Jeff Bullas

FEBRUARY 13, 2023

ChatGPT, a generative A.I. tool, has accomplished something unprecedented. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. Why it matters We live in a world of accelerated magic enabled by technology.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Jeff Bullas

FEBRUARY 13, 2023

Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage ove

Influencer Marketing 142

Influencer Marketing Social Media Marketing Marketers Marketing 142

Vertical Response

FEBRUARY 13, 2023

Email marketing is a powerful tool for reaching potential customers and growing your business. But with so many companies vying for people’s attention, it’s important to craft compelling, attention-grabbing emails that stand out in the inbox. According to a recent study by Hubspot , subject lines with 6-10 words had an open rate that was nearly 21% higher compared to subject lines with fewer than 6 words.

Email Marketing 70

Email Marketing Transform Marketers Marketing 70

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design tr

Market Trends 95

Market Trends Email Marketing eBook Marketers 95

SMA Marketing

FEBRUARY 16, 2023

Have you ever scrolled through your inbox and had an emotional reaction while reading an email subject line? This happened to me the other day. The email subject said, "Want to know why your 6-month-old puppy stopped listening?" Why did this simple question evoke an emotional reaction ? Because just a few days earlier, our 6-month-old puppy had stopped listening to our training commands.

Email Marketing 98

Email Marketing Marketers Marketing Digital Marketing 98

Aspiration Marketing

FEBRUARY 14, 2023

A strong employer brand is a powerful tool for attracting and retaining top talent. It helps to differentiate a business in the marketplace, facilitates trust with potential employees, and improves team member engagement, leading to increased productivity and a better work environment. As a result, a strong employer brand significantly impacts a business's bottom line.

Branding 130

Branding Product Marketing Marketers 130

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies. Creating a large advertising budget and developing a traditional outbound marketing effort to flood the market will not generate the intended leads or revenue.

Outbound Marketing 192

Outbound Marketing B2C Social Media Marketing Advertising 192

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Jeff Bullas

FEBRUARY 12, 2023

I feel constrained and limited by my history. I know there is much more opportunity that lies beyond. But trying to unlock my creativity feels restrained by my hardwiring. So…I sit at my desk wanting to break the shackles of a lifetime and decades of caged thinking that seem to keep me in a box of the past. I see many things through my parents’ panorama and society’s shackles.

New Technology 301

New Technology 301

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Search Engine Roundtable

FEBRUARY 15, 2023

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.

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Aspiration Marketing

FEBRUARY 16, 2023

As a marketer, you're always looking for ways to improve marketing strategies and make the most of your efforts. A SWOT analysis is a powerful tool that can help you do just that. But what exactly is a SWOT analysis, and why is it so crucial for your marketing efforts?

Marketers 233

Marketers Marketing Marketing Strategy Inbound Marketing 233

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Jeff Bullas

FEBRUARY 16, 2023

Google is always insisting that SEO marketers should pay more attention to the user’s needs rather than keywords. And while that’s true, search still largely depends on keywords and your site — and ranking for specific search queries. I’d say that it’s not like keywords are now less important, it’s just that the very nature of keyword research has changed.

SEO 293

SEO Price Product Customer 293

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A small handful of articles pull in a big percentage of traffic and conversions. Just look at your own data. A report of your top posts by traffic probably looks something like this. A few posts bring in a lot of traffic, while most articles drive little or no traffic.

SEO 145

SEO Content Marketing Analytics Promotion 145

Aspiration Marketing

FEBRUARY 14, 2023

A strong employer brand is a powerful tool for attracting and retaining top talent. It helps to differentiate a business in the marketplace, facilitates trust with potential employees, and improves team member engagement, leading to increased productivity and a better work environment. As a result, a strong employer brand significantly impacts a business's bottom line.

Branding 217

Branding Product Marketing Marketers 217

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past.

Branding 145

Branding Automobile Fashion Copywriting 145

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? Let’s find out! With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Neil Patel

FEBRUARY 11, 2023

It’s so funny how many people are concerned about ChatGPT and Bard. Not necessarily from a content creation standpoint but more so how it is going to kill search. When Google announced Bard, their stock fell 7%. It cost them more than 100 billion dollars… that’s a lot of money. Why such a big drop in their stock price ? Google’s ad showed an incorrect description of the telescope used to take the first pictures of a planet outside our solar system, for example.

SEO 145

SEO User-Generated Price Performance Marketing 145

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Gen Z 144

Gen Z eBook Digital Marketing SEO 144

Hootsuite

FEBRUARY 14, 2023

The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that.

Retail 143

Retail eCommerce Shoppers Customer Journey 143

Jeff Bullas

FEBRUARY 12, 2023

Even if you have excellent content on Instagram, it could turn into a waste of your time if your posts fail to get real followers and engagement. While Instagram might not have the largest community compared to other social media platforms, it has the highest rate of engagement, and that is the very reason why a lot of online marketers and influencers are so keen on using Instagram for their digital marketing campaigns.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business.

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137

Marketing Insider Group

FEBRUARY 14, 2023

At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry.

Content Marketing 144

Content Marketing Marketers Marketing Education 144

Social Media Examiner

FEBRUARY 13, 2023

Wondering how to get your business in front of local customers or tourists? Looking for a plan and examples to model? In this article, you’ll discover an effective Instagram strategy to drive foot traffic to your local business. Optimize Your Instagram Profile for Local Business Before you dive into creating paid and organic content, set […] The post How to Drive More Local Foot Traffic With Instagram appeared first on Social Media Examiner.

Customer 137

Customer 137

Jeff Bullas

FEBRUARY 15, 2023

When I first started receiving pocket money as a child, I got just 10 cents a week. As I grew older it rose to a staggering 50 cents. Finally, my allowance verged on almost millionaire levels at $1 every seven days. Nothing like a bit of passive income. Well, it wasn’t really passive as I had to wash the dishes and make my bed. According to recent research the average kid’s allowance per week today is a very specific $7.17.

Shoppers 249

Shoppers Affiliate Marketing Fashion Promotion 249

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Econsultancy

FEBRUARY 14, 2023

The era of AI-generated conversational search is, apparently, here. On 16 th December I published a piece about whether ChatGPT could pose a threat to Google, as many were already suggesting that it might, just two and a half weeks on from the chatbot’s release. At the time of writing, neither Google nor Microsoft – a major backer of ChatGPT’s parent organisation, OpenAI – had indicated any plans.

Search Marketers 137

Search Marketers Marketing Marketers 137

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

FEBRUARY 14, 2023

Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way to create a lovable brand. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.

Customer 136

Customer Retail Shoppers User-Generated 136

Jeff Bullas

FEBRUARY 14, 2023

According to Statista, over half of Americans spend more than 5 hours a day on their mobile phone. 28% of the time we spend at work is wasted on distractions. Digital distractions are getting in the way of our goals. They are a top productivity killer at workplaces. But it’s not just work. Being married to apps and devices is affecting our personal lives as well.

Product 233

Product Analytics Branding 233

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