Hubspot Marketing
JUNE 17, 2022
Be honest, does your professional bio make a statement? If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started. Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.
Search Engine Journal
JUNE 16, 2022
These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO Resources & Conversations appeared first on Search Engine Journal.
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Hootsuite
JUNE 14, 2022
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration. When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. But how do you know which one to use? To help you out, we’ve compiled a list of hashtags below.
Businesses Grow
JUNE 13, 2022
One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping. Ghosting is this trend (first coined about 20 years ago) of connections that disappear. A person cuts off all communications without explanation. It’s becoming a common dating relationship strategy and unfortunately, the behavior is now plaguing the business world, too.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
David Meerman Scott
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
Hubspot Marketing
JUNE 13, 2022
A. leaked TikTok for Business deck stated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Traackr
JUNE 13, 2022
Learn three proven practices to help your brand build a well-structured, high-performing influencer marketing team.
Search Engine Roundtable
JUNE 16, 2022
Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the top of the search results page.
Buffer Marketing
JUNE 16, 2022
Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded.
Search Engine Journal
JUNE 12, 2022
Choosing a domain name is an important step for launching a website, so it's important to make the right choice. The post Is There Ranking Power In Keyword Domains? appeared first on Search Engine Journal.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.
Search Engine Roundtable
JUNE 17, 2022
An SEO asked Google's John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said no, don't publish empty pages to the web.
Hubspot Marketing
JUNE 16, 2022
How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit may seem daunting if you've never done one before, it can actually be completed in seven easy steps — and there are several tools that can make yours quick and efficient.
Search Engine Journal
JUNE 15, 2022
Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google Search Results & Features You Need To Know appeared first on Search Engine Journal.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
JUNE 17, 2022
Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
Content Marketing Institute
JUNE 17, 2022
Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value.
Hubspot Marketing
JUNE 13, 2022
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot's Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So it's vital brands behave responsibly when it comes to collecting and protecting consumer data.
Dreamgrow
JUNE 17, 2022
Are you looking for the ideal email marketing and automation tool for your business? Well, Read more The post ActiveCampaign Review: Still Worth It in 2022? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
CXL
JUNE 16, 2022
Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022. Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. These tactics are upselling and cross-selling (respectively). While both effectively drive revenue and enhance the customer experience, upselling is ideal for companies with a single product or freemium model.
Search Engine Roundtable
JUNE 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Hubspot Marketing
JUNE 14, 2022
In 1990, the key to SEO success relied on keywords. Today, it's way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it's important reflect on the biggest SEO challenges this year — and create a game plan to address them. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts.
Chief Martec
JUNE 13, 2022
Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
JUNE 15, 2022
It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples.
CXL
JUNE 16, 2022
Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.
Martech
JUNE 17, 2022
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create a
Search Engine Roundtable
JUNE 13, 2022
Twitter, sometime over the past week or so, has removed the nofollow attribute from its links. This is unusual for a number of reason, the largest is that Twitter had nofollowed links on its social network since 2008 on bio links and 2009 on all tweets. So why change it now?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
CopyBlogger
JUNE 16, 2022
Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented. Continue Reading. The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.
Contently B2C
JUNE 16, 2022
During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S. Surgeon General, issued a Surgeon General’s Advisory on the dangers of health misinformation related to the COVID-19 pandemic. What makes this advisory unique? Usually, these advisories are reserved for serious public health concerns that relate to what we eat, drink, or smoke.
Search Engine Journal
JUNE 16, 2022
Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google Penguin Algorithm Update appeared first on Search Engine Journal.
Martech
JUNE 14, 2022
E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic accelerated any past projections. Globally, e-commerce sales saw a 27.6% growth rate throughout 2021. With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 trillion in 2022, and $6 trillion will be hit only two years later in 2024.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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