeared. Similar to previous tests, the brand name/domain is also repeated at the top.".
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Journal
JUNE 19, 2022
The real estate market is more competitive than ever. Discover four ways to earn backlinks, improve your website's visibility, and land more deals. The post Real Estate Link Building: 4 Of The Best Tactics appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 24, 2022
Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? In celebration of Google's International Small Business Week, which is anchored on the UN's micro, small, and medium-sized enterprises day, we've created
Calvyn Lee Blog
JUNE 21, 2022
Brand safety is a major priority for digital marketing teams. Ensuring a brand is in good standing with consumers is important to the heart and the mission of a brand. In this reading, you’ll learn what brand safety means, and how companies execute brand safety. What is brand safety? Brand safety refers to the practice of keeping a brand’s reputation safe when they advertise online.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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