Hubspot Marketing
JULY 31, 2019
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. In recent years, there’s been a rapid influx of content … met with dwindling demand.
Adobe Experience Cloud Blog
JULY 31, 2019
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
AUGUST 1, 2019
Everyone wants to know how to make money on Instagram. We’re all on it all day anyways—usually spending money instead of earning it. In the past few years, Instagram’s endless feed of gorgeous photos has evolved into something between a glossy magazine, your best friend’s taste, and a boutique shop. With over a billion monthly users , 71% of whom are under 35, Instagram is the platform of aspiration, inspiration—and now, in-app checkout.
Sprout Social
AUGUST 1, 2019
Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to maintain a brand’s image, which directly affects sales.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Neil Patel
JULY 30, 2019
I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
Adobe Experience Cloud Blog
JULY 30, 2019
Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JULY 30, 2019
From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What should you be tracking? Is it even important for your business? In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.
Hootsuite
JULY 29, 2019
A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Yet 63% of Americans say their employer has no social media policy. A social media policy isn’t just a set of rules.
Marketing Insider Group
JULY 29, 2019
Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales […]. The post Building Brand Trust in B2B vs.
Content Marketing Institute
JULY 29, 2019
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This succinct guide will help. Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
JULY 31, 2019
Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights
Adobe Experience Cloud Blog
JULY 30, 2019
Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E”
Marketing Insider Group
JULY 30, 2019
There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments […].
Content Marketing Institute
JULY 31, 2019
Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process. Continue reading → The post How to Survive Content by Committee appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
AUGUST 1, 2019
Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming.
Traackr
JULY 30, 2019
Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.
Marketing Insider Group
JULY 29, 2019
Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].
Content Marketing Institute
AUGUST 1, 2019
People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it. Continue reading → The post This Content Marketing Riddle is No Joke appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Duct Tape Marketing
JULY 30, 2019
How to Put Together An Effective Remarketing Strategy written by John Jantsch read more at Duct Tape Marketing. Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again.
illumin
JULY 30, 2019
Last week, GEICO, Gatorade and ezCater enter as newbies to the Top 10 MVVA! Take a look at some of the top ads below: GEICO. The highest new campaign on this week’s chart goes to GEICO in the third spot. This spot features a bowler who definitely knows how to strike a pose, while both bowling and…salsa dancing – all while also letting viewers know about the win-win of switching to GEICO!
Marketing Insider Group
AUGUST 1, 2019
As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones […]. The post Agile Marketing Teams Should be Organized Around the Customer appeared first on Marketing Insider Group.
Content Marketing Institute
AUGUST 2, 2019
Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content. Continue reading → The post The Weekly Wrap: For Unskippable Content, Focus on Quality Things appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Duct Tape Marketing
JULY 30, 2019
Why Reviews Matter to Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Aaron Weiche. Podcast Transcript. My guest on today’s episode of the Duct Tape Marketing Podcast is Aaron Weiche, CEO of GatherUp. GatherUp is a platform that helps businesses capture customer feedback, testimonials and reviews.
Moz
JULY 29, 2019
Posted by LaurelTaylor Whether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of others, even asking yourself: “why would they do that?”. It’s easy to walk into a project thinking of it as a simple matter of “they brought me in to fix a problem.
Marketing Insider Group
JULY 31, 2019
There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […].
Bannerflow
AUGUST 2, 2019
Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. In fact, The Drum recently reported that “73% of UK consumers had seen the same ads ‘over and over again’ And as a result, just 11% said they ‘enjoyed’ advertising.” Does this mean that online advertising is no longer effective?
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Duct Tape Marketing
JULY 30, 2019
Transcript of Why Reviews Matter to Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Today’s episode is brought to you by Break Through The Noise , the new book by Tim Staples, Co-Founder and CEO of Shareability. In his book Tim reveals his secret sauce for how to capture the attention of millions of people online, without spending millions of dollars.
Moz
AUGUST 1, 2019
Posted by PaulShapiro Maybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not sure of your technical expertise, and there's so much to learn that it's hard to know where to start. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the
Adobe Experience Cloud Blog
JULY 31, 2019
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.
Litmus
JULY 30, 2019
It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. There are great tools out there that help you get to the bottom of issues when they happen.
Advertisement
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Expert insights. Personalized for you.
145 
Let's personalize your content