Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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10 Top Tips to be Highly Productive in 2023

Jeff Bullas

The average human spends roughly 79 years or 28,835 days on Earth. So if you are pushing 50 then you only have 10,585 days left to get stuff done. Why does it matter? . You can buy a house, you can buy a car and clothes. But there is one thing none of us can buy: Time. What you do with that limited asset is often the difference between a successful life or a life wasted. .

Product 266
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Inbound Marketing Vs Outbound Marketing: What’s The Difference?

InTouch Marketing

How you choose to fill the top of your sales funnel with leads likely involves some type of marketing.

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How to Successfully Manage Marketing in a Recession?

Aspiration Marketing

Marketing is a crucial aspect of any business, and it's especially important during a recession. In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate. However, marketing during a recession can be challenging, as businesses often have to work with limited budgets and resources.

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8 Incredible SaaS Marketing Strategies to Implement in 2023

Zumvu

Some of the most successful SaaS companies have the most planned and well-thought marketing strategies.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Design a Button: 7 Tips for Getting Clicked

Orbit Media Studios

Success or failure comes down to a single click. And getting that website click (or tap) depends on a lot of little factors. One little factor that makes a big difference is the design of the button itself. They’re everywhere, on emails, landing pages, contact forms and ecommerce carts. I’ve made hundreds myself, I’m sure. But how much time do we spend on the button design?

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Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023]

Dreamgrow

What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet. The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow.

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How to Conduct Affiliate Marketing Keyword Research

Jeff Bullas

Your affiliate keyword marketing success depends on many things. Keyword research is one of the essential activities for affiliate websites. The right keywords will help people to find your content more easily. You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them i

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6 Ways AI Can Support Your Content Creation

Buffer Marketing

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.

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Jungle Scout Review 2023 (The 7-Figure Secret?)

Dreamgrow

Want to get started selling on Amazon but aren’t sure about investing in Jungle Scout? Read more. The post Jungle Scout Review 2023 (The 7-Figure Secret?) appeared first on Dreamgrow.

eCommerce 246
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PPC Advertising: Is it worth it?  

Aspiration Marketing

PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. Essentially, you are paying for targeted visitors to your website, app, or landing page. One of the more popular forms of PPC is search engine advertising. Also called paid search, it allows advertisers to bid for the right to place their ads in a search engine's links when a potential customer performs a search related to your business.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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SEO for Digital Content Marketing: How To Optimize for Search in 2023

Content Marketing Institute

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.

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ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT via @sejournal, @vahandev

Search Engine Journal

ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT appeared first on Search Engine Journal.

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EU hits Meta with $414m fine over advertising practices

Martech

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to

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Social Media Advertising in 2023

Aspiration Marketing

According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions. In 2023, leveraging your social media channels as a marketing tool will be more critical than ever.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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5 Strategic Frameworks To Take the Guesswork Out of Content Planning

Content Marketing Institute

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.

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Google’s New Experience Algorithm Update

Neil Patel

You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?

Food 145
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Google's John Mueller On Using AI & ChatGPT For Title Tag Ideas

Search Engine Roundtable

Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.

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17 Awesome Examples Of Social Media Marketing via @sejournal, @anna_bredava

Search Engine Journal

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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5 Ways To Be a Better Content Team Leader in 2023

Content Marketing Institute

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.

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10+ Ways to Increase Your Productivity At Work & At Home

Hubspot Marketing

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Are you checking off items on your to-do list? Or do you find yourself falling behind? If so, this article’s for you. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office.

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How to deal with the existential crisis presented by AI

Businesses Grow

The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. “It’s taking the heart and soul out of our work,” she proclaimed. “This is nothing less than an existential crisis presented by AI.”. It took me an hour to talk her off her cliff.

Education 144
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Social Media Marketing Trends for 2023: Predictions From the Pros

Social Media Examiner

Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023? In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge. 2023 Content and Marketing Strategy Trends #1: Brands Prioritize LinkedIn and TikTok While […].

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen.

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Equinox Champions the Anti-Resolution

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. According to Statista’s Top New Year's Resolutions Survey , 52% of American adults want to exercise more, 50% hope to eat healthier, and 40% are looking to los

Health 143
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CES 2023: The Metaverse And Web3 To Take Center Stage In Central Hall

CMO Network

In 2023, CES will have an area dedicated to gaming, the Metaverse and Web3 in the Las Vegas Convention Center's Central Hall.

CMO 143
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Best SEO Courses Online – Free & Paid Options via @sejournal, @lorenbaker

Search Engine Journal

Getting started in SEO? Looking to boost your skills? We've got you covered. Here's a list of the best online SEO courses available. The post Best SEO Courses Online – Free & Paid Options appeared first on Search Engine Journal.

SEO 142
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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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What Really Works On LinkedIn? Answers From The LinkedIn Team

Buffer Marketing

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy.

Health 142
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Google: Core Web Vitals Not A Google Discover Requirement

Search Engine Roundtable

Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said "we don't have that connection documented anywhere.

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How to Keep People Watching YouTube Videos to the End

Social Media Examiner

Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? In this article, you’ll discover how to keep people watching YouTube videos to the end. Why You Should Create Long-Form, Engaging YouTube Content Social media marketing is all about building relationships with your audience. You […].

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How To Target Multiple Cities Without Hurting Your SEO via @sejournal, @lorenbaker

Search Engine Journal

Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities? The post How To Target Multiple Cities Without Hurting Your SEO appeared first on Search Engine Journal.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta