Jeff Bullas
JANUARY 4, 2023
The average human spends roughly 79 years or 28,835 days on Earth. So if you are pushing 50 then you only have 10,585 days left to get stuff done. Why does it matter? . You can buy a house, you can buy a car and clothes. But there is one thing none of us can buy: Time. What you do with that limited asset is often the difference between a successful life or a life wasted. .
InTouch Marketing
JANUARY 3, 2023
How you choose to fill the top of your sales funnel with leads likely involves some type of marketing.
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Aspiration Marketing
JANUARY 4, 2023
Marketing is a crucial aspect of any business, and it's especially important during a recession. In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate. However, marketing during a recession can be challenging, as businesses often have to work with limited budgets and resources.
Zumvu
JANUARY 3, 2023
Some of the most successful SaaS companies have the most planned and well-thought marketing strategies.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Orbit Media Studios
JANUARY 3, 2023
Success or failure comes down to a single click. And getting that website click (or tap) depends on a lot of little factors. One little factor that makes a big difference is the design of the button itself. They’re everywhere, on emails, landing pages, contact forms and ecommerce carts. I’ve made hundreds myself, I’m sure. But how much time do we spend on the button design?
Dreamgrow
JANUARY 6, 2023
What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet. The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 5, 2023
If you use HubSpot , you’re already familiar with its sales, marketing, and customer service capabilities. The platform assists with efforts to create awareness, attract customers, and retain loyal supporters of your brand. So, why do you need Operations Hub, and if you have it, how can you fast-forward your learning and start reaping the benefits of this tool?
Buffer Marketing
JANUARY 4, 2023
Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.
Dreamgrow
JANUARY 6, 2023
Want to get started selling on Amazon but aren’t sure about investing in Jungle Scout? Read more. The post Jungle Scout Review 2023 (The 7-Figure Secret?) appeared first on Dreamgrow.
Search Engine Journal
JANUARY 3, 2023
ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT appeared first on Search Engine Journal.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Aspiration Marketing
JANUARY 3, 2023
PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. Essentially, you are paying for targeted visitors to your website, app, or landing page. One of the more popular forms of PPC is search engine advertising. Also called paid search, it allows advertisers to bid for the right to place their ads in a search engine's links when a potential customer performs a search related to your business.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
Neil Patel
JANUARY 2, 2023
You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?
Search Engine Roundtable
JANUARY 6, 2023
Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Aspiration Marketing
JANUARY 6, 2023
According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions. In 2023, leveraging your social media channels as a marketing tool will be more critical than ever.
Search Engine Journal
DECEMBER 31, 2022
Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 3, 2023
Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.
Hubspot Marketing
JANUARY 6, 2023
When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Are you checking off items on your to-do list? Or do you find yourself falling behind? If so, this article’s for you. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
JANUARY 3, 2023
With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen.
Businesses Grow
JANUARY 3, 2023
The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. “It’s taking the heart and soul out of our work,” she proclaimed. “This is nothing less than an existential crisis presented by AI.”. It took me an hour to talk her off her cliff.
Buffer Marketing
JANUARY 3, 2023
Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy.
CMO Network
DECEMBER 31, 2022
In 2023, CES will have an area dedicated to gaming, the Metaverse and Web3 in the Las Vegas Convention Center's Central Hall.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Hubspot Marketing
JANUARY 5, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. According to Statista’s Top New Year's Resolutions Survey , 52% of American adults want to exercise more, 50% hope to eat healthier, and 40% are looking to los
Search Engine Journal
JANUARY 5, 2023
Getting started in SEO? Looking to boost your skills? We've got you covered. Here's a list of the best online SEO courses available. The post Best SEO Courses Online – Free & Paid Options appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 4, 2023
Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.
Search Engine Roundtable
JANUARY 6, 2023
Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said "we don't have that connection documented anywhere.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot Marketing
JANUARY 2, 2023
The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work. Marketers should spend their time driving company growth and visibility, — and in this post, we'll give you our best tips and tools to help you minimize your time doing busy work and center your real priorities.
Search Engine Journal
JANUARY 4, 2023
Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities? The post How To Target Multiple Cities Without Hurting Your SEO appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 5, 2023
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.
Search Engine Roundtable
JANUARY 5, 2023
A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named "attempts at search engine optimization (SEO)" which says, "documents that attempt to perform SEO tend to be flagged as very low quality.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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