Hubspot Marketing
JULY 31, 2019
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. In recent years, there’s been a rapid influx of content … met with dwindling demand.
Adobe Experience Cloud Blog
JULY 31, 2019
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.
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Hootsuite
AUGUST 1, 2019
Everyone wants to know how to make money on Instagram. We’re all on it all day anyways—usually spending money instead of earning it. In the past few years, Instagram’s endless feed of gorgeous photos has evolved into something between a glossy magazine, your best friend’s taste, and a boutique shop. With over a billion monthly users , 71% of whom are under 35, Instagram is the platform of aspiration, inspiration—and now, in-app checkout.
Neil Patel
JULY 30, 2019
I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
JULY 30, 2019
At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing. Continue reading → The post 30 Ways to Waste Your Content Marketing Time appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
JULY 30, 2019
Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JULY 29, 2019
Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales […]. The post Building Brand Trust in B2B vs.
Sprout Social
JULY 30, 2019
From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What should you be tracking? Is it even important for your business? In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.
Content Marketing Institute
JULY 29, 2019
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This succinct guide will help. Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
JULY 30, 2019
Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
JULY 30, 2019
There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments […].
Sprout Social
AUGUST 1, 2019
Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to maintain a brand’s image, which directly affects sales.
Content Marketing Institute
JULY 31, 2019
Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process. Continue reading → The post How to Survive Content by Committee appeared first on Content Marketing Institute.
Traackr
JULY 30, 2019
Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
JULY 29, 2019
Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].
Sprout Social
AUGUST 1, 2019
Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming.
Content Marketing Institute
AUGUST 1, 2019
People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it. Continue reading → The post This Content Marketing Riddle is No Joke appeared first on Content Marketing Institute.
Duct Tape Marketing
JULY 30, 2019
Why Reviews Matter to Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Aaron Weiche. Podcast Transcript. My guest on today’s episode of the Duct Tape Marketing Podcast is Aaron Weiche, CEO of GatherUp. GatherUp is a platform that helps businesses capture customer feedback, testimonials and reviews.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
AUGUST 1, 2019
As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones […]. The post Agile Marketing Teams Should be Organized Around the Customer appeared first on Marketing Insider Group.
Sprout Social
JULY 31, 2019
Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights
Content Marketing Institute
AUGUST 2, 2019
Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content. Continue reading → The post The Weekly Wrap: For Unskippable Content, Focus on Quality Things appeared first on Content Marketing Institute.
Duct Tape Marketing
JULY 30, 2019
How to Put Together An Effective Remarketing Strategy written by John Jantsch read more at Duct Tape Marketing. Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
JULY 31, 2019
There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […].
illumin
JULY 30, 2019
Last week, GEICO, Gatorade and ezCater enter as newbies to the Top 10 MVVA! Take a look at some of the top ads below: GEICO. The highest new campaign on this week’s chart goes to GEICO in the third spot. This spot features a bowler who definitely knows how to strike a pose, while both bowling and…salsa dancing – all while also letting viewers know about the win-win of switching to GEICO!
Moz
JULY 29, 2019
Posted by LaurelTaylor Whether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of others, even asking yourself: “why would they do that?”. It’s easy to walk into a project thinking of it as a simple matter of “they brought me in to fix a problem.
Duct Tape Marketing
JULY 30, 2019
Transcript of Why Reviews Matter to Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Today’s episode is brought to you by Break Through The Noise , the new book by Tim Staples, Co-Founder and CEO of Shareability. In his book Tim reveals his secret sauce for how to capture the attention of millions of people online, without spending millions of dollars.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Bannerflow
AUGUST 2, 2019
Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. In fact, The Drum recently reported that “73% of UK consumers had seen the same ads ‘over and over again’ And as a result, just 11% said they ‘enjoyed’ advertising.” Does this mean that online advertising is no longer effective?
Adobe Experience Cloud Blog
JULY 31, 2019
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.
Moz
AUGUST 1, 2019
Posted by PaulShapiro Maybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not sure of your technical expertise, and there's so much to learn that it's hard to know where to start. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the
Duct Tape Marketing
AUGUST 1, 2019
5 Ways to Get More SEO Bang for Your Buck written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck. Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just show up anywhere, but rank competitively so that they get noticed by new audiences.
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