Aspiration Marketing
APRIL 20, 2022
Remember the days before social media? When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed! Today, 72% of the population uses social media--and there are more platforms to choose from. As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources.
Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
APRIL 21, 2022
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy.
CopyBlogger
APRIL 21, 2022
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Journal
APRIL 22, 2022
If you've ever wondered if AI can do SEO and perform as well as human experts, you'll want to check out this experiment. The post Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 appeared first on Search Engine Journal.
Hootsuite
APRIL 18, 2022
To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 18, 2022
Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.
Search Engine Journal
APRIL 17, 2022
Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer. The post Single-Page Websites: Are They Good Or Bad For SEO? appeared first on Search Engine Journal.
Buffer Marketing
APRIL 18, 2022
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices.
Hubspot Marketing
APRIL 18, 2022
Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. No matter how many resources you put into ensuring your website never goes down. there's always a chance that users could end up here.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Roundtable
APRIL 19, 2022
Google is sending out notices about intrusive interstitials to sites that are placing these interstitials in a possibly annoying manner on their sites. The email subject lines read "Improve your page experience by removing intrusive interstitials from domaingoeshere.".
Martech
APRIL 20, 2022
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp
Sprout Social
APRIL 20, 2022
Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer. . Coupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways.
Hubspot Marketing
APRIL 22, 2022
When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel , plus provide some examples. How to Calculate Weighted Average in Excel.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Journal
APRIL 21, 2022
Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here's a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For Long-Term Search Success appeared first on Search Engine Journal.
Search Engine Land
APRIL 22, 2022
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Please visit Search Engine Land for the full article.
Sprout Social
APRIL 20, 2022
Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.
Hubspot Marketing
APRIL 22, 2022
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Orbit Media Studios
APRIL 20, 2022
What goes on in the mind of the social media user? I’ve often wondered. I look at a social account and think about the psychology behind the actions we’re all hoping for, as marketers. Why do people follow? Why do they share? So when QuestionPro offered to collaborate on a quick survey, I jumped at the chance. The next day I had my questions written.
Content Marketing Institute
APRIL 20, 2022
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.
Search Engine Roundtable
APRIL 19, 2022
Google is testing bringing back the search options that is currently positioned at the top of the search results to the left hand side bar. Google had the side bar navigation as the default over a decade ago, and is now testing bringing it back.
Hubspot Marketing
APRIL 18, 2022
When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For Twitter, the same is true – it’s more popular among B2C brands than B2B businesses.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Journal
APRIL 18, 2022
Laying a solid foundation will help your SEO strategy pay off for years to come. Don't miss these fundamental first steps. The post 9 Essential Steps In Building A Winning SEO Strategy appeared first on Search Engine Journal.
Martech
APRIL 20, 2022
Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.
Hootsuite
APRIL 19, 2022
Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would al
Hubspot Marketing
APRIL 21, 2022
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Journal
APRIL 21, 2022
Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we're talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help SEO & Online Reputation Management appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 22, 2022
Google Search is testing displaying much larger images again in the desktop search results. Here is a comparison of the normal image thumbnails in the desktop search results compared to the larger images in the desktop search results.
Martech
APRIL 21, 2022
“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Most marketers would agree access to more customer data is a good thing for brands.
Hubspot Marketing
APRIL 19, 2022
If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Expert insights. Personalized for you.
249 
Let's personalize your content