Aspiration Marketing
APRIL 5, 2022
As a company, everything you do is a reflection of your brand. Every interaction your company has with a customer, every product or service you deliver - it all reflects on who you are as a business and what you convey to the outside world. What many companies forget is that their recruitment efforts are also a component of their brand as an employer.
Backlinko
APRIL 5, 2022
I built 5,660 backlinks last month. (Without sending a single outreach email.). My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale. Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.). But there’s one big problem with most link building strategies: They don’t scale.
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Hubspot Marketing
APRIL 4, 2022
Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.
CopyBlogger
APRIL 7, 2022
There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Orbit Media Studios
APRIL 6, 2022
Some of our content marketing gets real results. Some of our content marketing …not so much. This is obvious to anyone who has published anything anywhere. So naturally, marketing blogs are filled with advice on how to create high-performing content and how to measure performance. But it’s less obvious that content performs in two different ways. Some content is good at winning clicks and attracting visitors.
Search Engine Journal
APRIL 5, 2022
See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits. The post A Complete SEO Checklist for Website Owners appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 6, 2022
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.
Martech
APRIL 6, 2022
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (
Search Engine Journal
APRIL 6, 2022
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 8, 2022
Lizzi Sassman and Martin Splitt brought on a special Google guest on their Google search off the record podcast to discuss structured data. The guest is named Ryan Levering who has been with Google for over 11 years working on structured data.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sprout Social
APRIL 5, 2022
Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content.
Hubspot Marketing
APRIL 8, 2022
One of the most valuable functions in Google Sheets is the "IF" functions. Imagine you want to be able to quickly scan your spreadsheet and answer some key questions. This function will help you do that. Let’s jump into how it works and see some real-life examples. What does the if function do in Google Sheets? In Google Sheets, the if function allows you to check a condition and return a specific value if it’s TRUE.
Search Engine Journal
APRIL 4, 2022
Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link & How To Find More Local Link Opportunities appeared first on Search Engine Journal.
Buffer Marketing
APRIL 7, 2022
You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
APRIL 4, 2022
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.
Hootsuite
APRIL 6, 2022
TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. This means you can plan your content ahead of time and have it go live at a time when your audience is most active. This is perfect for those who want to post consistent content but don’t have time to do it all in one day.
Search Engine Journal
APRIL 3, 2022
Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use appeared first on Search Engine Journal.
Practical eCommerce - Marketing
APRIL 4, 2022
The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day.". The post 5 Content Marketing Ideas for May 2022 appeared first on Practical Ecommerce.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
APRIL 5, 2022
Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content.
Martech
APRIL 8, 2022
Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.
Search Engine Journal
APRIL 7, 2022
Google is introducing a new way to search the web using a combination of text and images at the same time. The post Google Multisearch: A New Way To Search With Text & Images appeared first on Search Engine Journal.
Search Engine Land
APRIL 7, 2022
Filed under ‘not new, but a good reminder’: AI-generated content is ‘spam’ and is against Google’s Webmaster Guidelines.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
APRIL 7, 2022
Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).
Martech
APRIL 8, 2022
Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. The biggest spenders. Most of that spending comes from the US and China.
Search Engine Journal
APRIL 5, 2022
What's really going to move the needle in your social media marketing campaigns? Check out these social facts and get inspired. The post 30 Crazy Social Media Facts Marketers Need To Know appeared first on Search Engine Journal.
Sprout Social
APRIL 6, 2022
A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
APRIL 7, 2022
So make sure to routinely review your business hours to ensure they are accurate.
Martech
APRIL 5, 2022
Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. This has been documented in many, many, many studies.
Search Engine Journal
APRIL 5, 2022
Google's John Mueller answers whether a brand mention is treated like a link. The post Does Google Treat Unlinked Mentions Like Links? appeared first on Search Engine Journal.
Internet Marketing Ninjas
APRIL 7, 2022
Long gone are the days when an SEO strategy consisted of merely keyword research and content creation targeting those keywords. It is much more complicated these days, and so it measuring the effects of each strategy. To discuss the complexity of Search Engine Optimization Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Duane Forrester, a well-known SEO expert who has over 20 years of direct search and digital marketing experience, including content developme
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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