CMO Network

DECEMBER 5, 2023

What would happen if CMOs and marketers stopped marketing? Like the "Got Milk" campaign, could a deprivation strategy help CEOs better see marketing's value?

Marketing 117

Marketing Marketers CMO 117

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Content Marketing 142

Content Marketing Marketing Marketers 142

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. It’s wise to take a second look and ensure you’re not missing something.

Marketing Strategy 118

Marketing Strategy Marketing Marketers Market Segmentation 118

Calvyn Lee Blog

DECEMBER 6, 2023

Search engine optimization (SEO) may seem complex and intimidating at first glance. However, mastering a few core concepts can help unlock the full potential of SEO for driving targeted organic traffic, boosting conversions, and maximizing revenue for your business. This comprehensive guide breaks down the key elements of SEO into bite-sized, actionable strategies SEO for beginners.

SEO 130

SEO Customer Acquisition Analytics Management 130

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Hubspot Marketing

DECEMBER 5, 2023

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. If you're anything like me, you're probably still racking your brain trying to find the perfect gift for your loved ones this holiday season.

Price 139

Price Finance Management Place 139

Kuno Creative

DECEMBER 7, 2023

Stanley tumblers were already having a moment before they shot to even higher viral fame a few weeks ago in a dazzling example of branding strategy.

Branding 105

Branding Digital Marketing Marketing Marketers 105

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. This new capability helps marketers understand their audience better through Google Ads.

Analytics 126

Analytics Promotion Search Marketers Customer 126

CMO Network

DECEMBER 5, 2023

Musk sent a message to advertisers fleeing X that he may have also given himself the same message. Brand safety and guidelines are more important than ever.

Advertisers 98

Advertisers Advertising Branding CMO 98

Scoop.it!

DECEMBER 7, 2023

Today, businesses widely recognize the importance of content creation and marketing. In fact, it’s mainstream now. However, the shocking fact is that a whopping 70% of the content goes unseen , despite the tremendous effort put into its development. Even more of an issue is that 86% of businesses find their content marketing efforts don’t provide any value they can measure.

Whitepaper 104

Whitepaper Millennials User-Generated Content Marketing 104

Aspiration Marketing

DECEMBER 6, 2023

Web traffic is the lifeblood of online success. Among the various sources of this invaluable traffic, organic search stands out as a beacon of opportunity for modern businesses. Here to guide you through digital marketing success, this blog will shed light on organic search and why it's crucial for your business.

Digital Marketing 264

Digital Marketing Inbound Marketing Marketing Marketers 264

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Social Media Examiner

DECEMBER 5, 2023

Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Feed TikTok Launches New Feed Customization Tool TikTok has introduced a new “Customize Feed” option that lets users provide text guidance […] The post TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More appeared first on Social Media Examiner.

Customer 145

Customer Social Media Marketing Marketing Marketers 145

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Energy 144

Energy Transform Social Media Marketing Law 144

CMO Network

DECEMBER 4, 2023

An MIT study showed human subjects rated AI-generated content as better than that created by professional writers.

CMO 143

CMO 143

Aspiration Marketing

DECEMBER 5, 2023

A well-structured and user-friendly website is the cornerstone of a successful online presence. It serves as your business's virtual storefront, making the right impression on visitors and converting them into customers. HubSpot CMS Hub stands out as a robust solution that empowers companies to manage their websites effectively. Whether you're a seasoned marketer or a newcomer to website management, this how-to guide will equip you with the knowledge and tools to harness the full potential of Hu

Management 255

Management Customer Marketing Marketers 255

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Social Media Examiner

DECEMBER 6, 2023

Want to position your agency as an industry leader? Wondering how hosting a live event can help? In this article, you’ll discover how producing live events can yield results for your marketing agency. Lessons From an Agency Owner and Conference Host In the ultra-competitive world of marketing agencies, sustaining a business for more than 26 […] The post How to Improve Your Marketing Agency’s Reputation With Live Events appeared first on Social Media Examiner.

Marketing 145

Marketing Marketers 145

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Influencer Marketing 141

Influencer Marketing Branding B2C Marketing 141

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

Branding 139

Branding Energy Customer Product 139

Hubspot Marketing

DECEMBER 4, 2023

Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally , with a market size of $250 billion. By 2027, this number is expected to reach $480 billion.

User-Generated 138

User-Generated Analytics Place Product 138

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Social Media Examiner

DECEMBER 7, 2023

Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? In this article, we’ll explore how to adopt AI inside your business. Why Should Businesses Consider Taking Advantage of AI? Artificial intelligence (AI) is rapidly changing the capabilities of businesses across industries, especially […] The post Adopting AI Inside Your Business: Getting Your Team Ready for Change appeared first on Social Media Examiner.

140

140

Buffer Marketing

DECEMBER 4, 2023

If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.

Management 138

Management Social Media Marketing Analytics Product 138

CMO Network

DECEMBER 6, 2023

The generations that proudly wear the labels of tech-savvy, socially conscious, and effortlessly unconventional have, unsurprisingly, ushered in a new era of coffee.

Gen Z 136

Gen Z CMO 136

Hubspot Marketing

DECEMBER 8, 2023

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility.

SEO 137

SEO User-Generated Thought Leadership Education 137

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Millennials 134

Millennials Education Social Media Marketing Management 134

Marketing Insider Group

DECEMBER 4, 2023

Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.

User-Generated 132

User-Generated CMO SEO Product 132

Buffer Marketing

DECEMBER 5, 2023

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

eBook 131

eBook Influencer Marketing Whitepaper Promotion 131

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.

Email Marketing 130

Email Marketing B2C User-Generated Education 130

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Product

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

Health 132

Health Law Education Branding 132

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. When experts share valuable insights, compelling viewpoints and answer the most burning questions of their target audiences, they connect with others in their industry in new and meaningful ways.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Calvyn Lee Blog

DECEMBER 7, 2023

Google has just announced the launch of Gemini, their newest artificial intelligence (AI) model that represents a major advancement in multimodal capabilities. Google Gemini is the next evolution of Google large language models, able to understand and generate information across text, images, audio, video, and more. The Power of a Multimodal Foundation Model Unlike most AI models focused solely on text, Gemini is designed from the ground up to seamlessly combine multiple modalities.

User-Generated 130

User-Generated Communications Product Customer 130

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Exper

Customer 129

Customer Gen Z User-Generated Analytics 129

Advertisement

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta