Neil Patel

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a sort of “map” to help you better understand who your customers are and what they want.

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Content Marketing Institute

NOVEMBER 4, 2020

You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content. Continue reading → The post 5 Underused Ways to Get Better Content Ideas appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145

Hootsuite

NOVEMBER 3, 2020

This blog post may be titled “What is social commerce?,” but maybe it should actually be called “Do you want to make some money?”. Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years. If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji.

Branding 145

Branding Gen Z Shoppers Price 145

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Neil Patel

NOVEMBER 4, 2020

We’re expected to perform so many tasks daily, from organizing our content buckets to ensuring a website’s usability to link building to much, much more. It’s a lot — but there is good news. There are a variety of Google Chrome extensions that can make these tasks a lot easier. Google Chrome has gobbled up a substantial market share. As per Stats Counter , Google Chrome has more than 66% of the total market share.

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Content Marketing Institute

NOVEMBER 3, 2020

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.

Content Marketing 145

Content Marketing User-Generated Marketers Marketing 145

Neil Patel

NOVEMBER 3, 2020

While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, I’ll explain what Core Web Vitals are and help you figure out how it could impact your rankings.

Transform 145

Transform SEO Product 145

Content Marketing Institute

NOVEMBER 5, 2020

Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success. Continue reading → The post How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples] appeared first on Content Marketing Institute.

Marketers 145

Marketers Marketing Content Marketing 145

Hubspot Marketing

NOVEMBER 4, 2020

Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the race was close.

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Marketing Mix User-Generated Entertainment Marketers 145

Neil Patel

NOVEMBER 5, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Web hosting comes in all different shapes and sizes. As a whole, these plans can be segmented into four main categories—shared, VPS, cloud, and dedicated. Shared hosting is essentially the entry-level web hosting category. It’s ideal for new websites and smaller websites that don’t have a ton of traffic just yet.

Price 145

Price Management Promotion Advertisers 145

Content Marketing Institute

NOVEMBER 2, 2020

Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead. Continue reading → The post Why You Should Avoid the Broetry Writing Trend appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Hootsuite

NOVEMBER 5, 2020

Hacked celebrity camera rolls. State-based cyberespionage. And everything in between. Data security has a huge range of applications. And it’s a major concern for everyone who uses or supplies cloud-based services. When government data is involved, those concerns can reach the level of national security. That’s why the U.S. government requires all cloud services used by federal agencies to meet a meticulous set of security standards known as FedRAMP.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Rock Content

NOVEMBER 4, 2020

If you have already done any activity such as creating a blog or website using WordPress, and needed to make any changes to a plugin or theme that it uses, probably, after doing the tests, the changes have not appeared in the browser. However, before looking for errors in the code, the first recommendation is to always clear the browser cache. Although the browser cache is an extremely important feature to offer more speed for loading pages on the internet, it must be cleaned with some frequency

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Customer 110

Neil Patel

NOVEMBER 4, 2020

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job.

CRM 145

CRM Health Management Product 145

Content Marketing Institute

NOVEMBER 6, 2020

Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business. Continue reading → The post 3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap] appeared first on Content Marketing Institute.

SEO 111

SEO Content Marketing Marketing Marketers 111

Sprout Social

NOVEMBER 6, 2020

Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands.

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Management Social Media Marketing Branding Place 109

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Diggity Marketing

NOVEMBER 2, 2020

In reply to Ariel. Is this case study can be use as date nov 2020? Is there any significant changes.

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Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. But there’s a question lingering: How do you choose the right free WordPress theme when there are so many out there? Trust me; it’s not as easy as you think. When I started blogging , one of the crazy activities that killed my productivity was checking out new personal blog themes.

Content Marketing 142

Content Marketing Marketers Marketing Food 142

Duct Tape Marketing

NOVEMBER 3, 2020

How to Improve Your Personal Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rory Vaden. In this episode of the Duct Tape Marketing Podcast , I interview Rory Vaden , a New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time.

Branding 98

Branding Marketing Marketers 98

Litmus

NOVEMBER 6, 2020

Finding the time and effort to train your team on a new process is challenging. Discover how we’ve made Litmus a part of our process and get actionable strategies to take back to your team so they can be up and running in no time. In this Litmus Learning session, we talked through how to get your team involved at various points in the process using a variety of tools and strategies.

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User-Generated Management Customer 88

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Rock Content

NOVEMBER 6, 2020

To access a website , we usually type its address on a browser. It’s so common that almost nobody realizes that, by doing this, they are using a translation of the server’s actual electronic address. And when it comes to this translation process, any change made in the server may affect it, causing troubles to access the website. Then, when this happens, one effective way to correct the issue is by cleaning your DNS log.

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Digital Marketing SEO Marketing Strategy Content Marketing 85

Neil Patel

NOVEMBER 4, 2020

Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found?

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Shoppers Transform Marketers Marketing 139

Moz

NOVEMBER 3, 2020

Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes.

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Health SEO Communications Product 84

Duct Tape Marketing

NOVEMBER 6, 2020

Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people.

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Customer Marketing Marketers 76

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Pam Didner

NOVEMBER 5, 2020

Facebook. Twitter. LinkedIn. In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Content plays a vital role in selling complex technology.

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Whitepaper Customer Journey Education Marketers 75

Neil Patel

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly.

Marketers 124

Marketers Marketing Price Copywriting 124

Rock Content

NOVEMBER 5, 2020

Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. But what does CLM mean, and what does it have to do with Digital Marketing ? The customer lifecycle process consists of managing the segments of the customer journey in stages — from onboarding to renewal.

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Management Customer Customer Journey Key Performance Indicator 72

Moz

NOVEMBER 2, 2020

Posted by MiriamEllis. Image credit: Elvert Barnes. “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communiti

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Shoppers Education Food Health 71

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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