Adobe Experience Cloud Blog
FEBRUARY 11, 2020
Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online.
Hootsuite
FEBRUARY 12, 2020
Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email.
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Hubspot Marketing
FEBRUARY 12, 2020
By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels. Emails can include everything from details about pressing, work-related crises to e-cards from your aunt on random holidays like Arbor Day. But email’s practical use extends beyond the personal — it can also be one of the most effective ways for businesses to convert leads into buyers.
Sprout Social
FEBRUARY 10, 2020
Let’s face it. No one likes commercials popping up in the middle of their favorite TV show. Or waking up to an inbox full of salesy emails from brands they never subscribed to. These mass marketing techniques are no longer as effective. Customers now decide for themselves what to buy, who to buy from and whether they want to be advertised to or not.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adobe Experience Cloud Blog
FEBRUARY 10, 2020
Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned market
Hootsuite
FEBRUARY 10, 2020
Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. You just need to sit down and work through a few simple steps to get your page up and running. Need some motivation to get started? Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 12, 2020
Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading → The post How to Use SEO to Boost Branded Keyword Rankings on Google appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
FEBRUARY 10, 2020
Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. Get more done in less time. Meet goals. The quicker and easier, the better. Give us the one simple tip, trick, hack, or habit and we’ll be on our way. We also know that boosting productivity during the workday is easier said than done.
Hootsuite
FEBRUARY 10, 2020
The right social media apps will save you time, help you create better content, and connect with the right audience. Here, we list the best apps and most essential tools so you can do your job more effectively and efficiently. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. 1.
Hubspot Marketing
FEBRUARY 13, 2020
Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
FEBRUARY 11, 2020
The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
FEBRUARY 13, 2020
Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh. The Wall Street Tech article, “ Women And Children First: Technology And Moral Panic ” shares that when trains were first introduced to the public there was a fear that women shouldn’t ride them since “uteruses would fly out of [their] bodies as they were accelerated to that speed.
Neil Patel
FEBRUARY 11, 2020
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.
Hubspot Marketing
FEBRUARY 11, 2020
Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
FEBRUARY 10, 2020
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading → The post The Right and Wrong Ways to Use Vanity Metrics appeared first on Content Marketing Institute.
Search Engine Journal
FEBRUARY 12, 2020
Use these tips and tricks to create high-value, high-converting content that gets your website noticed online. The post 10 Tips for Mastering Your SEO Content in 2020 via @seocopychick appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 13, 2020
In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of Copacino+Fujikado and Skylar Piro, Senior Manager of Enterprise Success here at Sprout Social, broke down their own unique career trajectories and gave social marketers of all sophistication levels tips on career growth and how to tackle hard problems they’ll encounter along the way.
Hubspot Marketing
FEBRUARY 12, 2020
Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I'm willing to bet a typical campaign includes at least three. Those mediums — including social media, email, and paid advertising — are part of what's called a business's media mix, a process that can be helpful for businesses that need a little organization.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
FEBRUARY 13, 2020
Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are? Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 13, 2020
Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. 92% of mobile searches happen on Google. 92% of the gl
Duct Tape Marketing
FEBRUARY 11, 2020
Building a Marketing System in 7 Steps written by John Jantsch read more at Duct Tape Marketing. The Duct Tape Marketing philosophy is that marketing is a system. It’s not a series of tactics you approach willy-nilly. It’s not a blog post here, a podcast episode there, a social media ad once in a while. The kind of marketing that gets real results is driven by strategy and is constantly refined.
Litmus
FEBRUARY 11, 2020
After taking the first steps by implementing these seven simple tricks to make your code more accessible and refactoring your bulleted lists for semantic accessibility , you might be wondering what to do next to optimize your email code for screen readers. No worries, we’ve got you covered! Many of us already use role=”presentation” on our tables to streamline how our emails sound in screen readers and clarify our messages.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content Marketing Institute
FEBRUARY 14, 2020
This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week. Continue reading → The post Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap] appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 12, 2020
The start of a new year is a fantastic time to make plans for the future and invest in both your business and yourself. If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. Leadership isn’t something that can be taught, but it is a skill you can learn and develop by learning from and watching others.
Duct Tape Marketing
FEBRUARY 12, 2020
Finding Happiness at Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bruce Daisley. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is author and podcaster Bruce Daisley. After a career as a senior executive at Twitter and Google, Daisley changed his trajectory. He left the corporate world to begin a podcast called Eat Sleep Work Repeat.
Search Engine Journal
FEBRUARY 10, 2020
Do you have content marketing goals? Focus on these three growth-centered goals that you should measure right now. The post 3 Worthy, Measurable, Growth-Centered Content Marketing Goals via @JuliaEMcCoy appeared first on Search Engine Journal.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Bannerflow
FEBRUARY 12, 2020
According to 58% of brands positive ROI is an outcome of in-housing. While for 39% of senior marketers transparency remains a key reason for moving to an in-house model. These are just two compelling stats taken from the latest edition of Bannerflow and Digiday’s State of In-housing 2020 report. The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe.
Marketing Insider Group
FEBRUARY 10, 2020
What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics. The secret to keeping your sales pipeline full comes down to simply understanding other people and genuinely meeting them on their own level.
Duct Tape Marketing
FEBRUARY 13, 2020
Spotting Inflection Points in Your Industry written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rita McGrath. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with globally-recognized expert on strategy, innovation and growth Rita McGrath. McGrath is a professor at Columbia Business School and directs the popular Leading Strategic Growth and Change program.
Search Engine Journal
FEBRUARY 11, 2020
Here are six reasons why publishing more content isn't better – and might, in fact, be worse. The post 6 Reasons Why More Content Isn’t Better (It’s Actually Worse!) via @thatbberg appeared first on Search Engine Journal.
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