Hubspot Marketing
JULY 23, 2019
When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably not. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019.
Adobe Experience Cloud Blog
JULY 22, 2019
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their audience’s needs.
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Hootsuite
JULY 24, 2019
As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. That represents 32% of everyone over the age of 13. Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks.
Neil Patel
JULY 23, 2019
Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
JULY 23, 2019
If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry. Continue reading → The post 2020 Content Marketing: What’s Clear and What Needs to Be in Focus appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
JULY 26, 2019
Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. 1. With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. 2.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JULY 21, 2019
According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role […]. The post The Future of Marketing and the Changing Role of the CMO appeared first on Marketing Insider Group.
Sprout Social
JULY 23, 2019
As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out reliable review videos and blog posts from influential figures as we research products or services. A study by Olapic even found that 31% of respondents have purchased a product or service after seeing it in an influencer’s social media post. So it’s no surprise that brands have been embracing the power of influencer marketing to increase brand awareness and trust.
Content Marketing Institute
JULY 25, 2019
Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success. Continue reading → The post For Better Results, Think of Content Marketing Like a Product appeared first on Content Marketing Institute.
Neil Patel
JULY 25, 2019
The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
JULY 23, 2019
While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group.
Sprout Social
JULY 25, 2019
If you’re like the average social media manager , you’ve got a suite of skills and a set of projects to match. Even when you schedule time blocks for content creation, no two days are the same. It’s easy to lose track of time and projects. That’s where a project management tool comes in handy. A project management tool will help you stay on track, sort through the mess to surface the important tasks and provide you with a foundation to continue with other projects.
Content Marketing Institute
JULY 24, 2019
Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. If you want to scale your content marketing, you must look to the brand’s employees. Continue reading → The post Want to Scale Your Content Marketing? Get the Employees Involved appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
JULY 22, 2019
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their audience’s needs.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
JULY 22, 2019
We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways Use your website as your online home base, augmenting it with […]. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.
Sprout Social
JULY 24, 2019
With so many social networks on the scene and even more metrics to keep track of, it can be difficult to make sense of your data. One thing we know for sure: you should be investing in Instagram and Instagram Stories strategies. Not convinced? Instagram provides the perfect platform for you to share a variety of photo or video content and interact with your audience in new ways.
Content Marketing Institute
JULY 22, 2019
Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results. Continue reading → The post Agencies: How to Set Your Clients’ Content Marketing Expectations appeared first on Content Marketing Institute.
Traackr
JULY 25, 2019
Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
JULY 24, 2019
Imagine going grocery shopping not for you, but for each kitchen appliance. You might get ice cream for the freezer, a turkey for the oven, and ramen for the stovetop. Sure, you’ve made use of your resources — but is the meal one you’d truly want to serve? That may sound ridiculous, but it’s exactly […]. The post 5 Steps to Align Your Influencer and Content Marketing Strategies appeared first on Marketing Insider Group.
Sprout Social
JULY 26, 2019
Trying to figure out how to use Slack? Good. It’s totally worth it. Just like it pays to learn the ropes of the latest social channels, marketers should likewise look into the most popular apps for businesses. Although not a traditional social media platform per se, Slack’s more than 10 million daily active users speak for themselves. Slack represents one of the most popular SaaS solutions for modern businesses looking to keep their teams connected and productive.
Content Marketing Institute
JULY 26, 2019
Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist. Continue reading → The post Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist) appeared first on Content Marketing Institute.
Duct Tape Marketing
JULY 24, 2019
Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I won’t go as far as to call this a marketing scam, I will say that I think it’s bad advice.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
JULY 21, 2019
Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue […].
Litmus
JULY 26, 2019
In this episode of Delivering, host Jason Rodriguez tests out the current state of voice assistants and email marketing. Do email marketers really need to worry about Alexa and friends? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Show Transcript.
illumin
JULY 23, 2019
Last week, Google made another strong showing on the chart with three campaigns taking spots in the top 10 with Samsung leading the way! The week also includes food and beverage brands like Bacardi and Taco Bell. Take a look at some of the top ads below: Samsung. Coming in first place is Samsung with it’s 1-Click Shift for the Galaxy S10. The 10-second spot showcases just how easy it is to go from listening to music on your phone to pushing the music seamlessly to the TV with just one clic
Duct Tape Marketing
JULY 23, 2019
How to Improve Customer Retention Through Paid Search written by John Jantsch read more at Duct Tape Marketing. A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your while to put in the effort to keep them coming back.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Moz
JULY 23, 2019
Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag.
Litmus
JULY 24, 2019
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Typography in email has been a hot topic of discussion for a number of years.
illumin
JULY 24, 2019
We’re back with our Accessing Culture Beyond Ethnicity series where we’re taking a deep dive into our approach to using technology to access multicultural audiences for digital advertisers. One of the most important changes to advertising in the last twenty years has been the shift of power from the brand, to the consumer. Consumers are smarter, more particular, and they research and buy across a wide range of channels and devices.
Duct Tape Marketing
JULY 20, 2019
Weekend Favs July 20 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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