Martech

DECEMBER 27, 2021

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. The rush to produce 3D experiences for consumers is already underway and set to mature in the coming year. Shubham A. Mishra, CEO and Co-Founder of codeless AI infrastructure tech company Pyxis One, calls out VR and AR as the “next big things.”.

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Customer Transform Shoppers Retail 144

Search Engine Journal

DECEMBER 27, 2021

Header tags still serve an important function – for your users and your SEO. Here are 7 header tag best practices for SEO. The post How To Use Header Tags: SEO Best Practices appeared first on Search Engine Journal.

SEO 143

SEO 143

Search Engine Land

DECEMBER 28, 2021

Google looks to be testing a new announcement section at the top of the Search Console interace. Please visit Search Engine Land for the full article.

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Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. It’s been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways.

B2C 137

B2C CMO User-Generated Management 137

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Martech

DECEMBER 27, 2021

Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part of the transition. Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises.

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Product Communications Customer Event Marketing 143

Search Engine Journal

DECEMBER 29, 2021

Google's Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. The post Google On How To Improve SEO Audits appeared first on Search Engine Journal.

SEO 140

SEO 140

Calvyn Lee Blog

DECEMBER 27, 2021

Complex software shouldn’t stop you from training your team, Introducing TalentLMS, a blended learning system, also an enterprise learning management system, it helps you achieve big things and it’s incredibly easy to use, build courses in a snap, test and track performance, and choose from over 40 intuitive and powerful features to build your perfect training program.

Finance 130

Finance Transform User-Generated Management 130

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers.

Retail 139

Retail Shoppers Manufacturing eCommerce 139

Search Engine Journal

DECEMBER 30, 2021

Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here's what you need to know. The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022 appeared first on Search Engine Journal.

Advertisers 139

Advertisers Advertising 139

Neil Patel

DECEMBER 27, 2021

The number of website data breaches is steadily growing. Statista data shows the number of U.S. breaches rose from 662 to more than a thousand in recent years. Some industries like government and healthcare have been particularly affected. For instance, recent data by Verizon shows data breaches in the healthcare industry increased by 58 percent. You may be thinking, “What is a website data breach exactly, and should I be worried?”.

Finance 131

Finance eCommerce Retail Management 131

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

DECEMBER 28, 2021

It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022. Please visit Search Engine Land for the full article.

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Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. If a message is of real value to a consumer, however, it will be easy to tell based on the actions that follow from it.

Retail 131

Retail Shoppers Affiliate Marketing Analytics 131

Search Engine Journal

DECEMBER 29, 2021

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here's how to find and fix it. The post How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO appeared first on Search Engine Journal.

SEO 139

SEO 139

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report.

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Gen Z Health Entertainment User-Generated 115

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Land

DECEMBER 27, 2021

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. Please visit Search Engine Land for the full article.

SEO 124

SEO 124

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming. While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge.

Advertising 126

Advertising Advertisers Transform CMO 126

Search Engine Journal

DECEMBER 28, 2021

Google's John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites The post Google December Product Reviews Update Affects More Than English Language Sites? appeared first on Search Engine Journal.

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Product SEO 128

Neil Patel

DECEMBER 31, 2021

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly w

Advertising 114

Advertising Advertisers User-Generated Customer 114

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

DECEMBER 28, 2021

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year. Please visit Search Engine Land for the full article.

Product 113

Product 113

Litmus

DECEMBER 27, 2021

A positive online shopping experience is just as critical as one in a brick-and-mortar storefront. With eCommerce shopping continuing to experience double-digit growth that’s expected to outlast the pandemic, understanding ways to connect with your subscribers can be a huge attribute to your business, and your bottom line. It’s no mystery that the more you know about your audience, the better the results of your efforts.

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Shoppers Fashion eCommerce CRM 105

Duct Tape Marketing

DECEMBER 30, 2021

Happiness Begins With Gratitude written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Sophia Godkin. In this episode of the Duct Tape Marketing Podcast , I interview Sophia Godkin. She’s a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

Transform 101

Transform Health CRM Education 101

Neil Patel

DECEMBER 29, 2021

What’s the hottest piece of content right now? Podcasts. Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. That’s not all. There’s considerable brand awareness and buying power on podcasts.

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Management Analytics Price SEO 111

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

DECEMBER 29, 2021

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both. Please visit Search Engine Land for the full article.

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Advertising Advertisers Branding 113

Zumvu

DECEMBER 30, 2021

To facilitate direct transactions between buyers and sellers, an online marketplace serves as an intermediary.

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Duct Tape Marketing

DECEMBER 29, 2021

Why You Need To Humanize Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jacqueline Lieberman. In this episode of the Duct Tape Marketing Podcast , I interview Jacqueline Lieberman. Jacqueline is the f ormer Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies.

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Branding CMO CRM Automobile 100

OnDemand CMO

DECEMBER 29, 2021

If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points, or would you tell me stories of long talks and adventures and other shared moments? Obviously, the first option is silly and you would never use it to tell someone how great your best friend is. Nonetheless, when it comes to storytelling in content marketing , sharing our brand narrative can be dulled by such presentations when it should be invigorated thro

Content Marketing 52

Content Marketing CMO Marketing Marketers 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

DECEMBER 29, 2021

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze. Please visit Search Engine Land for the full article.

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Retail Product Marketing Marketers 111

Zumvu

DECEMBER 29, 2021

Not many business owners are aware of the significant value that cybersecurity also brings to the table as a marketing tool to win the trust of everyday customers.

Marketing 52

Marketing Marketers Customer 52

Duct Tape Marketing

DECEMBER 29, 2021

Small Business Marketing Trends for 2022 written by John Jantsch read more at Duct Tape Marketing. Yep, it’s that time of year once again. Time for lots of folks like me to wax on about what we see out there on the horizon so that folks like you can perhaps be a little more prepared to respond to the coming shifts in marketing. . In a lot of ways, I think the real service posts like this perform is to put a name on things that people are already starting to feel.

Market Trends 99

Market Trends Customer Journey Marketing Marketers 99

Fractional CMO

DECEMBER 29, 2021

Email Marketing 52

Email Marketing Marketing Marketers 52

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