Unbounce

MAY 17, 2022

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Guess what? There is—I know this because we use it every day at KlientBoost. Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts: Increase in conversion rates by 52% Lower cost per conversion by 33% Increase conversion quality by over 100%.

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Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post.

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Social Media Marketing User-Generated Promotion Influencer Marketing 144

Martech

MAY 18, 2022

It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.

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Search Engine Journal

MAY 19, 2022

What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal.

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Branding 144

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Content Marketing Institute

MAY 19, 2022

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.

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Marketing Marketers 142

Hootsuite

MAY 18, 2022

If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. But if you really want your Instagram Reels in particular to make a splash, it’s important to know that this Instagram feature has its own specific algorithm to wrestle with.

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Search Engine Journal

MAY 16, 2022

Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal.

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Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition.

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Orbit Media Studios

MAY 18, 2022

Whatever your digital marketing goals, visuals can help. Rank high in search… get shared on social… grow your email list… get your emails opened… keep your visitors’ attention… win links from other websites… get views on your videos… get registrants for your events… turn visitors into leads. Without good use of marketing visuals, these things are possible, but not as likely.

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Search Engine Roundtable

MAY 20, 2022

Google's John Mueller responded to some concerns on Reddit about "toxic links." He was asked where do these toxic links come from, in which he replied "Toxic links is all about selling tools." He told the individual "don't get hung up about it.".

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Journal

MAY 15, 2022

Can you double, triple, or even 10x your organic traffic without straying to the dark side? Chuck Price says yes – and here's how. The post 8 White Hat SEO Techniques To Double Your Search Traffic appeared first on Search Engine Journal.

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Sprout Social

MAY 16, 2022

Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect a fast response when they’re seeking information. Google Business Messages can help businesses meet that expectation. Google’s Business Messages is the real-time chat feature in Google Business Profile (formerly known as Google My Business).

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Hootsuite

MAY 17, 2022

Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. This article will walk you through how to create an Instagram sales funnel from scratch, including content tips to skyrocket your growth.

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CopyBlogger

MAY 19, 2022

When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately. Continue Reading. The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.

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Product 129

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Journal

MAY 19, 2022

In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. The post 6 JavaScript Optimization Tips From Google appeared first on Search Engine Journal.

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SEO 133

Sprout Social

MAY 19, 2022

Facebook has nearly 3 billion active users , 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year.

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Search Engine Roundtable

MAY 19, 2022

It pains me to write this - Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed away on Tuesday, May 17th. I've personally known Bill for two decades, starting when I first got into SEO and learning from Bill in the old Cre8asite Forums.

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Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Journal

MAY 18, 2022

Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals For Your Enterprise Business appeared first on Search Engine Journal.

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SEO 130

Content Marketing Institute

MAY 17, 2022

Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories.

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Search Engine Roundtable

MAY 20, 2022

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Martech

MAY 17, 2022

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Journal

MAY 20, 2022

Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator. The post Avoid These 6 Common Google News Optimization Mistakes appeared first on Search Engine Journal.

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SEO 129

Content Marketing Institute

MAY 20, 2022

Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too.

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Search Engine Roundtable

MAY 17, 2022

At least we had a quiet weekend for the first time in a while, but that didn't last long. Monday, May 16th, we once again saw multiple signals of a possible Google search ranking algorithm update that has not been confirmed by Google.

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Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Journal

MAY 16, 2022

YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To Make Money With Gifted Memberships appeared first on Search Engine Journal.

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AWeber

MAY 17, 2022

Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone's purchase decision, they'll ultimately buy something because it solves a problem.

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Customer Copywriting Marketing Marketers 120

Search Engine Roundtable

MAY 20, 2022

Did you know that Google shows "out of stock" for items you label with the value of back ordered in your structured data for products? Some feel it should say back ordered and not out of stock, but I am not too sure if there is much of a difference?

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Product 120

Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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