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If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Not every WordPress theme is set up to house your artwork — you’ll need a video theme that will create the experience you want your visitors to have the moment they enter your website. With the variety of WordPress video themes available, finding just one to use on your website may feel time-consuming and tedious.
No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital capabilities are becoming faster every day.
This post was co-written by Shopify’s Casandra Campbell. Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%. These aren’t made-up numbers. These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels.
Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. We’re still in the very early stages of using AI in marketing but even so, there are some […]. The post 6 Examples of AI Marketing appeared first on Marketing Insider Group.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There are plenty of things that make each one of us unique. For instance, here are a few quirks of mine -- I put my phone on airplane mode every night around 9 p.m. to avoid distractions, even though plenty of my friends have pointed out that the silence button works too. I can't sit still for long periods of time, so I regularly do laps around the office.
Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. It’s not a simple answer, and that’s likely what has led to the confusion.
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.
If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. You need to invest in research methods that will put you ahead of the pack. Here are seven methods that will help you do just that. 1. Peer-reviewed literature. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals.
With only six seconds to grab a recruiter’s attention , conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just waste precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading.
It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you open your mouth like it’s the gate to Disneyland, and seconds before you jump on the gravy train, your Aunt Martha asks the question you feared from across the table: “So honey, what exactly do you do at work all day?”.
Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert roundup on the most effective content marketing practices to help you identify potential customers and nurture your relationships with them.
As a recruiter, your job isn’t just limited to finding qualified candidates to fill your company’s new roles. You also have to promote these roles and convince the best applicants to join your company. In other words, you’re not just a recruiter -- you’re also a marketer and a sales person. As a marketer of your employer’s mission and culture, you need to think like a content strategist, especially during the digital age.
“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night. She meant, perhaps, that she should chronicle her trials and tribulations with an autobiographical work—as British country veterinarian James Herriot (of All Creatures Great and Small) did with great success. As someone who specializes in marketing, I’d […].
It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience. But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy?
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?
Heads-up, email geeks! The Gmail Promotions tab has gotten a major update that you shouldn’t miss. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals. . The new Gmail Promotions tab. strengthens the future of personal. email: amplifying the most valuable. parts of the best B2C email.
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […].
Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign. This is the challenge for marketers – how to capture the attention of the right audience at the right time and be so compelling that viewers stop and take notice.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Welcome to the clickbait debate. Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content.
Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients becomes longer and more complex, and you need a better way to manage thes
By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day. And for the five-day period from Thanksgiving through Cyber Monday, the retail giant […].
When designing a social media strategy for a global brand, there are many things to take into consideration. Should you start a new profile for every country and build your presence up from scratch? Or would it be easier to manage a global account? This guide is divided into two parts: Planning : Think about your brand and the strategy you want to take.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. While we’ve talked about the three mega-trends we saw come out of the conferences, we wanted to dig a little deeper into some of the talks themselves. Litmus Live featured over 50 different talks from some of the brightest minds in the email industry.
Weekend Favs December 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]. The post Do You Need an Agile Marketing Certification?
‘Tis the season to focus, put all your 2019 planning into motion and get all your ducks in a row before the holiday interruptions. In December’s #SproutChat,we’ll be talking about two important topics: how to stay nimble in today’s digital paradigm and ways to make the most of the season’s social buzz. Interested in either chat?
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. That’s no surprise because it’s one of the most powerful opportunities for email marketers to iterate and improve their campaigns.
Managing an Expanding Business, With Your Mission Guiding the Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt Scanlon. Podcast Transcript. This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym.
We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can […].
Posted by Jeff_Baker Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up. A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in anoth
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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