Aspiration Marketing
OCTOBER 10, 2023
Engaging video content is crucial in most social media marketing campaigns today. Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. With YouTube still being the largest video-sharing platform, it's essential to know some best practice tips on how to grow a YouTube channel for your brand organically.
Content Marketing Institute
OCTOBER 10, 2023
Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 9, 2023
In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.
Hubspot Marketing
OCTOBER 11, 2023
Can you believe it's been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun. The same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been around since 2010! It's interesting to look back at these iconic moments in the last 20+ years of social media.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Litmus
OCTOBER 11, 2023
Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must. It’s a great way to guarantee a good experience for your subscribers everywhere, no matter where or how subscribers interact with your emails.
Social Media Examiner
OCTOBER 12, 2023
Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? In this article, you’ll discover how to build a system for creating short-form video on TikTok and beyond! Why Should Marketers Pay Attention to TikTok and Short-Form Video Content? TikTok may seem like the […] The post Creating a Short-Form Video System That Scales for TikTok and Beyond appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 9, 2023
X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users are not informed that what they’re seeing is an advert. There also isn’t an account associated with the promoted posts, so users also can’t tell who the advertiser is either.
Aspiration Marketing
OCTOBER 9, 2023
Niche marketing is becoming more relevant and for a good reason. When done right, it's a fantastic way to get your message in front of the right people, in the right place, and at the right time. Notice how we said, "When done right?" You'll often find it much easier to do wrong than right.
Marketing Insider Group
OCTOBER 11, 2023
Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. Just like a bicycle wheel relies on its hub and spokes for strength and balance, your content can benefit from this model to create a cohesive and user-friendly fra
Martech
OCTOBER 13, 2023
Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
OCTOBER 12, 2023
Google has stopped showing indented results in the Google search listings. Google has historically showed an indented search result under the main result when it was from the same domain but over the past few weeks, Google stopped indenting those results. What changed. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented results” a few weeks ago.” Google stopped the intended results because “especially with continuous scroll, it wasn’t
Aspiration Marketing
OCTOBER 11, 2023
So you have your marketing basics down and are ready to get this startup business rocking. Or you are entering a new market, a new geography, or a new industry with your existing business. You have your funding and solid business plan, and your employees are hired. Now it's time to work those finishing touches to implement your go-to-marketing plan.
CMO Network
OCTOBER 9, 2023
Dylan Mulvaney speaks to a room of some of the world's most influential chief marketers at the Forbes CMO Summit.
Martech
OCTOBER 11, 2023
Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Land
OCTOBER 9, 2023
Google-Extended , the new standalone product token, to tell Google through your robots.txt to not use your site content for Bard and Vertex AI and other AI projects does not work for the AI-answers and snapshots provided in the Search Generative Experience. Google told us that Google-Extended does not work for SGE. “SGE is a Search experiment so website administrators should continue to use the Googlebot user agent through robots.txt and the NOINDEX meta tag to manage their content in sear
Aspiration Marketing
OCTOBER 9, 2023
Do you feel like HubSpot isn't meeting expectations? Are you only using a fraction of its features, don't know what to do next, and don't see the forest for the trees? HubSpot is a powerful CRM platform that can help businesses of all sizes to grow. However, with so many features and tools available, it can be challenging to know where to start or how to make the most of your investment.
Hubspot Marketing
OCTOBER 9, 2023
In school, I learned the basics of good writing — keep it short, concise, and grammatically correct. By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT , I notice a few red flags. Sure, it's grammatically correct, but it gives off serious "corporate speak" vibes. It follows a logical sequence, but it often goes on lengthy tangents.
Martech
OCTOBER 11, 2023
With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. This shift means potential customers have less incentive to click through to your website.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Social Media Examiner
OCTOBER 10, 2023
Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Meta Ads Facebook and Instagram Ads Budget Tools Meta is introducing a new budget scheduling feature for ads that allows advertisers to optimize […] The post Facebook Updates: Changes That Affect Marketers appeared first on Social Media Examiner.
Aspiration Marketing
OCTOBER 12, 2023
SEO audits are crucial for website owners and businesses looking to improve their online presence. SEO audits help businesses understand how search engines see their website and how they can optimize it to rank higher in search results. By identifying technical issues, such as broken links or slow loading times, businesses can ensure that their website is user-friendly and optimized for search engines.
Hubspot Marketing
OCTOBER 11, 2023
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. News recently broke that Swift is dating Kansas City Chiefs tight end Travis Kelce. Swift has been photographed attending some of Kelce’s games in his suite with family and friends, and the NFL immediately jumped on the opportunity to use her appearances as ma
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Buffer Marketing
OCTOBER 11, 2023
Many social media platforms are rethinking the way they reward their top creators. A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).
Aspiration Marketing
OCTOBER 8, 2023
It's safe to say that the last years were nothing like anyone could have anticipated. Regardless of profession, industry vertical, marketplace, or geographic location, the game rules regarding a 'business-as-usual' mentality were altered and, at worst, wholly rewritten during the COVID-19 pandemic. Thought leaders and disrupters who felt they had a good handle on the trends, movements, or developments at the beginning of the year are now in a perpetual evolution as the world moves and changes se
Hootsuite
OCTOBER 12, 2023
Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.
Martech
OCTOBER 12, 2023
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
OCTOBER 11, 2023
While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. This article highlights: Theories about SGE’s traffic impact. What we know so far. What we don’t know yet. Things to avoid. Ways to prepare for SGE. Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands.
Aspiration Marketing
OCTOBER 8, 2023
Marketing is a dynamic field. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.
Practical eCommerce - Marketing
OCTOBER 10, 2023
Producing social media videos has never been easier or more impactful. The post AI Tools to Create Social Media Videos appeared first on Practical Ecommerce.
Martech
OCTOBER 12, 2023
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. And we get it — attribution is important.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Expert insights. Personalized for you.
240 
Let's personalize your content