Adobe Experience Cloud Blog
FEBRUARY 11, 2020
Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online.
Hootsuite
FEBRUARY 12, 2020
Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email.
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Hubspot Marketing
FEBRUARY 11, 2020
According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it's also impacting marketers in subtle ways that might not be obvious to them yet. While this technology was once described as "over-hyped," marketers now use a handful of AI-powered tools in their day-to-day tasks. For example, AI tools help content strategists define SEO and keyword strategies , perform SEO-related tasks like fixing duplicate content , and self-op
Neil Patel
FEBRUARY 11, 2020
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Adobe Experience Cloud Blog
FEBRUARY 10, 2020
Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned market
Hootsuite
FEBRUARY 10, 2020
Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. You just need to sit down and work through a few simple steps to get your page up and running. Need some motivation to get started? Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 10, 2020
Let’s face it. No one likes commercials popping up in the middle of their favorite TV show. Or waking up to an inbox full of salesy emails from brands they never subscribed to. These mass marketing techniques are no longer as effective. Customers now decide for themselves what to buy, who to buy from and whether they want to be advertised to or not.
Adobe Experience Cloud Blog
FEBRUARY 10, 2020
Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. Get more done in less time. Meet goals. The quicker and easier, the better. Give us the one simple tip, trick, hack, or habit and we’ll be on our way. We also know that boosting productivity during the workday is easier said than done.
Hootsuite
FEBRUARY 10, 2020
The right social media apps will save you time, help you create better content, and connect with the right audience. Here, we list the best apps and most essential tools so you can do your job more effectively and efficiently. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. 1.
Content Marketing Institute
FEBRUARY 11, 2020
The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Journal
FEBRUARY 12, 2020
Use these tips and tricks to create high-value, high-converting content that gets your website noticed online. The post 10 Tips for Mastering Your SEO Content in 2020 via @seocopychick appeared first on Search Engine Journal.
Adobe Experience Cloud Blog
FEBRUARY 13, 2020
Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh. The Wall Street Tech article, “ Women And Children First: Technology And Moral Panic ” shares that when trains were first introduced to the public there was a fear that women shouldn’t ride them since “uteruses would fly out of [their] bodies as they were accelerated to that speed.
Hubspot Marketing
FEBRUARY 11, 2020
Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms.
Content Marketing Institute
FEBRUARY 10, 2020
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading → The post The Right and Wrong Ways to Use Vanity Metrics appeared first on Content Marketing Institute.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
FEBRUARY 13, 2020
Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. 92% of mobile searches happen on Google. 92% of the gl
Sprout Social
FEBRUARY 13, 2020
In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of Copacino+Fujikado and Skylar Piro, Senior Manager of Enterprise Success here at Sprout Social, broke down their own unique career trajectories and gave social marketers of all sophistication levels tips on career growth and how to tackle hard problems they’ll encounter along the way.
Duct Tape Marketing
FEBRUARY 11, 2020
Building a Marketing System in 7 Steps written by John Jantsch read more at Duct Tape Marketing. The Duct Tape Marketing philosophy is that marketing is a system. It’s not a series of tactics you approach willy-nilly. It’s not a blog post here, a podcast episode there, a social media ad once in a while. The kind of marketing that gets real results is driven by strategy and is constantly refined.
Content Marketing Institute
FEBRUARY 12, 2020
Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading → The post How to Use SEO to Boost Branded Keyword Rankings on Google appeared first on Content Marketing Institute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
FEBRUARY 12, 2020
The start of a new year is a fantastic time to make plans for the future and invest in both your business and yourself. If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. Leadership isn’t something that can be taught, but it is a skill you can learn and develop by learning from and watching others.
Litmus
FEBRUARY 11, 2020
After taking the first steps by implementing these seven simple tricks to make your code more accessible and refactoring your bulleted lists for semantic accessibility , you might be wondering what to do next to optimize your email code for screen readers. No worries, we’ve got you covered! Many of us already use role=”presentation” on our tables to streamline how our emails sound in screen readers and clarify our messages.
Duct Tape Marketing
FEBRUARY 12, 2020
Finding Happiness at Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bruce Daisley. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is author and podcaster Bruce Daisley. After a career as a senior executive at Twitter and Google, Daisley changed his trajectory. He left the corporate world to begin a podcast called Eat Sleep Work Repeat.
Content Marketing Institute
FEBRUARY 14, 2020
This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week. Continue reading → The post Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap] appeared first on Content Marketing Institute.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
FEBRUARY 10, 2020
What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics. The secret to keeping your sales pipeline full comes down to simply understanding other people and genuinely meeting them on their own level.
Search Engine Journal
FEBRUARY 10, 2020
Do you have content marketing goals? Focus on these three growth-centered goals that you should measure right now. The post 3 Worthy, Measurable, Growth-Centered Content Marketing Goals via @JuliaEMcCoy appeared first on Search Engine Journal.
Duct Tape Marketing
FEBRUARY 11, 2020
Navigating Small Business Legal Issues in the Digital World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jamie Lieberman. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is Jamie Lieberman, Esq, founder of Hashtag Legal. Lieberman started her legal career more than 15 years ago in New York City, where she worked as a commercial litigator for a major global firm and for a Federal District Judge on criminal and civil cases.
Content Marketing Institute
FEBRUARY 13, 2020
Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are? Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Marketing Insider Group
FEBRUARY 11, 2020
Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. All too many CMOs see themselves as a Napoleon, arms crossed imperiously for their LinkedIn portrait, barking orders from atop their digital white horse to the horseless troops in the rear.
Search Engine Journal
FEBRUARY 11, 2020
Here are six reasons why publishing more content isn't better – and might, in fact, be worse. The post 6 Reasons Why More Content Isn’t Better (It’s Actually Worse!) via @thatbberg appeared first on Search Engine Journal.
Duct Tape Marketing
FEBRUARY 13, 2020
Spotting Inflection Points in Your Industry written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rita McGrath. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with globally-recognized expert on strategy, innovation and growth Rita McGrath. McGrath is a professor at Columbia Business School and directs the popular Leading Strategic Growth and Change program.
Bannerflow
FEBRUARY 12, 2020
According to 58% of brands positive ROI is an outcome of in-housing. While for 39% of senior marketers transparency remains a key reason for moving to an in-house model. These are just two compelling stats taken from the latest edition of Bannerflow and Digiday’s State of In-housing 2020 report. The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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