Marketing Insider Group
JULY 21, 2020
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.
Rock Content
JULY 22, 2020
Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Conducting marketing initiatives on Internet platforms requires technical knowledge and versatility to analyze and optimize the performance of several different advertising campaigns simultaneously.
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Sprout Social
JULY 23, 2020
“Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.
Unbounce
JULY 22, 2020
Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hootsuite
JULY 22, 2020
If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. It’s one of the first places your customers look when they need to find your opening hours, location, busy times, and latest news.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JULY 22, 2020
A version of this article was previously published on LinkedIn. For most, enjoying and using social media is a relatively hassle-free experience. Many of us log onto our favorite platforms multiple times a day, and it’s sometimes the first thing we check in the morning and the last that we see at night. But all of our experiences aren’t the same.
Content Marketing Institute
JULY 20, 2020
Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading → The post How to Create a Not-Awkward Personalization Strategy appeared first on Content Marketing Institute.
Hootsuite
JULY 21, 2020
Social video metrics track the success of your video content. It’s especially crucial when you consider that videos tend to get more engagement than just posting photos or text on your feed. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. It can get kind of confusing, and that’s why we want to help break it down for you.
Marketing Insider Group
JULY 20, 2020
If you’ve been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.” In fact, I’ve watched and re-watched this show with each of my 4 kids. And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sprout Social
JULY 21, 2020
It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported.
Content Marketing Institute
JULY 23, 2020
Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading → The post Make a Mission Statement for Better Content Marketing appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
JULY 24, 2020
“The times they are a-changin’ ” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for the new normal that is quietly emerging.
Search Engine Journal
JULY 22, 2020
Removing old content can do wonders for your SEO. Learn how to weed out outdated content in this guide to content pruning. The post Why & How Content Pruning Helps Your SEO via @Manish_Analyst appeared first on Search Engine Journal.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Sprout Social
JULY 20, 2020
Trying to wrap your head around YouTube SEO? We get it. Getting your channel off the ground is a struggle. The good news is that your audience is out there. Recent YouTube statistics tell us that more and more viewers are discovering content via search. Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach.
Content Marketing Institute
JULY 22, 2020
If people aren’t destined to become buyers, why should you care about them consuming your content? Because the audience journey can be one of the most valuable assets you manage. Now, learn the three laws of audience motion. Continue reading → The post To Gate or Not to Gate? Is That Really the Question? appeared first on Content Marketing Institute.
Rock Content
JULY 22, 2020
Being able to stand out in digital channels is not such an easy task. With so much competition, it is necessary to create different formats that attract the attention of users. One of these alternatives is to bet on the live experience , creating a feeling of exclusivity. And this strategy can be even more efficient when one of the live video types is used.
Pam Didner
JULY 21, 2020
Facebook. Twitter. LinkedIn. Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
JULY 23, 2020
Social media and healthcare go hand in hand these days. More and more of the public are taking to social media for healthcare news and resources. Meanwhile, the idea of following doctors on Facebook is totally normal. And with the latest boom of the healthcare industry and the need for up-to-date news, it’s no surprise that healthcare accounts represent some of the most followed and engaged-with today.
Content Marketing Institute
JULY 21, 2020
Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading → The post Pick a Point of View That Boosts B2B Conversions appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 21, 2020
If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side as they explore new facets of the methodology with their teams.
Rock Content
JULY 24, 2020
Making sure your audience can easily understand your content is critical in any business. That is why working with an education infographic can be highly beneficial in an environment where even the most complex information needs to be grasped by people. You can use an infographic to display all sorts of information. No matter what kind of data you have, you can use your creativity to include them in scenes, use shapes to show proportion and even add animation to it.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Diggity Marketing
JULY 22, 2020
Hey Matt, I think I just landed where I am supposed to be! Your work is packed with some tricks that I had been giving a cold shoulder. Keep it up.
Content Marketing Institute
JULY 24, 2020
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. Continue reading → The post Not All Audiences Are Good Audiences [The Weekly Wrap] appeared first on Content Marketing Institute.
Marketing Insider Group
JULY 21, 2020
Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here.
Duct Tape Marketing
JULY 23, 2020
How to Be Ready for What’s Next written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chuck Swoboda. In this episode of the Duct Tape Marketing Podcast , I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University. He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on solving old problems in completely
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Diggity Marketing
JULY 22, 2020
Hello, most of all my website has been penalised with DMCA and also the last google algorithm update. Do you think that using this technique I can still get my first positions? Most of my Domains are DR 40-50?
Litmus
JULY 21, 2020
It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Add those factors to today’s climate—with tight resources and budgets—marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.
Marketing Insider Group
JULY 22, 2020
Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% boost in sales and productivity with a 12% drop in marketing overhead
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