Aspiration Marketing
APRIL 5, 2022
As a company, everything you do is a reflection of your brand. Every interaction your company has with a customer, every product or service you deliver - it all reflects on who you are as a business and what you convey to the outside world. What many companies forget is that their recruitment efforts are also a component of their brand as an employer.
Backlinko
APRIL 5, 2022
I built 5,660 backlinks last month. (Without sending a single outreach email.). My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale. Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.). But there’s one big problem with most link building strategies: They don’t scale.
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Hubspot Marketing
APRIL 4, 2022
Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.
CopyBlogger
APRIL 7, 2022
There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Orbit Media Studios
APRIL 6, 2022
Some of our content marketing gets real results. Some of our content marketing …not so much. This is obvious to anyone who has published anything anywhere. So naturally, marketing blogs are filled with advice on how to create high-performing content and how to measure performance. But it’s less obvious that content performs in two different ways. Some content is good at winning clicks and attracting visitors.
Search Engine Journal
APRIL 5, 2022
See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits. The post A Complete SEO Checklist for Website Owners appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
APRIL 8, 2022
You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up…. "What are your weaknesses?". You spend what seems like an eternity battling inside your own head, "Do I tell them I’m occasionally late or that I take things too personally?" before settling on a response that makes you groan: "I just care too much and I work too hard.".
Hootsuite
APRIL 6, 2022
TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. This means you can plan your content ahead of time and have it go live at a time when your audience is most active. This is perfect for those who want to post consistent content but don’t have time to do it all in one day.
Search Engine Journal
APRIL 6, 2022
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 4, 2022
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Roundtable
APRIL 8, 2022
Lizzi Sassman and Martin Splitt brought on a special Google guest on their Google search off the record podcast to discuss structured data. The guest is named Ryan Levering who has been with Google for over 11 years working on structured data.
Hubspot Marketing
APRIL 8, 2022
One of the most valuable functions in Google Sheets is the "IF" functions. Imagine you want to be able to quickly scan your spreadsheet and answer some key questions. This function will help you do that. Let’s jump into how it works and see some real-life examples. What does the if function do in Google Sheets? In Google Sheets, the if function allows you to check a condition and return a specific value if it’s TRUE.
Search Engine Journal
APRIL 4, 2022
Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link & How To Find More Local Link Opportunities appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 5, 2022
Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
APRIL 6, 2022
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (
Sprout Social
APRIL 5, 2022
Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content.
Buffer Marketing
APRIL 7, 2022
You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income.
Content Marketing Institute
APRIL 7, 2022
Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Journal
APRIL 3, 2022
Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use appeared first on Search Engine Journal.
Practical eCommerce - Marketing
APRIL 4, 2022
The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day.". The post 5 Content Marketing Ideas for May 2022 appeared first on Practical Ecommerce.
Sprout Social
APRIL 6, 2022
A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms.
Content Marketing Institute
APRIL 8, 2022
Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Journal
APRIL 7, 2022
Google is introducing a new way to search the web using a combination of text and images at the same time. The post Google Multisearch: A New Way To Search With Text & Images appeared first on Search Engine Journal.
AWeber
APRIL 5, 2022
How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well? If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design. However, adding some design elements could improve your email performance significantly. Why? Because studies show that 90 percent of the information transmitted to our brains is visual.
Search Engine Land
APRIL 7, 2022
Filed under ‘not new, but a good reminder’: AI-generated content is ‘spam’ and is against Google’s Webmaster Guidelines.
Internet Marketing Ninjas
APRIL 7, 2022
Long gone are the days when an SEO strategy consisted of merely keyword research and content creation targeting those keywords. It is much more complicated these days, and so it measuring the effects of each strategy. To discuss the complexity of Search Engine Optimization Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Duane Forrester, a well-known SEO expert who has over 20 years of direct search and digital marketing experience, including content developme
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Journal
APRIL 5, 2022
What's really going to move the needle in your social media marketing campaigns? Check out these social facts and get inspired. The post 30 Crazy Social Media Facts Marketers Need To Know appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 7, 2022
Over the past day or so, there have been numerous complaints about Google Analytics real time analytics having serious latency issues. Some are saying the charts will show little to know traffic and then all of a sudden spike to show a tremendous amount of traffic.
Search Engine Land
APRIL 7, 2022
So make sure to routinely review your business hours to ensure they are accurate.
Hubspot Marketing
APRIL 4, 2022
Instagram likes to keep marketers on their toes. Just this past year, we've seen a speedy roll out of new features , an expansion into video, and a plethora of new shopping options. But it's not only the platform that's evolving — the audience is too. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022.
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