Sat.Mar 15, 2025 - Fri.Mar 21, 2025

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7 Ideal Ways to Spend Your Marketing Budget in 2025 (And Beyond)

Marketing Insider Group

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

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How more tools and tactics hurt marketing performance

Martech

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

Marketers 109
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Why diversifying your content strategy is so impactful

SmartBrief - Marketing

It takes a lot to build a real online presence. Actions like setting up your profile just right, consistently sharing updates and mixing up the kinds of posts you make does really matter. But at the heart of it all, a great content strategy comes down to consistently creating content that grabs people’s attention. But catchy videos and slogans aren’t everything.

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How to Budget for a Successful Direct Mail Marketing Campaign

Whos Mailing What

When handled correctly, direct mail marketing is a tried and tested method that can yield big results.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Longer TikToks Get More Views — Data Shows Best TikTok Video Length

Buffer Marketing

A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. When we set out to uncover what TikTok video length performed the best, I certainly didn’t expect it to be longer videos.

SEO 75
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Sales Enablement vs. Sales Training: What's the Difference?

Aspiration Marketing

Sales enablement vs. sales training: What's the difference, and which should I use? While many use the terms interchangeably, they are distinct yet complementary approaches for driving sales success. Simply training sales teams on product updates isn't enough. However, understanding the nuances between sales training and sales enablement is crucial.

Product 206

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5 email marketing tech essentials for 2025 success

Martech

Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.

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6 Ways GTM Teams Can Measure Operations Effectiveness

The Marketing Operations Leader

In this edition: 6 Ways GTM Teams Can Measure Operations Effectiveness The 9 Crucial Reports of the Chief Revenue Officer Podcast Interview With Meta Martech Leader Exclusive For Paid Subscribers : Things I Would Never Do Again as a Marketing Ops Leader Will You Be in Phoenix for Forrester B2B Summit? Join Us For An In-Person Marketing Ops Town Hall and Huddle to Learn and Network Interested in reaching over 5,000 marketing leaders and operations professionals?

Price 130
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Data-Driven Personas: How to Use Market Research to Your Advantage

Aspiration Marketing

When Netflix shifted its focus from DVD rentals to streaming, they weren't just following a trendthey were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies.

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Instagram shopping: How to get set up and start making sales

Hootsuite

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website.

eCommerce 103
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

CMO 116
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The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics it's good business.

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How to Create a Successful Paid Media Marketing Strategy

Marketing Insider Group

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

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Boost ROI with LinkedIn, Facebook, and Google Ads

Aspiration Marketing

Facebook, Google, and LinkedIn have become the go-to platforms for businesses aiming to convert clicks into conversions. Each offers distinct tools to turn your marketing dollars into real, measurable results, helping you connect with the right audience at the right time.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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‘Share of search’ is the marketing metric you need to be tracking

Martech

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.

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How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

Buffer Marketing

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

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How to Navigate a New Era of Agentic Customer Engagement 

Sales Force: CMO

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.

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How to Make a Custom ChatGPT for Marketing (10x Speed Video Shows Every Step)

Orbit Media Studios

By Andy Crestodina Prompt engineering always sounded ridiculous to me. Engineering is about building things. My prompts are really just instructions. Sure, they might be detailed, but Im not building anything. Im no engineer. Then I started making custom ChatGPTs. Finally the idea of prompt engineering starts to fit. This really is about building something.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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More consumers using genAI tools to research purchases: Adobe

Martech

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.

Retail 92
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How I Landed My First LinkedIn Brand Partnership (and How You Can Too)

Buffer Marketing

I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care.

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How to Use Data Analytics to Refine Your SEO Strategy

Marketing Insider Group

SEO without data is like throwing darts in the dark. Sometimes it works, but most of the time, its a hard miss. Every search, click, and bounce tells a story. The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Quick Takeaways Traffic sources reveal where visitors come from and whats working. Bounce rates and session times show if people actually like what they find.

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10 Australian social media trends for 2025

Sprout Social

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes it an essential tool for marketers. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The 16 Best HubSpot Updates from February 2025

Martech

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025.

CRM 103
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How Delta Dental of Arizona Modernized its Member Experience with Salesforce Data and Marketing Cloud

Sales Force: CMO

When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys. Greenwood was familiar with Salesforce from a previous job.

Health 85
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Telling Stories That Convert: How to Increase Your Leads and Sales

Social Media Examiner

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? In this article, youll discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong. Why Marketers Need to Understand How to Tell a Good Story The term “Story” […] The post Telling Stories That Convert: How to Increase Your Leads and Sales appeared first on Social Media Examiner.

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How This Small Startup Outperformed a Stalling Industry

Hubspot Marketing

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If youre like me, your first question was, What the ever-loving fffff-? But your second question is, What are they doing right? So I sat down with the marketing director for the top-selling pickle liquor to find out how this small startup is beating the trend and outmarketing the market.

Gen Z 71
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Why ignoring consumers’ AI concerns is a costly mistake

Martech

Marketers love AI, but consumers not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and why consumers disagree is essential for marketers if they hope to connect with consumers. The reports have different methodologies, so this can’t be an apples-to-apples comparison.

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3 Ways Marketers Can Use Salesforce Flow to Reach Customers at the Right Time

Sales Force: CMO

One workflow and one dataset: its an ideal state for marketers. Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. Now bring in an agentic AI layer to automate building reports and scheduling data refreshes.

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NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration

AWeber

Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. Thats where AWebers new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into

eBook 72
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How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I've had to explain countless times as an inclusive marketing consultant: inclusive marketing isnt about reinventing the wheel its about making what youre already doing work harder for you. Think about it.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.