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If you’ve been a marketer for, say, more than five minutes, you know SEO is important. In fact, 97% of people learn more about a local company online than anywhere else. And since Google owns 90% of all searches , it’s easy for marketers to spend hours optimizing every day. This makes saving time where possible key to a busy marketer’s workflow. Thankfully, when it comes to improving SEO and maximizing your time, there’s a Google Chrome extension for that.
Your YouTube channel art is one of the most important parts of your YouTube channel —aside from your actual video content, of course. It’s basically a giant billboard for your brand at the top of your YouTube profile. It’s the first thing people see when they visit your channel, and it links potential followers to your other social channels. But you don’t need to be a professional designer to make your YouTube channel art look professional.
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The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success. Continue reading → The post The Most Important Lesson Learned at Content Marketing World appeared first on Content Marketing Institute.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
There's almost nothing more gratifying than the feeling you get when you accomplish a goal. Whether you're pressing "Publish" on a blog post or collecting initial analytics on a campaign months in the making, it's undeniably satisfying to know you've successfully finished a task. When you're not chasing a clear goal, though, work can feel like a never-ending grind.
Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. This guide will cover how your brand can benefit from a social media takeover.
Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. This guide will cover how your brand can benefit from a social media takeover.
What is SEO copywriting? Is there a difference between content writing and copywriting? Find out here. The post SEO Content Writing vs. SEO Copywriting: Is There a Difference? via @seocopychick appeared first on Search Engine Journal.
An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.
In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. To ensure your emails stand out and grab the attention of these target audience members, you must consider email design.
While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […]. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group.
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Learn five actionable tips that will help you write a great subject which actually gets opened. The post How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames appeared first on Search Engine Journal.
Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your conference hangover with these 16 tips. Continue reading → The post Cure Your Conference Hangover (and Better Your Content Marketing) appeared first on Content Marketing Institute.
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Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
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Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.
This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know. Continue reading → The post The Weekly Wrap: How to Go Off Script AND Stay in Compliance appeared first on Content Marketing Institute.
How Repurposing Your Old Content Brings New Life and New Traffic written by John Jantsch read more at Duct Tape Marketing. If you’ve been in business for a while, you’ve probably generated a lot of content over the years. From blog posts to social media updates to podcasts and webinars, many businesses have shared tons of valuable information with their audience.
Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights. One of the tools I have been using is Audience Explorer from Netline, which […].
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This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well. Check out some of the top spots below with the full Top 10 list at the bottom: GEICO. Geico takes the third spot in an ad campaign featuring NFL hall of famer Jerome “The Bus” Bettis.
Advice for Entrepreneurs Who Want to Sell Their Companies written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Warrillow. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with John Warrillow. He is the founder of The Value Builder System and the author of several books, including Built to Sell: Creating a Business That Can Thrive Without You.
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do.
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Here at Litmus, we work hard to help you create great emails by integrating with the tools you use most. Last year, we announced an integration with Salesforce Marketing Cloud to streamline your email testing and production without switching back and forth between tools. With the latest updates to Salesforce Marketing Cloud, we’re excited to announce that our integration improved as well.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate.
It’s hard to believe we’re less than a month away from our second conference of the year, Litmus Live Boston (October 9-11). We’re gearing up for three amazing days of email geekery and we’re so excited to learn all about AI in email marketing, email personalization, data visualization… not to mention some incredible workshops on email development, lifecycle campaigns, interactive email, and building an email team that scales.
Weekend Favs September 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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