Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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The 20 Best Google Chrome Extensions for SEO

Hubspot Marketing

If you’ve been a marketer for, say, more than five minutes, you know SEO is important. In fact, 97% of people learn more about a local company online than anywhere else. And since Google owns 90% of all searches , it’s easy for marketers to spend hours optimizing every day. This makes saving time where possible key to a busy marketer’s workflow. Thankfully, when it comes to improving SEO and maximizing your time, there’s a Google Chrome extension for that.

SEO 145
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How to Make the Best YouTube Channel Art (+5 Free Templates)

Hootsuite

Your YouTube channel art is one of the most important parts of your YouTube channel —aside from your actual video content, of course. It’s basically a giant billboard for your brand at the top of your YouTube profile. It’s the first thing people see when they visit your channel, and it links potential followers to your other social channels. But you don’t need to be a professional designer to make your YouTube channel art look professional.

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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Neil Patel

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

SEO 112
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The Most Important Lesson Learned at Content Marketing World

Content Marketing Institute

The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success. Continue reading → The post The Most Important Lesson Learned at Content Marketing World appeared first on Content Marketing Institute.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Write a SMART Goal [+ Free SMART Goal Template]

Hubspot Marketing

There's almost nothing more gratifying than the feeling you get when you accomplish a goal. Whether you're pressing "Publish" on a blog post or collecting initial analytics on a campaign months in the making, it's undeniably satisfying to know you've successfully finished a task. When you're not chasing a clear goal, though, work can feel like a never-ending grind.

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SEO Content Writing vs. SEO Copywriting: Is There a Difference? via @seocopychick

Search Engine Journal

What is SEO copywriting? Is there a difference between content writing and copywriting? Find out here. The post SEO Content Writing vs. SEO Copywriting: Is There a Difference? via @seocopychick appeared first on Search Engine Journal.

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Discover the Secrets to Successful Content Creation

Content Marketing Institute

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.

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The Ultimate Guide to Email Design

Hubspot Marketing

In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. To ensure your emails stand out and grab the attention of these target audience members, you must consider email design.

Branding 112
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My Top 3 Content Marketing Case Studies

Marketing Insider Group

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […]. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames

Search Engine Journal

Learn five actionable tips that will help you write a great subject which actually gets opened. The post How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames appeared first on Search Engine Journal.

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Cure Your Conference Hangover (and Better Your Content Marketing)

Content Marketing Institute

Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your conference hangover with these 16 tips. Continue reading → The post Cure Your Conference Hangover (and Better Your Content Marketing) appeared first on Content Marketing Institute.

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Social Spotlight: Marshalls’ #MarshallsSurprise

Sprout Social

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. It could easily be argued that e-commerce has taken a lot of the fun out of shopping.

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

Promotion 101
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.

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The Weekly Wrap: How to Go Off Script AND Stay in Compliance

Content Marketing Institute

This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know. Continue reading → The post The Weekly Wrap: How to Go Off Script AND Stay in Compliance appeared first on Content Marketing Institute.

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How Repurposing Your Old Content Brings New Life and New Traffic

Duct Tape Marketing

How Repurposing Your Old Content Brings New Life and New Traffic written by John Jantsch read more at Duct Tape Marketing. If you’ve been in business for a while, you’ve probably generated a lot of content over the years. From blog posts to social media updates to podcasts and webinars, many businesses have shared tons of valuable information with their audience.

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Exploring IT Audiences: Real-time, Custom Content Consumption Insights

Marketing Insider Group

Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights. One of the tools I have been using is Audience Explorer from Netline, which […].

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Do you need to call in backup? Here Are 5 Use Cases for Outsourcing Email Work

Litmus

Let’s talk about outsourcing email marketing, because even marketing heroes need sidekicks sometimes. With an average ROI of $42 for every $1 spent, it pays to get email marketing right. For many companies, that means hiring the best people to handle the efforts in-house. After all, having the same team work on all email campaigns brings a level of consistency in tone and style.

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Most Viewed Video Ads: Retailers Use Humor to Make the Top 10

illumin

This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well. Check out some of the top spots below with the full Top 10 list at the bottom: GEICO. Geico takes the third spot in an ad campaign featuring NFL hall of famer Jerome “The Bus” Bettis.

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Advice for Entrepreneurs Who Want to Sell Their Companies

Duct Tape Marketing

Advice for Entrepreneurs Who Want to Sell Their Companies written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Warrillow. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with John Warrillow. He is the founder of The Value Builder System and the author of several books, including Built to Sell: Creating a Business That Can Thrive Without You.

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation , Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

SEO 54
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New Ways to Use Litmus + Salesforce Marketing Cloud

Litmus

Here at Litmus, we work hard to help you create great emails by integrating with the tools you use most. Last year, we announced an integration with Salesforce Marketing Cloud to streamline your email testing and production without switching back and forth between tools. With the latest updates to Salesforce Marketing Cloud, we’re excited to announce that our integration improved as well.

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The Self-Reliant Entrepreneur Reading: September 11

Duct Tape Marketing

The Self-Reliant Entrepreneur Reading: September 11 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 11. Each week this month, I’ll be doing a reading from my upcoming book, The Self-Reliant Entrepreneur , due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how it all relates to the en

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Dynamic in-house display advertising with Kindred Group

Bannerflow

Display advertising is an important channel within iGaming – and it requires the right technology to do it effectively. The mass-production of dynamic creatives, real-time optimisation, and the ability to control ads across markets are minimum requirements. Hence the adoption of creative management platforms (CMPs) by iGaming marketing teams. Kindred Group is an in-house marketing powerhouse that benefits from the functionality of a CMP.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate.

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Win a Free Ticket to Litmus Live Boston 2019 from Constant Contact

Litmus

It’s hard to believe we’re less than a month away from our second conference of the year, Litmus Live Boston (October 9-11). We’re gearing up for three amazing days of email geekery and we’re so excited to learn all about AI in email marketing, email personalization, data visualization… not to mention some incredible workshops on email development, lifecycle campaigns, interactive email, and building an email team that scales.

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Weekend Favs September 7

Duct Tape Marketing

Weekend Favs September 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.