Dreamgrow
MAY 3, 2022
Last Updated on May 31, 2022 by Karl I’ll never forget my first $1,000 profit. Read more The post The 5 Best Affiliate Marketing Courses (From a 7-Figure Marketer) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Chief Martec
MAY 3, 2022
It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech
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Search Engine Roundtable
MAY 3, 2022
Historically Google has said they won't be offering any SEO certification like they do for Google Ads, Google Analytics, and a whole slew of certification they offer. But that seems to have changed when Google announced the new Google Career Certificate scholarships for U.S. businesses.
CopyBlogger
MAY 5, 2022
Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, Continue Reading. The post 10 Timeless Persuasive Writing Techniques appeared first on Copyblogger.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Unbounce
MAY 5, 2022
You can roll your eyes all you like, but it’s time we all started taking TikTok seriously. What was once the exclusive plaything of online teens is now a platform that people of all ages accept. It’s where millions of people spend hours, trapped in an endless scroll of content. And if you’re not marketing your brand here, you’re missing a massive open goal.
Orbit Media Studios
MAY 4, 2022
“I need a way to stay connected with clients and prospects.”. That very thought, in the spring of 2007, was our first step on the long road of content marketing. ‘Content marketing’ wasn’t really a thing yet. But blogging was becoming popular. And a lot of companies were launching ‘e-newsletters’ and sending ‘email blasts.’. “Maybe if I write an article and send it in an email, they’ll think of us when they need a new site.”.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MAY 5, 2022
There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed this trend and the two of them follow web stories closer than almost anyone else I know.
Search Engine Journal
MAY 2, 2022
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal.
Sprout Social
MAY 2, 2022
If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? On that note, how do you get more people to discover your content in the first place? Understanding how the TikTok algorithm works is key to making this platform work for your brand. In this guide, we give you a breakdown of what the TikTok algorithm is and how it works.
Hubspot Marketing
MAY 4, 2022
If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Roundtable
MAY 5, 2022
Yesterday afternoon Moz's home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue - but there is no response from Google on how this could have happened as of yet.
Search Engine Journal
MAY 2, 2022
Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New Digital Marketing Certificate appeared first on Search Engine Journal.
Content Marketing Institute
MAY 4, 2022
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.
Hubspot Marketing
MAY 5, 2022
There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management? 5 Main Functions of Human Resource Management.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
AWeber
MAY 6, 2022
Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading.
Search Engine Journal
MAY 4, 2022
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On Free Training Program For Small Businesses appeared first on Search Engine Journal.
Content Marketing Institute
MAY 2, 2022
Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.
Hubspot Marketing
MAY 4, 2022
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them. Keyword Match Types.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Sprout Social
MAY 4, 2022
Totally new to the concept of TikTok challenges? Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. From the dance-offs to make-up hacks and beyond, TikTok creators aren’t shy about answering the call to create content. Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each.
Search Engine Journal
MAY 2, 2022
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy. The post Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps appeared first on Search Engine Journal.
Hootsuite
MAY 4, 2022
With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. You Me. We’re launching Collabs, a new way to co-author Feed posts and Reels. Invite an account to be a collaborator: Both names will appear on header Share to both sets of followers Live on both profile grids Share views, likes and comments pic.twitter.com/0pBYtb9aCK. &
Hubspot Marketing
MAY 2, 2022
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep reading to learn what we discovered.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Roundtable
MAY 6, 2022
One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank to 5 identical pieces of content in the first five positions in Google search. So what do you do if you have content that is similar or the same as your competitors?
AWeber
MAY 3, 2022
Want to make your brand more visible to your target audience - so you can attract and convert more customers? Who doesn't! But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.
Search Engine Journal
MAY 6, 2022
Looking to drive more affiliate marketing sales? Having the right software in place will streamline the entire process, and these are some top options. . The post Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022 appeared first on Search Engine Journal.
Hubspot Marketing
MAY 6, 2022
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Content Marketing Institute
MAY 3, 2022
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.
Chief Martec
MAY 4, 2022
Yesterday — #MartechDay, yay! — we released the global 2022 marketing technology landscape , after taking a year off in 2021. It grew a remarkable 24% to 9,932 solutions. To make it readable, we actually made it fully interactive at martechmap.com , where you can search, filter, zoom, and more. It’s pretty wild. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing.
Search Engine Journal
MAY 2, 2022
Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first on Search Engine Journal.
Martech
MAY 6, 2022
There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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