Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their ad platforms to support audience targeting and measurement after third-party cookies go away.

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Hootsuite

JANUARY 18, 2024

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou

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Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company.

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Orbit Media Studios

JANUARY 16, 2024

By Andy Crestodina It’s a website. You can put anything there. But should you? People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It’s common to see websites that distract, confuse or worse. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Social Media Examiner

JANUARY 18, 2024

Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? In this article, we’ll explore a social content strategy. Why is a Social Content Strategy so Important? In today's crowded online marketplace, simply having a social media presence is no guarantee of business success. While creators often […] The post Social Content Strategy: How to Build a Loyal and Profitable Audience appeared first on Social Media Examiner.

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Martech

JANUARY 17, 2024

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.

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Content Marketing Institute

JANUARY 18, 2024

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.

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Hubspot Marketing

JANUARY 16, 2024

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver. But it’s not meant to be a detox. Instead, the creators say the goal is to reframe your relationship with alcohol as “a conscious choice, not a default.

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Practical eCommerce - Marketing

JANUARY 15, 2024

Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results. The post Reddit Is a Marketing Goldmine appeared first on Practical Ecommerce.

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Aspiration Marketing

JANUARY 15, 2024

Review web accessibility facts, risks, and the benefits it provides to businesses and users. Learn why and how to implement web accessibility effectively.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

SMEI

JANUARY 13, 2024

Willis Turner, President & CEO of SMEI This video was produced using an AI Avatar of Willis Turner and text to voice. “As a community, we can come together and learn to adopt AI tools to be better contributors as sales and marketing professionals. I hope you’ll join us on this exciting journey today!” -Willis Turner, President & CEO, SMEI Learn More About Sales & Marketing AI Vanguards!

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OnPassive Marketing

JANUARY 19, 2024

The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digit

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Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. But let’s rethink that. Crafting a resonant narrative is just as crucial in a boardroom as in a book. The art of storytelling can be the key to unlocking meaningful connections with your business audience. Think about it — a well-told story can captivate, engage and leave a lasting impression, even on the most analytical minds.

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Aspiration Marketing

JANUARY 17, 2024

Are you tired of chasing cold leads down dead-end alleys? Are appointment-setting services only getting you unqualified leads? Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement

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Search Engine Land

JANUARY 15, 2024

Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot , the new name for the new Bing Chat experience , now has a paid version that costs $20 per month per user. This brings “a new premium subscription for individuals that provides a higher tier of service for AI capabilities, brings Copilot AI capabilities to Microsoft 365 Personal and Family subscribers, and new capabilities, such as the ability to create Copilot GPTs,” Microso

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Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.

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Aspiration Marketing

JANUARY 18, 2024

Are you feeling swamped by marketing tasks? Email blasts, lead nurturing, data analysis – it can get overwhelming. Fortunately, marketing automation platforms like HubSpot and Marketo can streamline your efforts and boost results. But which platform best suits your business needs?

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer Marketing

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring man

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Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

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Martech

JANUARY 17, 2024

Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how they simplify, standardize and collaborate to deliver better work more efficiently. Spoiler alert: It turns out that it’s some of our old familiar marketing operations friends — alignment, communication, governance, automation and the right partnerships. 1.

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Aspiration Marketing

JANUARY 16, 2024

Launching a new product or service is an exhilarating journey, but not without complexities. Navigating the competitive landscape and reaching your ideal customers requires a strategic roadmap – a go-to-market (GTM) strategy. This isn't just about flashy marketing tactics; it's about laying the foundation for sustainable growth. By understanding your target audience, defining your unique value proposition, and selecting the right marketing channels, you can build a GTM that propels your brand fo

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Buffer Marketing

JANUARY 16, 2024

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.

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Social Media Examiner

JANUARY 16, 2024

Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Shorts YouTube Shorts Layouts Templates YouTube has introduced new features to make it easier for creators to convert their long-form videos […] The post YouTube Updates: Shorts, Podcast Migration, Shopping, and More appeared first on Social Media Examiner.

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Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong.

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SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? A GPT, or Generative Pre-trained Transformer, is a type of artificial intelligence model designed for understanding and generating human-like text. GPT models, like ChatGPT, are trained on a wide range of internet text. They learn patterns and information from this training, which enables them to perform a variety of language-related tasks.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again and again—and to focus our marketing efforts on fostering that hyper-loyalty.

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Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor to my son who is a graduate student in Italy. The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. The point of view the professor expressed seemed similar to the current state of AI content generators.

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Social Media Examiner

JANUARY 17, 2024

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? In this article, you’ll discover how one agency owner incorporated a strong personal brand and grew their marketing agency. Leveraging Personal Branding to Grow Your Marketing Agency Goldie Chan didn’t set out to become an […] The post The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding appeared first on Social Media Examiner.

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Content Marketing Institute

JANUARY 17, 2024

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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