Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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How To Craft The Perfect Sales Presentation

SMEI

Sales presentations can be a make-or-break moment for any sales organization. Crafting the perfect presentation takes skill, practice, and knowledge of what your audience wants to hear. Our step-by-step guide on how to craft the perfect sales presentation walks you through everything sales organizations need to know to make an impactful presentation that will close more sales.

Product 206
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5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out

Content Marketing Institute

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.

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How to Use Click Tracking to Optimize Your Landing Pages

Unbounce

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element.

Customer 140
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Google launches new Google Analytics 4 home page

Search Engine Land

The new GA 4 home page provides more personalized content, the company says. Please visit Search Engine Land for the full article.

Analytics 139
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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? via @sejournal, @SEOKristal

Search Engine Journal

Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? appeared first on Search Engine Journal.

SEO 138
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4 qualities of an intent-driven marketing automation email program

Martech

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.

B2C 134

More Trending

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3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]

Content Marketing Institute

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute.

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4 Useful Tips To Make Keyword Rank Tracking More Efficient

Search Engine Journal

How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips. The post 4 Useful Tips To Make Keyword Rank Tracking More Efficient appeared first on Search Engine Journal.

SEO 137
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How to use Twitter communities to grow your brand

Sprout Social

“Human beings can’t help it: we need to belong.” — Seth Godin, Tribes. . Social media networks like Reddit, Facebook and Discord have helped us find a place to belong and discuss topics we care about. Brands use these channels as tools to connect with their audience. Unfortunately, many of these communities are becoming cluttered and inauthentic. Now, many people are searching for smaller niche hangouts.

Branding 131
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It’s not the size of your martech stack, it’s your range of use cases

Chief Martec

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market

Education 131
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How To Craft The Perfect Sales Presentation

SMEI

Sales presentations can be a make-or-break moment for any sales organization. Crafting the perfect presentation takes skill, practice, and knowledge of what your audience wants to hear. Our step-by-step guide on how to craft the perfect sales presentation walks you through everything sales organizations need to know to make an impactful presentation that will close more sales.

Product 130
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Faster, More Complete Content: How To Rank More In Less Time - Ep. 265 via @sejournal, @lorenbaker

Search Engine Journal

Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete Content: How To Rank More In Less Time [Podcast] appeared first on Search Engine Journal.

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The CMO Survey Finds Digital Marketing Spending Soars, Yet Companies Lag on Climate and Privacy Related Issues

The CMO Survey

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change. Fewer than half of marketing leaders (47.4 percent) believe their companies are willing to make short-term financial sacrifices to reduce their environmental impact.

CMO 130
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How to assess which cultural moments are right for your brand to act on

Sprout Social

A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. In best-case scenarios, they create conversations that unite people over shared interests.

Branding 128
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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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37 Content Writing Examples and How-To Tips for Website Articles

Content Marketing Institute

Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between.

B2C 121
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How Google Universal Search Ranking Works – Darwinism In Search via @sejournal, @jasonmbarnard

Search Engine Journal

Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal.

SEO 131
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Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel.

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TikTok hashtags: how to use them to grow your reach

Sprout Social

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. Attracting mostly younger audiences, the platform sees a ton of usage and engagement. In fact, micro-influencers are close to hitting the 18% mark in engagement rates. So it makes sense that businesses are flocking to TikTok to expand their reach.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to be a competitive paid search marketer in 2022

Search Engine Land

The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve. Please visit Search Engine Land for the full article.

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20 Proven Ways To Reduce Your Bounce Rate via @sejournal, @natalieannhoben

Search Engine Journal

Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher's expectations. The post 20 Proven Ways To Reduce Your Bounce Rate appeared first on Search Engine Journal.

SEO 122
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Does your organization need a marketing work management platform?

Martech

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive se

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How to Make Your Content Marketing and SEO Strategies Work Together

Content Marketing Institute

Looking to strengthen your customer connections and convert more prospects? Discover how uniting your SEO and content strategies and rebuilding them around data can help you reach the right audience in the right ways.

SEO 115
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. That’s more than 4.6 billion people, up from 1.5 billion a decade ago. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from.

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How To Identify And Reduce Render-Blocking Resources via @sejournal, @BrianHarnish

Search Engine Journal

Reducing page load time improves user satisfaction and search rankings. Learn how to identify and optimize render-blocking resources that could be holding you back. The post How To Identify And Reduce Render-Blocking Resources appeared first on Search Engine Journal.

SEO 122
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19 questions to marketing attribution and predictive analytics vendors during a demo

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Analytics 119
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Back to the Basics: Create Content Like a Publisher

David Meerman Scott

I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.

PR 113
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]

Content Marketing Institute

Is it possible to include product details in stories without boring or alienating your audience? Robert Rose says yes, but you’ll need some imagination (and, possibly, a bathing suit). Dive in for advice on how to start.

Product 111
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Yandex Warns Debt May Affect Ability To Continue Operating via @sejournal, @martinibuster

Search Engine Journal

Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating. The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first on Search Engine Journal.

SEO 118
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How much does acquiring a customer cost?

Martech

There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading a

Customer 116
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How to Create Digital Products (That People Actually Want)

CopyBlogger

A digital product that sells while you sleep is the ultimate dream, but you might be wondering how to create. Continue Reading. The post How to Create Digital Products (That People Actually Want) appeared first on Copyblogger.

Product 110
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Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.