Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. .
Hootsuite
FEBRUARY 5, 2020
As the first year of a new decade, 2020 is sure to be a big year for Facebook trends. With the U.S. election in full swing, Facebook will continue to face public scrutiny when it comes to political ads. There will be more face offs with regulators when it comes to data privacy, too. But Facebook has its own plans to shake things up as well. This year the platform plans to launch a fifth redesign of the platform, FB5.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
FEBRUARY 5, 2020
Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook.
Neil Patel
FEBRUARY 4, 2020
If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Adobe Experience Cloud Blog
FEBRUARY 5, 2020
If the rise of the content marketing industry in the last decade has shown us anything, it’s that the right content, in the right consumer’s hands, can significantly impact a business’s bottom line. . Of course, content can create cash flow in a number of ways, but one valuable application is by boosting organic search traffic. . So how can a brand boost its organic rankings?
Hootsuite
FEBRUARY 5, 2020
Social media is a competitive space. 90% of brands are now using it to build awareness. So how can you stay ahead of the competition and win? Start with a social media competitive analysis. Learn how you stack up against others in your industry, and discover new opportunities and potential threats. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 6, 2020
For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. You’ve planned out the trip in a way that makes the most sense for your goals. Unfortunately, when social media platforms change their features, algorithms or other standards, it’s like your route changed right in the middle of your journey
Adobe Experience Cloud Blog
FEBRUARY 3, 2020
“Alone we can do so little, together we can do so much.” – Helen Keller. Marketing is a dynamic, continuously evolving process that has changed dramatically over the past years. It is easy to fall behind when so many trends and solutions emerge frequently on a regular basis. How does one keep current with the latest updates in marketing and continue growing professionally?
Hootsuite
FEBRUARY 4, 2020
Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. But that’s a little easier said than done. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population).
Content Marketing Institute
FEBRUARY 6, 2020
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading → The post 4 Content Marketing Goals That Really Matter to the Business appeared first on Content Marketing Institute.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sprout Social
FEBRUARY 4, 2020
When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others.
Adobe Experience Cloud Blog
FEBRUARY 4, 2020
Customer expectations are evolving every day. When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. Doing nothing might soon leave you scrambling to keep up with the competition. The digital landscape is innovating at an incredible rate. In fact, IDC forecasts that by 2025, on average, the connected person will engage with their connected device once every 18 seconds.
Marketing Insider Group
FEBRUARY 4, 2020
Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud.
Content Marketing Institute
FEBRUARY 5, 2020
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] appeared first on Content Marketing Institute.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged.
Litmus
FEBRUARY 3, 2020
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support.
Marketing Insider Group
FEBRUARY 3, 2020
If you’re the founder of a new company, you need to make every dollar count during your first few years. Yet you know you need a solid website to attract all the right customers. You can’t afford to hire a single copywriter, let alone an entire content team. So, maybe you’ve wondered about outsourcing content creation to an agency like ours. Some of the questions we hear from our startup clients: How do you outsource content creation?
Content Marketing Institute
FEBRUARY 7, 2020
This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline. Continue reading → The post Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Journal
FEBRUARY 6, 2020
Want your Facebook ads, websites, logos, and creative assets to look like a trained professional made them. Read these tips. The post 7 Graphic Design Tips for Non-Designers via @KristiKellogg appeared first on Search Engine Journal.
Litmus
FEBRUARY 6, 2020
You pull out your credit card, hit submit, and then the waiting starts. Admit it: Amazon Prime has spoiled you, and you have to remind yourself that shipment tracking isn’t available instantaneously. The availability of fast shipping and hyper-detailed order tracking has made us all a bit, well, impatient. Most companies don’t have the scale or infrastructure for next-day delivery, so customers are going to have to wait.
Marketing Insider Group
FEBRUARY 5, 2020
Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. As former Navy SEAL and Forbes business leadership consultant Brent Gleeson points out, there is indeed a vital thread that runs through all decision-making, both in the boardroom and on the battlefield.
Content Marketing Institute
FEBRUARY 4, 2020
Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading → The post Don’t Forget These 7 Tips to Get More Search Traffic appeared first on Content Marketing Institute.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Duct Tape Marketing
FEBRUARY 4, 2020
5 Must-Have Elements of Every Small Business Landing Page written by John Jantsch read more at Duct Tape Marketing. Landing pages are a must for your website. Whether you create an online product ad, have an event coming up, want to tell people about your latest book, or otherwise have a special offer to promote, landing pages need to be part of your marketing.
Bannerflow
FEBRUARY 6, 2020
To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. Indeed, with the right people, right team structure, and right technology it’s simple to produce remarkable campaigns in-house that convert. In this article we interview Acquisition Manager, Evelina Jensen, and Designer, Emilie Norman, of nordic internet bank, Bluestep Bank about how they innovate.
Moz
FEBRUARY 4, 2020
Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyo
Search Engine Journal
FEBRUARY 5, 2020
Here's what the most viral Reddit images have in common and key insights to optimize your image-based marketing. The post What the Most Viral Reddit Images Can Teach Marketers via @kristintynski appeared first on Search Engine Journal.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
FEBRUARY 3, 2020
Learning to Become a Leader in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Hawk. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with speaker, author, podcaster, and leadership expert Ryan Hawk. Hawk’s background is in athletics; he played college football and went on to play arena football professionally before transitioning into the world of sales.
Traackr
FEBRUARY 3, 2020
With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.
Moz
FEBRUARY 6, 2020
Posted by Cyrus-Shepard A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab!
illumin
FEBRUARY 4, 2020
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Super Bowl 2020 Post-Game appeared first on AcuityAds Inc.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Expert insights. Personalized for you.
174 
Let's personalize your content