Sprout Social
FEBRUARY 17, 2022
Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy.
Search Engine Journal
FEBRUARY 14, 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.
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Content Marketing Institute
FEBRUARY 14, 2022
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare.
Hootsuite
FEBRUARY 17, 2022
Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. As a place that encourages endless scrolling, Pinterest’s power is limitless. If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
FEBRUARY 16, 2022
The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 billion YouTube users worldwide. In one internet minute, 694,000 hours are streamed by YouTube users.
Martech
FEBRUARY 18, 2022
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
FEBRUARY 18, 2022
We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are!
Search Engine Journal
FEBRUARY 17, 2022
A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of North American SMBs Still Lack An SEO Strategy? appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 14, 2022
Say you’re sitting on a lot of content. Product photos, blog posts and how-to videos. How are you going to get it all out there in front of prospects and customers? Do you have specific goals tied to your content? Maybe you want to increase leads? How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan.
Content Marketing Institute
FEBRUARY 16, 2022
Sorting out content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
FEBRUARY 18, 2022
It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman.
Search Engine Journal
FEBRUARY 13, 2022
Remember "Mobilegeddon"? That happened as mobile search grew with more smartphone usage. But is mobile-friendliness a ranking factor today? . The post Mobile-Friendliness As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 15, 2022
Do you have what it takes to be a social media consultant? Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. But if you’re fantasizing about working four hours a week on a beach and making twice the amount of money, you’re in for a shock. This career takes time and work.
Content Marketing Institute
FEBRUARY 15, 2022
It’s tempting to think technology can solve all content marketing woes. But the best tech in the world won’t make you more successful – unless you get these systems, processes, and resources in place first. Here’s how.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
FEBRUARY 18, 2022
IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Focusing on its tech.
Search Engine Journal
FEBRUARY 15, 2022
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To Automated Extensions appeared first on Search Engine Journal.
Hootsuite
FEBRUARY 16, 2022
If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.
Content Marketing Institute
FEBRUARY 18, 2022
If you want to acquire and keep great content talent (and who doesn’t?), make sure you get the distinction between constructing and creating. Both are important – but only one gets people excited to keep “making the donuts” every day.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Martech
FEBRUARY 18, 2022
As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.
Search Engine Journal
FEBRUARY 14, 2022
A global research study finds TikTok is a key part of consumers' path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of Consumers’ Path To Purchase appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 14, 2022
The big game might bring out bitter rivalries at your watch party, but we can all root for the commercials. With 30-second slots costing as much as $7 million this year , marketing teams were feeling the game-day pressure as much as the players. But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands).
Content Marketing Institute
FEBRUARY 17, 2022
In a new industry report from Semrush, 88% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
FEBRUARY 18, 2022
As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely do the writers advise their readers to think about their primary challenges, develop strategies to solve them, and then – and only then! – think about the tactics (labeled as trends) they will use to carry out those strategies.
Search Engine Journal
FEBRUARY 18, 2022
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically Change Target ROAS appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 18, 2022
This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps. Please visit Search Engine Land for the full article.
Litmus
FEBRUARY 17, 2022
There’s no doubt the last few years have dramatically changed not only the way people shop, but also how they prefer to hear from brands. It’s becoming increasingly important for marketers to understand ways to bridge digital channels for an omnichannel brand experience to better attract and retain customers. . Omnichannel marketing is not just smart marketing, it’s also what people want.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Martech
FEBRUARY 16, 2022
The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods of data procurement and analysis, some professionals argue improving customer experiences accomplishes the goal more effectively. “We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re try
Search Engine Journal
FEBRUARY 16, 2022
John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains. The post Google: No SEO Bonus For Keyword-Based Domains appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 18, 2022
Service Page owners can now show the organization they work for and include media from their portfolio. Please visit Search Engine Land for the full article.
Litmus
FEBRUARY 16, 2022
According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. 2022 shows no signs of slowing down either—it’s predicted that this year will bring an additional 14 billion more sends than last year. With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective?
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