Social Media Examiner

JUNE 5, 2023

Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results? In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns. #1: Be a Strategic Marketer on Facebook, Not a Creator Newsflash: being a creator is only sustainable as […] The post 6 Advanced Social Media Marketing Tips appeared first on Social Media Examiner.

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Hubspot Marketing

JUNE 5, 2023

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI.

Marketers 136

Marketers Marketing Customer Branding 136

Search Engine Land

JUNE 5, 2023

Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and predicting profitability for the platform, the situation remains uncertain.

Advertisers 96

Advertisers Advertising Promotion Communications 96

Aspiration Marketing

JUNE 7, 2023

While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces. Why AI-generated content in copy/paste format cannot deliver this experience anytime soon.

Marketing Strategy 208

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

JUNE 6, 2023

Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.

Price 137

Price eCommerce Marketers Marketing 137

AWeber

JUNE 6, 2023

What if you could do twice the work in half the time? It’s not always the best-case scenario. Case in point: artificial intelligence. AI is starting to get so spooky-good, 38% of employees expect their job will be automated by the end of this year. But that doesn’t mean AI has to be something to fear. In many cases, AI simply means letting technology handle some of your workload.

Thought Leadership 99

Thought Leadership Marketers Marketing SEO 99

Martech

JUNE 6, 2023

In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.

Transform 119

Transform Analytics Product Communications 119

CMO Network

JUNE 6, 2023

Biosocial identity offers a fresh lens to understanding the complexities of consumer behavior that shifts the needle to KickGlass Marketing for good and growth.

Marketers 98

Marketers Marketing CMO 98

Kevin Indig

JUNE 5, 2023

Set yourself up for success in the new AI-powered Search world. Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. In a world where everyone can create the same content, brands need to increase their web footprint. But building credible links that get clicks is tough without a partner. dofollow.io builds relevant, authoritative and organic links throughout the web - with many public case studies to prove it!

Copywriting 78

Copywriting User-Generated Advertisers Advertising 78

Marketing Insider Group

JUNE 5, 2023

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. But that’s not all. Did you know that AI is taking over the internet?

SEO 143

SEO User-Generated Education Communications 143

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Search Engine Land

JUNE 5, 2023

Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Extensions can be a huge time saver in SEO. But many still don’t focus on building them. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always need to invest your time learning difficult skills or spending money on an expensive developer to build a new complex tool.

SEO 140

SEO Digital Marketing Search Marketers Content Marketing 140

Hubspot Marketing

JUNE 8, 2023

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand.

Customer Journey 139

Customer Journey Analytics Customer Customer loyalty 139

Aspiration Marketing

JUNE 8, 2023

An exceptional webinar landing page can make all the difference in generating leads and filling up those virtual seats. A well-crafted landing page can be the difference between a packed room and an awkward one-on-one conversation. So, what makes a landing page effective? It's all about the right balance of design, messaging, and an irresistible offer.

Marketing 130

Marketing Marketers 130

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. In fact, it’s gotten more complicated in some respects.

SEO 135

SEO Energy User-Generated Analytics 135

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

JUNE 8, 2023

We all dread dealing with customer service. From long hold times to unanswered emails, it can create an unpleasant experience. Traditionally, customers call a toll-free support number or send an email to the help desk. Now there’s a third option: social media. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities.

Customer 128

Customer Branding CRM Management 128

Hubspot Marketing

JUNE 5, 2023

Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence. While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone can learn and adopt.

Real Estate 138

Real Estate Customer Food Customer loyalty 138

Aspiration Marketing

JUNE 6, 2023

Are you tired of staring at your website's analytics, hoping for a miracle that will turn your data into dollars? Well, fret no more! In the ever-competitive digital landscape, Search Engine Optimization (SEO) is key to unlocking the treasure trove of organic traffic and revenue growth. With these tips, you can transform your website into a revenue-generating machine!

Transform 130

Transform SEO Analytics 130

Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative email subject lines and ad copy. Not exactly Mad Men , is it? So: What if you could just… not? Not write that landing page.

Marketers 126

Marketers Marketing Entertainment Transform 126

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business.

Branding 126

Branding Health Customer loyalty User-Generated 126

Hubspot Marketing

JUNE 5, 2023

AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

Marketing Plan 137

Marketing Plan SEO Management Product 137

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.

Video Marketing 125

Video Marketing Marketers Marketing Entertainment 125

Content Marketing Institute

JUNE 8, 2023

Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.

Content Marketing 125

Content Marketing Marketing Marketers 125

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Buffer Marketing

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. The customers who I most wanted to serve—small business owners and solopreneurs, particularly in historically underserved communities—could rarely afford my services. I’d hop on a free consultation call with prospect after prospect who was so excited about how I could help them grow—but when it came to talk

Price 124

Price Digital Marketing Promotion Customer 124

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition.

Customer 136

Customer CRM Direct Mail User-Generated 136

Martech

JUNE 5, 2023

Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business.

Marketers 123

Marketers Marketing Communications Management 123

Content Marketing Institute

JUNE 9, 2023

New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Buffer Marketing

JUNE 9, 2023

We’re in a very fortunate position at Buffer where we always have an amazing group of people who apply when we post job openings. As a result, we have to make some pretty difficult decisions. Recently at Buffer, we’ve hired for several positions and had hundreds of applications for each: For Staff Product Manager, 657 people applied For Senior Engineering Manager, 564 people applied For Marketing UX Designer, 516 people applied Based on these results and past experience, we thought

Social Media Marketing 119

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Hubspot Marketing

JUNE 6, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle. In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and chronicling her experiences as a student at the University of Miami.

Email Marketing 133

Email Marketing Advertisers Advertising Branding 133

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.

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Customer Customer Journey CRM Communications 121

Search Engine Journal

JUNE 4, 2023

Learn more about the history of ChatGPT, from OpenAI's earliest paper on generative models to reaching 100 million users, 1.6 billion visits, and 200 plugins. The post History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots appeared first on Search Engine Journal.

User-Generated 115

User-Generated 115

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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