Aspiration Marketing
JULY 26, 2022
Growth-Driven Design (GDD) has been sweeping the web development scene as a top-performing production strategy for companies of all sizes. The primary benefit of this web development methodology is that it gives you a platform to kickstart your web presence very quickly, allowing you to scale and improve your website over time.
Search Engine Roundtable
JULY 29, 2022
In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed. Well, that is no longer the case according to an updated Google help document. A page that has noindex on it will no longer be factored into your Core Web Vitals and Google Page Experience scores.
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Hubspot Marketing
JULY 28, 2022
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com.
Sprout Social
JULY 27, 2022
Since its inception, Twitter has revolutionized the way we communicate. It’s fast, concise and a great way to connect with your customers, prospects and clients. With nearly 230 million daily active users, Twitter is a powerful way to amplify your message and showcase your brand. Customers sometimes discover your business on Twitter, but often they end up on your website from a search engine or other source rather than a Tweet.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hootsuite
JULY 25, 2022
Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Is nothing in this world sacred?! Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions tha
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JULY 28, 2022
We've all heard this maxim, “First impressions last”, so we are aware how important it is to strike a good impression. Showed up late for a job interview? That's a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well.
Martech
JULY 27, 2022
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company.
Hootsuite
JULY 27, 2022
The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. In this tribune, Étienne Mérineau, Senior Director of Marketing at Heyday by Hootsuite, explains what social commerce is, why it matters, and where it’s going. One thing is for certain: social commerce is here to stay.
Search Engine Roundtable
JULY 28, 2022
We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test infinite scroll in its search results interface.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
JULY 27, 2022
For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you'e unfamiliar with Excel formulas. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this.". Truth be told, there is — you just don't know it yet.
Sprout Social
JULY 28, 2022
Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat.
Content Marketing Institute
JULY 29, 2022
While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on.
Search Engine Roundtable
JULY 29, 2022
Google has updated its Google Search Quality Raters Guidelines PDF just a bit over 9 months since the last update. The document keeps getting smaller, from 175 pages in 2020 to 172 pages in 2021 and now to 167 pages in 2022.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hubspot Marketing
JULY 26, 2022
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to add to all the noise. However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent.
Search Engine Journal
JULY 25, 2022
Let's take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.
Content Marketing Institute
JULY 27, 2022
Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits.
Search Engine Roundtable
JULY 29, 2022
Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hubspot Marketing
JULY 26, 2022
Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.
Search Engine Journal
JULY 29, 2022
YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm Explained In Q&A Format appeared first on Search Engine Journal.
Hootsuite
JULY 27, 2022
The TikTok pixel is a piece of code that you can install on your website to track conversions. But not just any conversions — we’re talking specific TikTok conversions. So, if you’re running a TikTok ad campaign and you want to see which of your ads are driving the most sales, you need to jump on the pixel train. Don’t worry, I’m here to walk you through the process step-by-step.
Search Engine Roundtable
JULY 28, 2022
The fourth version of the Google Product Reviews Update is now rolling out - this update is called - you guessed it - the July 2022 Google Product Reviews Update. This update, like previous updates, will take about two to three weeks to fully roll out.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
JULY 28, 2022
Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly. Gaining followers and engagement on Twitter is easier said than done.
Martech
JULY 28, 2022
This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.
Buffer Marketing
JULY 27, 2022
💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Only 500 seats available. Save your seat here. 👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Yet, 79 percent of brands ignore it. What is it?
Search Engine Roundtable
JULY 25, 2022
The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for any desktop query now, according to RankRanger data.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JULY 29, 2022
A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also more likely to refer their family and friends to these companies. As we know, personalization is the name of the game in customer experience nowadays. In this post, we’ll dive into key personalization trends you should know in 2022.
Orbit Media Studios
JULY 27, 2022
Accessibility goes well beyond the code and color scheme of your website. Accessibility applies to every aspect of your site, including one of the most important parts: your content. Using accessibility best practices can improve your site in many ways. For example, it will eliminate barriers for your visitors and can improve your SEO ranking. If you are new to accessibility, check out What is Web Accessibility?
Search Engine Journal
JULY 27, 2022
How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help. The post Local SEO Strategies For Plumbers, Electricians & Other Trades appeared first on Search Engine Journal.
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