Dreamgrow
MAY 9, 2022
Last Updated on May 31, 2022 by Karl Welcome to my Kartra review 2022. You’re. Read more The post Kartra Review 2022 (Seven-figure biz for $99/month?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Hubspot Marketing
MAY 13, 2022
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one.
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Search Engine Journal
MAY 10, 2022
Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO For Maximum Impact appeared first on Search Engine Journal.
David Meerman Scott
MAY 9, 2022
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Unbounce
MAY 11, 2022
We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there.
Hubspot Marketing
MAY 9, 2022
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Econsultancy
MAY 10, 2022
Identifying influencers to work with has traditionally been a manual, time-consuming task. However, as the industry has expanded, there have been developments in technologies and platforms to assist brands with their research. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy.
Search Engine Roundtable
MAY 13, 2022
Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named "translated results" and it shows you how many searchers accessed your site's content when Google translates it in the search results.
Hubspot Marketing
MAY 12, 2022
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase.
Content Marketing Institute
MAY 11, 2022
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sprout Social
MAY 9, 2022
If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button.
Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.
Calvyn Lee Blog
MAY 13, 2022
I know you’re passionate about your field, so am I, and you want to share your knowledge with others like me. When you decide to start a WordPress website, you know that security is a big deal and indeed, is very hassle when your website get hacked, a lot of work especially recovery, and next question is do you have such expertise to maintain it?
Buffer Marketing
MAY 12, 2022
Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing. It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. Should I consider using AI tools to create content?
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
OnPassive Marketing
MAY 12, 2022
Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. Content Marketing’s Role In Lead Generation. As a business owner, you’re always looking for ways to improve your lead generation efforts.
Search Engine Roundtable
MAY 12, 2022
I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near me, immersive map views, Google Translate & Lens expansion, image skin tons and schema, My Ad Center, personal information tool, about this result expansion, Android and so much more.
Hootsuite
MAY 11, 2022
Content planning is the most important factor in the success of your social media strategy. (There, I said it.) It’s much more than choosing a photo, writing a caption, and scheduling it to post. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Here’s why that is, and the 8 steps anyone can do to plan effective, goal-crushing social media content.
Martech
MAY 13, 2022
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
MAY 9, 2022
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
Search Engine Roundtable
MAY 12, 2022
We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that profile?
Kuno Creative
MAY 12, 2022
Should I invest the time and money in video marketing? Will it be worth my energy and efforts in the long run? I’m here to tell you the answer to both of these questions is yes — the benefits of video marketing are well worth the initial investment. When the topic of video marketing comes up, you’ve likely heard the phrase “video is king”. Well, there’s a good reason for that.
Hubspot Marketing
MAY 9, 2022
According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work?
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Martech
MAY 12, 2022
I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent.
Search Engine Roundtable
MAY 13, 2022
At Google I/O yesterday, Google announced a new report coming to Google Search Console named the video page indexing report. This report will be available under the index section in Search Console and will show you a summary of all the video pages Google found while crawling and indexing your web site.
Content Marketing Institute
MAY 13, 2022
Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
Buffer Marketing
MAY 10, 2022
The saying goes that it takes a village to raise a child. Well, I believe the same is true for dog parenthood. When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. So, when I started Dog Spotted to help NYC dog parents navigate the ins and outs of living with these adorable pets, I knew that community would be a big part of it
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
AWeber
MAY 10, 2022
How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list. This is why one of the proven best practices of email marketing is to use “double opt-in.
Search Engine Roundtable
MAY 12, 2022
Here is a recap of what happened in the search forums today.
Kuno Creative
MAY 10, 2022
What’s the difference between a handful of unroasted coffee beans and a steaming cup of joe from your neighborhood Starbucks? Aside from one being bitter and unpalatable, the former is among the most traded commodities in the world, the latter is a leading global product. The same idea applies to manufacturing products versus commodities. That’s why it’s key for manufacturing companies to come up with a powerful marketing strategy — one that leans into what separates your product from a commodit
Martech
MAY 11, 2022
CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC). While video ad impressions saw YoY increases on all devices, CTV grew at twice the rate of mobile and desktop, ultimately accounting for some 46% of global vi
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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