Dreamgrow
MAY 9, 2022
Last Updated on May 31, 2022 by Karl Welcome to my Kartra review 2022. You’re. Read more The post Kartra Review 2022 (Seven-figure biz for $99/month?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Hubspot Marketing
MAY 13, 2022
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one.
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Search Engine Journal
MAY 10, 2022
Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO For Maximum Impact appeared first on Search Engine Journal.
David Meerman Scott
MAY 9, 2022
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
MAY 11, 2022
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.
Hubspot Marketing
MAY 9, 2022
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Unbounce
MAY 11, 2022
We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there.
Econsultancy
MAY 10, 2022
Identifying influencers to work with has traditionally been a manual, time-consuming task. However, as the industry has expanded, there have been developments in technologies and platforms to assist brands with their research. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy.
Hubspot Marketing
MAY 12, 2022
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase.
Search Engine Roundtable
MAY 13, 2022
Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named "translated results" and it shows you how many searchers accessed your site's content when Google translates it in the search results.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
MAY 9, 2022
If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button.
Calvyn Lee Blog
MAY 13, 2022
I know you’re passionate about your field, so am I, and you want to share your knowledge with others like me. When you decide to start a WordPress website, you know that security is a big deal and indeed, is very hassle when your website get hacked, a lot of work especially recovery, and next question is do you have such expertise to maintain it?
Hootsuite
MAY 11, 2022
Content planning is the most important factor in the success of your social media strategy. (There, I said it.) It’s much more than choosing a photo, writing a caption, and scheduling it to post. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Here’s why that is, and the 8 steps anyone can do to plan effective, goal-crushing social media content.
OnPassive Marketing
MAY 12, 2022
Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. Content Marketing’s Role In Lead Generation. As a business owner, you’re always looking for ways to improve your lead generation efforts.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
MAY 13, 2022
Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
Search Engine Roundtable
MAY 12, 2022
I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near me, immersive map views, Google Translate & Lens expansion, image skin tons and schema, My Ad Center, personal information tool, about this result expansion, Android and so much more.
AWeber
MAY 10, 2022
How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list. This is why one of the proven best practices of email marketing is to use “double opt-in.
Buffer Marketing
MAY 12, 2022
Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing. It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. Should I consider using AI tools to create content?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
MAY 9, 2022
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
Search Engine Roundtable
MAY 12, 2022
We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that profile?
AWeber
MAY 12, 2022
We’re AWeber - a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections with their audiences. At this point, I’m sure we all know someone who’s returned to the office. Returned to waking up earlier, fighting traffic during daily commutes, wearing pants.
Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content Marketing Institute
MAY 10, 2022
Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.
Search Engine Roundtable
MAY 13, 2022
At Google I/O yesterday, Google announced a new report coming to Google Search Console named the video page indexing report. This report will be available under the index section in Search Console and will show you a summary of all the video pages Google found while crawling and indexing your web site.
Kuno Creative
MAY 12, 2022
Should I invest the time and money in video marketing? Will it be worth my energy and efforts in the long run? I’m here to tell you the answer to both of these questions is yes — the benefits of video marketing are well worth the initial investment. When the topic of video marketing comes up, you’ve likely heard the phrase “video is king”. Well, there’s a good reason for that.
Hubspot Marketing
MAY 9, 2022
According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work?
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Hootsuite
MAY 12, 2022
We should have called this post “The Reel Deal,” because it’s got all the details you need to properly format your Instagram Reels. It’s the only cheat sheet you need for Instagram Reel sizes and specs. Below, find specs, ratios, formatting tips and more — everything you need to make your Instagram Reels look great, with (sigh) no clever wordplay to be found.
Search Engine Roundtable
MAY 12, 2022
Here is a recap of what happened in the search forums today.
Kuno Creative
MAY 10, 2022
What’s the difference between a handful of unroasted coffee beans and a steaming cup of joe from your neighborhood Starbucks? Aside from one being bitter and unpalatable, the former is among the most traded commodities in the world, the latter is a leading global product. The same idea applies to manufacturing products versus commodities. That’s why it’s key for manufacturing companies to come up with a powerful marketing strategy — one that leans into what separates your product from a commodit
CopyBlogger
MAY 12, 2022
If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.
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