This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
“Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.
If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. It’s one of the first places your customers look when they need to find your opening hours, location, busy times, and latest news.
Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade
Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported.
Social video metrics track the success of your video content. It’s especially crucial when you consider that videos tend to get more engagement than just posting photos or text on your feed. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. It can get kind of confusing, and that’s why we want to help break it down for you.
Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading → The post How to Create a Not-Awkward Personalization Strategy appeared first on Content Marketing Institute.
Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading → The post How to Create a Not-Awkward Personalization Strategy appeared first on Content Marketing Institute.
If you’ve been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.” In fact, I’ve watched and re-watched this show with each of my 4 kids. And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well.
Trying to wrap your head around YouTube SEO? We get it. Getting your channel off the ground is a struggle. The good news is that your audience is out there. Recent YouTube statistics tell us that more and more viewers are discovering content via search. Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach.
“The times they are a-changin’ ” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for the new normal that is quietly emerging.
Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading → The post Make a Mission Statement for Better Content Marketing appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.
Social media and healthcare go hand in hand these days. More and more of the public are taking to social media for healthcare news and resources. Meanwhile, the idea of following doctors on Facebook is totally normal. And with the latest boom of the healthcare industry and the need for up-to-date news, it’s no surprise that healthcare accounts represent some of the most followed and engaged-with today.
Removing old content can do wonders for your SEO. Learn how to weed out outdated content in this guide to content pruning. The post Why & How Content Pruning Helps Your SEO via @Manish_Analyst appeared first on Search Engine Journal.
Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading → The post Pick a Point of View That Boosts B2B Conversions appeared first on Content Marketing Institute.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing departments have gone through drastic changes as a result of digital migration. Creative professionals, who once dominated the field, now work side by side with engineers and data scientists. Excel is more widely used than Photoshop, and acronyms such as CTR and ROI dominate the conversation. The use of data is one of the pillars of Digital Marketing , and, little by little, it has become the most important piece of good planning.
Facebook. Twitter. LinkedIn. Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.
If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side as they explore new facets of the methodology with their teams.
If people aren’t destined to become buyers, why should you care about them consuming your content? Because the audience journey can be one of the most valuable assets you manage. Now, learn the three laws of audience motion. Continue reading → The post To Gate or Not to Gate? Is That Really the Question? appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Being able to stand out in digital channels is not such an easy task. With so much competition, it is necessary to create different formats that attract the attention of users. One of these alternatives is to bet on the live experience , creating a feeling of exclusivity. And this strategy can be even more efficient when one of the live video types is used.
How to Be Ready for What’s Next written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chuck Swoboda. In this episode of the Duct Tape Marketing Podcast , I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University. He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on solving old problems in completely
Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here.
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. Continue reading → The post Not All Audiences Are Good Audiences [The Weekly Wrap] appeared first on Content Marketing Institute.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Making sure your audience can easily understand your content is critical in any business. That is why working with an education infographic can be highly beneficial in an environment where even the most complex information needs to be grasped by people. You can use an infographic to display all sorts of information. No matter what kind of data you have, you can use your creativity to include them in scenes, use shapes to show proportion and even add animation to it.
Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% boost in sales and productivity with a 12% drop in marketing overhead
Integrating Creativity in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sarah Avenir. In this episode of the Duct Tape Marketing Podcast , I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet , a design and software consultancy that’s kind of hard to describe. Sarah wrote Gather the People based on a decade of research and personal experience as she’s tried to figure out how we can get people to care about our work witho
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Add those factors to today’s climate—with tight resources and budgets—marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.
Hello, most of all my website has been penalised with DMCA and also the last google algorithm update. Do you think that using this technique I can still get my first positions? Most of my Domains are DR 40-50?
The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fingertips, people are educating themselves, researching their questions online, and even completing purchases without ever speaking to someone in sales.
Weekend Favs July 18 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Input your email to sign up, or if you already have an account, log in here!
Enter your email address to reset your password. A temporary password will be e‑mailed to you.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
145 
Let's personalize your content