Hubspot Marketing
MAY 15, 2018
Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). And it's really important to guide your visitors through the buying journey using strategic CTAs.
Adobe Experience Cloud Blog
MAY 17, 2018
SEO, or search engine optimization , seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground. Once you know what kind of keywords your customers are looking for , you can start to play with it. In this blog, you’ll learn about the most important on-page SEO elements and how to apply them to your marketing strategy.
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Content Marketing Institute
MAY 14, 2018
Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study.
Marketing Insider Group
MAY 14, 2018
There’s a lot of pressure on your content to perform. After all, brands who get content marketing right are known to get 7.8 times the website traffic of those who haven’t yet cracked the content nut. And, for every dollar spent, a content strategy generates three times as many leads as traditional marketing can. But, what do […]. The post What to Do When Great Content Falls Short of Your Content Goals appeared first on Marketing Insider Group.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
MAY 15, 2018
A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. It’s an effective method to maximize opportunities while minimizing negative factors associated with a given project or objective.
Adobe Experience Cloud Blog
MAY 16, 2018
“Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 15, 2018
You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. This problem is, there’s no […]. The post 7 Content Marketing ROI Templates and Tools appeared first on Marketing Insider Group.
Hubspot Marketing
MAY 14, 2018
How to Make a QR Code. Select a QR code generator. Choose the type of content you're promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Track and analyze performance. "Really? We're talking about QR codes?". Fair reaction. For several years now, QR codes have been at the center of the popular " is dead" trope we marketers love to argue when talking technology.
Adobe Experience Cloud Blog
MAY 15, 2018
I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. At the same time, I’ve also been helping several global brands build their strategies to make this happen. This newly published research on global content strategy summarizes my findings, outlining the challenges organizations face trying to scale and at th
Content Marketing Institute
MAY 17, 2018
Editor’s note : The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. This article recaps his comments. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company to produce enough content to drive the business.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
MAY 16, 2018
This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support. Outside of onboarding, periodic training, and informal sharing, this is an area that is largely left up to individuals. […].
Hubspot Marketing
MAY 14, 2018
Telling your boss that you’re leaving the company is never an easy conversation. But a respectful resignation letter can mean the difference between an awkward goodbye, and a chance for a long-term professional connection. Ideally, you’ll provide a resignation letter two weeks before you leave the company. A resignation letter lets you officially announce your termination at the company, and also provides important housekeeping information, like your last day and other details about your departu
Adobe Experience Cloud Blog
MAY 14, 2018
When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more conversions. They have to be built right. The trouble is, most marketers still spend most of their time perfecting the pre-click experience than they do the post-click experience.
Duct Tape Marketing
MAY 15, 2018
Quick Fixes to Turn Your SEO Around written by John Jantsch read more at Duct Tape Marketing. Let me be clear, SEO is absolutely a marathon, not a sprint. To do it well, it takes a lot of time and effort and needs to be a continuous practice. With that being said, there are a few low-hanging fruit items that you can address first that can help turn your SEO efforts around (or kick them off) quickly.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
MAY 15, 2018
Almost every marketer I’ve met of late is sold on content marketing and subsequently, they are producing more thought leadership content than ever. With all that great content comes a new challenge: what should a marketer do with it? Too often, well-intentioned marketing content ends up scattered all over the place: various website pages; random […].
Hubspot Marketing
MAY 15, 2018
It’s one of the worst feelings in the world. You've spent weeks perfecting your resume and crafting the perfect cover letter, and you're finally ready to submit your application for your dream job. But when you scan the company’s careers page, panic starts pouring over you. The job you wanted to apply for is no longer open. It’s gone. And as you stare at your laptop screen in shock, you can’t help but think you’ll never be able to join your dream company.
Adobe Experience Cloud Blog
MAY 18, 2018
My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work under pressure? How would I address conflict with a coworker? Somehow, I passed and entered the world of customer service. While working in this world, I have also trained and performed as a professional actor in Los Angeles and Denver.
Duct Tape Marketing
MAY 17, 2018
How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Anthony Sullivan. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. .
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
MAY 17, 2018
Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better. But again like a top-quality blender, training can be expensive. Are Agile marketing workshops, coaching, and training really worth the cost? As a coach myself I’ll admit to […].
Lusha
MAY 17, 2018
We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. We’re looking for someone ambitious, entrepreneurial, and looking to play a critical role in the company.
Zumvu
MAY 18, 2018
The wedding industry is a field a lot of people wish they could get involved with, but don’t exactly know how. With such limited space it’s often perceived as quite the challenge to break into.
Duct Tape Marketing
MAY 12, 2018
Weekend Favs May 12 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
MAY 18, 2018
For the 175th episode of The Marketing Book Podcast, I interviewed Mike Moore, co-author with Peter Thomas of Marketing Multiplied: A Real-world Guide To Channel Marketing For Beginners, Practitioners, And Executives. Marketing Multiplied is a guide to indirect channel marketing that explores topics such as how best to engage channel partners, how to create programs […].
Lusha
MAY 17, 2018
We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. We’re looking for someone ambitious, entrepreneurial, and looking to play a critical role in the company.
Zumvu
MAY 18, 2018
As any business leader knows, getting more potential customers to find out about your service or product is what makes money.
Content Marketing Institute
MAY 18, 2018
If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. New features debut almost every month and discerning trends is challenging. Instagram Stories are on many brands’ radar for good reason. Over 300 million view Instagram Stories every day and one-third of the most viewed Stories come from businesses.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Marketing Insider Group
MAY 14, 2018
It takes a special kind of person to be a team leader. A good team leader possesses the ability to inspire others and clearly and openly communicate with their team. A good team leader is honest and transparent, and never leaves their team guessing. Anyone can be a boss, but not everyone can be a […]. The post How To Get More Out Of Your Marketing Team appeared first on Marketing Insider Group.
Content Marketing Institute
MAY 15, 2018
You may be familiar with the oft-quoted line attributed to Mark Twain, “A lie will fly around the whole world while the truth is getting its boots on.” It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative facts. Twain’s words seem a particularly apt description of social media’s role in spreading misinformation faster than ever, while amplifying the confusion of who or what to trust.
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