Sprout Social

JULY 23, 2020

“Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.

Branding 145

Branding Health Management Place 145

Hootsuite

JULY 22, 2020

If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. It’s one of the first places your customers look when they need to find your opening hours, location, busy times, and latest news.

Social Media Marketing 145

Social Media Marketing Promotion Communications Analytics 145

Neil Patel

JULY 21, 2020

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.

SEO 145

SEO 145

Unbounce

JULY 22, 2020

Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade

Food 145

Food User-Generated Advertisers Advertising 145

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Content Marketing Institute

JULY 23, 2020

Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading → The post Make a Mission Statement for Better Content Marketing appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 145

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. It’s especially crucial when you consider that videos tend to get more engagement than just posting photos or text on your feed. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. It can get kind of confusing, and that’s why we want to help break it down for you.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Sprout Social

JULY 23, 2020

Social media and healthcare go hand in hand these days. More and more of the public are taking to social media for healthcare news and resources. Meanwhile, the idea of following doctors on Facebook is totally normal. And with the latest boom of the healthcare industry and the need for up-to-date news, it’s no surprise that healthcare accounts represent some of the most followed and engaged-with today.

Health 144

Health Education User-Generated Retail 144

Content Marketing Institute

JULY 20, 2020

Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading → The post How to Create a Not-Awkward Personalization Strategy appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Branding Marketing Marketers 145

Adobe Experience Cloud Blog

JULY 24, 2020

“The times they are a-changin’ ” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for the new normal that is quietly emerging.

Thought Leadership 141

Thought Leadership Marketing Automation Platform CRM Management 141

Marketing Insider Group

JULY 21, 2020

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.

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Millennials Whitepaper Transform Gen Z 277

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? We get it. Getting your channel off the ground is a struggle. The good news is that your audience is out there. Recent YouTube statistics tell us that more and more viewers are discovering content via search. Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach.

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SEO Promotion Fashion Food 137

Content Marketing Institute

JULY 22, 2020

If people aren’t destined to become buyers, why should you care about them consuming your content? Because the audience journey can be one of the most valuable assets you manage. Now, learn the three laws of audience motion. Continue reading → The post To Gate or Not to Gate? Is That Really the Question? appeared first on Content Marketing Institute.

Law 139

Law Management Content Marketing Marketing 139

Search Engine Journal

JULY 22, 2020

Removing old content can do wonders for your SEO. Learn how to weed out outdated content in this guide to content pruning. The post Why & How Content Pruning Helps Your SEO via @Manish_Analyst appeared first on Search Engine Journal.

SEO 136

SEO Content Marketing Marketing Marketers 136

Rock Content

JULY 20, 2020

Marketing departments have gone through drastic changes as a result of digital migration. Creative professionals, who once dominated the field, now work side by side with engineers and data scientists. Excel is more widely used than Photoshop, and acronyms such as CTR and ROI dominate the conversation. The use of data is one of the pillars of Digital Marketing , and, little by little, it has become the most important piece of good planning.

Transform 24

Transform Law Copywriting User-Generated 24

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

JULY 21, 2020

It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported.

Copywriting 136

Copywriting Communications Management Place 136

Content Marketing Institute

JULY 21, 2020

Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading → The post Pick a Point of View That Boosts B2B Conversions appeared first on Content Marketing Institute.

Content Marketing 132

Content Marketing Marketing Marketers 132

Pam Didner

JULY 21, 2020

Facebook. Twitter. LinkedIn. Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Management 120

Management Communications Marketing Plan Marketing Strategy 120

Rock Content

JULY 22, 2020

Being able to stand out in digital channels is not such an easy task. With so much competition, it is necessary to create different formats that attract the attention of users. One of these alternatives is to bet on the live experience , creating a feeling of exclusivity. And this strategy can be even more efficient when one of the live video types is used.

Marketing Strategy 122

Marketing Strategy User-Generated Education Marketers 122

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side as they explore new facets of the methodology with their teams.

Marketers 114

Marketers Marketing User-Generated Management 114

Content Marketing Institute

JULY 24, 2020

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. Continue reading → The post Not All Audiences Are Good Audiences [The Weekly Wrap] appeared first on Content Marketing Institute.

Digital Marketing 118

Digital Marketing Content Marketing Marketing Marketers 118

Duct Tape Marketing

JULY 23, 2020

How to Be Ready for What’s Next written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chuck Swoboda. In this episode of the Duct Tape Marketing Podcast , I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University. He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on solving old problems in completely

Transform 101

Transform Global Marketing Product Marketing 101

Rock Content

JULY 24, 2020

Making sure your audience can easily understand your content is critical in any business. That is why working with an education infographic can be highly beneficial in an environment where even the most complex information needs to be grasped by people. You can use an infographic to display all sorts of information. No matter what kind of data you have, you can use your creativity to include them in scenes, use shapes to show proportion and even add animation to it.

Education 106

Education Communications Marketing Marketers 106

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

JULY 21, 2020

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here.

Whitepaper 111

Whitepaper CRM Price Marketing Strategy 111

Diggity Marketing

JULY 22, 2020

Hey Matt, I think I just landed where I am supposed to be! Your work is packed with some tricks that I had been giving a cold shoulder. Keep it up.

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Duct Tape Marketing

JULY 21, 2020

Integrating Creativity in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sarah Avenir. In this episode of the Duct Tape Marketing Podcast , I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet , a design and software consultancy that’s kind of hard to describe. Sarah wrote Gather the People based on a decade of research and personal experience as she’s tried to figure out how we can get people to care about our work witho

Advertisers 99

Advertisers Advertising Marketing Marketers 99

Litmus

JULY 21, 2020

It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Add those factors to today’s climate—with tight resources and budgets—marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.

Transform 89

Transform User-Generated Branding Email Marketing 89

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% boost in sales and productivity with a 12% drop in marketing overhead

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketers 110

Diggity Marketing

JULY 22, 2020

Hello, most of all my website has been penalised with DMCA and also the last google algorithm update. Do you think that using this technique I can still get my first positions? Most of my Domains are DR 40-50?

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Duct Tape Marketing

JULY 22, 2020

The Agency Growth Secrets Behind Design Pickle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Russ PErry. In this episode of the Duct Tape Marketing Podcast , I interview Russ Perry, CEO of Design Pickle. Russ Perry has been involved in branding and marketing strategy for over the last decade. He has worked to shift the status-quo with brands such as Apple, Morgan Stanley, Pebble Tec, LG, Botanicare and the Harlem Globetrotters.

Marketing Strategy 97

Marketing Strategy Branding Customer Marketing 97

Traackr

JULY 23, 2020

Diversity is more important than ever. Here are 9 influencers we think you should add to your roaster!

Fashion 86

Fashion 86

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