Ann Handley
FEBRUARY 11, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. < Hand over heart; eyes to the heavens. > This year, you resolve to… 1. WRITE THE FIRST DRAFT AS FAST AS YOU CAN. Get it out of your head. Get it onto the page.
Aspiration Marketing
FEBRUARY 8, 2022
Good news! Your startup is picking up traction and growing quickly. Such a growth spurt may mean that you are finally over the hump and making your way in the world, but it is important not to get ahead of yourself. While an increase in growth is a great sign, it is vital that you keep the momentum going. A significant number of startups make the mistake of sitting back and relaxing after a major growth spurt, which is why so many startups fail right after they begin to grow.
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Dreamgrow
FEBRUARY 10, 2022
Last Updated on March 24, 2022 by Karl Welcome to my Kartra vs. ClickFunnels review. Read more The post Kartra vs ClickFunnels 2022 (Decide in 5 Minutes or Less) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Sprout Social
FEBRUARY 10, 2022
Is a social media rebrand on your radar? The importance of thoughtful and original branding can’t be overstated. We get it, though — sometimes a change is necessary. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? But the stakes are high for businesses looking to reinvent themselves. Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ann Handley
FEBRUARY 11, 2022
Image: Getty. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. How do you write about Difficult Topics? How do you message to an audience about the Hard Stuff? At a time everything is wildly in flux for everyone literally everywhere?
Content Marketing Institute
FEBRUARY 8, 2022
Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 11, 2022
The way Google Ads automated extensions work is changing. Here’s what you need to know. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization.
Content Marketing Institute
FEBRUARY 11, 2022
It's hard to motivate to change when you're not feeling the pain of broken processes. But if you don't solve problems incrementally, you'll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice.
Search Engine Journal
FEBRUARY 10, 2022
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples Of Exceptional Jingle & Slogan Writing appeared first on Search Engine Journal.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
FEBRUARY 11, 2022
The design is a throwback to 2017’s green, boxed ad labels. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.
Content Marketing Institute
FEBRUARY 10, 2022
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content's chance to impress. Here's what to watch out for.
Search Engine Journal
FEBRUARY 10, 2022
YouTube's Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make Money appeared first on Search Engine Journal.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
FEBRUARY 11, 2022
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data. Please visit Search Engine Land for the full article.
Martech
FEBRUARY 11, 2022
CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users can transition customer conversations across channels. For instance, if during the conversation, a customer indicates that they need to switch from a phone conversation to text, the service rep can make that happen without dropping the conversation.
Content Marketing Institute
FEBRUARY 7, 2022
Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals.
Search Engine Journal
FEBRUARY 11, 2022
Google is sending emails to businesses warning them of upcoming anti-tech legislation that could impact their businesses. Here's what you need to know. The post Google Cautions Businesses About Anti-Tech Legislation appeared first on Search Engine Journal.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Hootsuite
FEBRUARY 8, 2022
Do Instagram likes, like, even matter anymore? Instagram now gives all users the option to hide or unhide the like count on posts. That means that instead of the default numerical value you’d normally see under a photo, it simply names a few users and adds “and others.” Here’s an example from four-legged fashion icon @baconthedoggers : Hiding your like count on Instagram is easy and reversible, and in some cases, might have a positive impact on the way you experience the app.
Martech
FEBRUARY 10, 2022
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic.
Content Marketing Institute
FEBRUARY 9, 2022
Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy. Here’s a five-step process to make it more manageable and effective.
Search Engine Journal
FEBRUARY 6, 2022
Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO. The post Top 7 SEO Benefits Of Responsive Web Design appeared first on Search Engine Journal.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Litmus
FEBRUARY 11, 2022
Regardless of what product, service, audience or industry you’re marketing, email personalization cuts through the clutter. In fact, HubSpot reports that it’s the number one tactic that email marketers use to boost engagement. The level of sophistication can range from acknowledging a subscriber’s birthday, to letting them know the weather–wherever they are–when they open your email.
Martech
FEBRUARY 11, 2022
According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views.
David Meerman Scott
FEBRUARY 11, 2022
People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life.
Search Engine Journal
FEBRUARY 10, 2022
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact Of Dates In Title Tags appeared first on Search Engine Journal.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
FEBRUARY 7, 2022
Of all the emails you receive per day, how many do you ignore? If you’re like most people, chances are you ignore more than half of what reaches your inbox. Journalists, as you might assume, are in the same boat. If they read and responded to every single email they received, there’d be no time to actually write. So to get a journalist to read your pitch, it needs to stand out.
Martech
FEBRUARY 11, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the mino
Search Engine Land
FEBRUARY 11, 2022
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues. Please visit Search Engine Land for the full article.
Search Engine Journal
FEBRUARY 7, 2022
How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video. The post 13 Key Elements Of Successful YouTube Videos appeared first on Search Engine Journal.
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