Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? Hey, we hear you. Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low. The reality? Too many businesses are caught in a trap of ad-hoc marketing.
Search Engine Land
FEBRUARY 3, 2022
From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. Please visit Search Engine Land for the full article.
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Marketing Insider Group
JANUARY 31, 2022
In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website.
Martech
FEBRUARY 4, 2022
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Journal
JANUARY 29, 2022
Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal.
Calvyn Lee Blog
FEBRUARY 2, 2022
Speaking on social media pages, I strongly recommend every business create their company pages at every social media, such as Facebook pages and LinkedIn pages. In this post, I am excited to share with you how to get started with LinkedIn pages. I will cover this 3 main topic. What is a LinkedIn page? How are education marketers using LinkedIn pages?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 3, 2022
Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image.
Search Engine Journal
FEBRUARY 2, 2022
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation. The post 7 Ways To Segment Your Audience For Successful Retargeting appeared first on Search Engine Journal.
Martech
FEBRUARY 4, 2022
Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It was a global report,” she said. “It spanned across various countries, organization sizes, and sectors.”.
Dreamgrow
JANUARY 30, 2022
I could be wrong, but I’m guessing that you have a lovely business idea and. Read more The post MailerLite Review – Worth the Money in 2022? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
David Meerman Scott
JANUARY 31, 2022
The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.
Search Engine Journal
FEBRUARY 3, 2022
To join the rank of top B2B publishers, you can't wing it. You need to set detailed content marketing goals - here's how. The post B2B Content Marketing: How to Define & Track 7 Key Goals appeared first on Search Engine Journal.
Martech
FEBRUARY 4, 2022
The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. Shares fell almost 25% (and at time of writing have not recovered) after the announcement of disappointing revenue figures and the first drop in daily user numbers in the social media giant’s history. CEO Mark Zuckerberg took a personal hit of tens of billions of dollars.
Dreamgrow
JANUARY 29, 2022
Are you an entrepreneur looking for a platform with powerful marketing and sales capabilities to. Read more The post Kartra vs Kajabi – Comparing the Two Marketing Automation Giants (2022 Edition) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Neil Patel
FEBRUARY 4, 2022
User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. That’s not all. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue. How? It’s simple.
Content Marketing Institute
FEBRUARY 4, 2022
If you feel like your team can't produce enough content, you're right. They can't – and Robert Rose says they never will. The only answer is to stop acting like a team of content creators and start becoming directors. Learn the five roles you need for blockbuster success.
Martech
FEBRUARY 4, 2022
Let’s talk about the elephant in the room. Marketo Sky is sunsetting. According to Adobe, on March 11, Marketo Sky will no longer be available as Adobe focuses its resources on delivering the next-generation user experience. On a personal note, I can finally stop thinking about Tom Cruise’s Vanilla Sky every time I read about Marketo Sky.
Search Engine Journal
FEBRUARY 3, 2022
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Litmus
FEBRUARY 3, 2022
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.
Hootsuite
FEBRUARY 1, 2022
Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Need the 411 on exactly what Twitch is and how to make it work for your business? We’ve got you covered. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
Martech
FEBRUARY 4, 2022
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
Search Engine Journal
FEBRUARY 3, 2022
Thinking of getting into SEO or advancing in the field? These tips and examples will help promote your skills and get your SEO resume noticed. The post How To Write A Standout SEO Resume (With Examples) appeared first on Search Engine Journal.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
JANUARY 31, 2022
YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way.
Hootsuite
FEBRUARY 2, 2022
It’s easier than ever to start a business on Instagram. But there are so many possible Instagram business ideas it’s not always easy to choose the best one for you. There are lots of reasons why you might want to use Instagram for business. You might want to. Expand an existing business, Add an extra source of income, Start a new career. No matter what your goals are, Instagram is a powerful tool to help you achieve them.
Marketing Insider Group
JANUARY 31, 2022
Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem. Many small businesses have experimented with their POS system and marketing endeavors to find creative strategies with tangible results.
Search Engine Journal
FEBRUARY 3, 2022
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. The post How Google Search Understands Human Language appeared first on Search Engine Journal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
FEBRUARY 4, 2022
The COVID pandemic has accelerated change in marketing organizations at a pace not seen since the smartphone first launched. Digital has truly become the dominant experience for customers, stretching from how we buy things to how we work, learn and play. The result: boons for digital advertising, commerce, virtual events, content marketing and so much more.
Hootsuite
FEBRUARY 2, 2022
Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do. If you came here for help after unsuccessfully searching for the scheduling option on LinkedIn, we’ve got good news. You’re not the only social media manager who’s stuck. That’s because there is no native built-in LinkedIn scheduler. You need a third-party tool (like Hootsuite) to schedule LinkedIn posts.
Neil Patel
FEBRUARY 1, 2022
Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?
Search Engine Journal
FEBRUARY 1, 2022
Bing and Google share many of the same ranking signals, but there are also key differences you need to know. The post 5 Big Ways Bing SEO Differs From Optimizing For Google appeared first on Search Engine Journal.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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