Search Engine Land
JUNE 26, 2024
Want to win over customers in today’s competitive market? Loyalty is key. But how do you build lasting relationships that keep them coming back? Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in 2024.
Social Media Examiner
JUNE 26, 2024
Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? In this article, you'll discover how to leverage AI tools to increase efficiency and improve creative output. Maximizing Efficiency and Effectiveness With AI Technology In today's fast-paced, digital world, marketers are constantly seeking ways to achieve more with less. […] The post How to Optimize Agency Marketing With AI appeared first on Social Media Examiner.
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Hubspot Marketing
JUNE 24, 2024
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.
Aspiration Marketing
JUNE 25, 2024
Have you ever gotten that sinking feeling when a customer cancels their service? It happens to the best of us. But what if you could turn those cancellations around or better yet, avoid them? Loyal customers are worth their weight in gold, bringing in repeat business and positive word-of-mouth. That's where customer retention management and churn rate controls come in.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JUNE 25, 2024
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.
Zumvu
JUNE 25, 2024
By leveraging data analytics, companies can gain valuable insights, make informed decisions, and craft strategies that are tailored to their specific market needs.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Litmus
JUNE 25, 2024
Marketing has transformed more in the past three years than in the previous 50, and one of the driving forces behind these seismic shifts is artificial intelligence (AI). In fact, 45% of marketing teams now leverage AI in their email campaigns—and 31% plan to invest more in AI and machine learning this year. Recent headlines reveal that AI-generated summaries from major players like Apple, Gmail , and Yahoo are coming to top email clients to enhance their users’ inbox experiences.
Aspiration Marketing
JUNE 24, 2024
Using the right sales techniques, building a sales funnel, and perfecting your product are all important for success in 2024. But in order to succeed, you need to choose the right sales channels. This article will walk you through the most effective sales channels that you can use today and provide a brief overview of how they fit into the larger sales picture.
The LeadG2 Blog
JUNE 25, 2024
Let's face it; simply attracting leads isn't enough. To convert those leads into loyal customers, businesses must engage in effective lead nurturing strategies. Content marketing is a powerful tool in this process, offering valuable information and insights that guide prospects through the sales funnel. This blog explores how to leverage content marketing for lead nurturing, ensuring your leads turn into conversions.
InTouch Marketing
JUNE 24, 2024
In today's world everyone looks for businesses and services online. Here is the difference of how consumers are searching today vs. two years ago and.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Social Media Examiner
JUNE 25, 2024
Wish your AI content sounded more like you? Want to create AI-written content to match your brand? In this article, you’ll discover how to get AI to model your unique voice. How to Make AI Content Sound Like You: The ‘VOICE’ Framework Are you struggling to create authentic AI-generated content that captures your brand's unique […] The post Getting AI to Model Your Unique Brand Voice appeared first on Social Media Examiner.
Aspiration Marketing
JUNE 27, 2024
Ever pour your heart into your website, only to see visitors disappear after browsing? You're not alone. Many businesses struggle with visitors who vanish without converting. The truth is, these visitors are interested! But without clear direction, they might not know what to do next. Here's where Calls to Action (CTAs) come in.
Search Engine Land
JUNE 28, 2024
Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin at the Aspen Ideas Festival: “…With respect to content that is already on the open web, the social contract of that conte
Hubspot Marketing
JUNE 27, 2024
There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you are is already working for you. But it is my professional opinion that if you are a writer (or reader), you must get acquainted with Substack.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Social Media Examiner
JUNE 27, 2024
Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? In this article, you'll learn how to simplify your content creation process with automation. Understanding Content Automation Creating content consistently can be time-consuming and challenging, especially when working with a team. Numerous steps are involved in bringing […] The post Content Automation: How to Simplify Your Content Process appeared first on Social Media Exa
Buffer Marketing
JUNE 26, 2024
No one knows better than me that if LinkedIn is a priority for you as a creator or brand, it can get overwhelming to keep up with everything you can or should be doing. From creating content to keeping up with engagement and relationship building or even responding to DMs, it’s a lot to stay on top of. That’s where automation comes in.
Martech
JUNE 28, 2024
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede
Marketing Insider Group
JUNE 24, 2024
Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
JUNE 28, 2024
Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.
Hubspot Marketing
JUNE 27, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint , a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and consultant for the last seven years.
Martech
JUNE 24, 2024
Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.
Buffer Marketing
JUNE 24, 2024
If there’s one thing you’ve heard about Threads , it’s probably that it’s an Instagram-X hybrid – which isn’t entirely accurate. Yes, it’s very much “Instagram in text form” – you get a bit of the curation of your Instagram feed with the rawer nature of Instagram Stories mixed in with the format of content on X/Twitter.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content Marketing Institute
JUNE 27, 2024
A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.
Hubspot Marketing
JUNE 27, 2024
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.
Martech
JUNE 28, 2024
In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the B2B sector, where purchase decisions are often complex and involve multiple stakeholders, but they can happen during any purchasing decision.
Buffer Marketing
JUNE 25, 2024
I’m thrilled to share that you can now use Threads within your Buffer account. Threads launched less than a year ago but, as young as the platform is, there’s no doubt that it’s already an important new social platform. Many are finding it to be a calmer space and a place where they see greater engagement and connection. Threads offers a powerful opportunity to find community and growth on a brand-new social network, boosted by the distribution of Instagram and connecte
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
JUNE 24, 2024
When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them. But once I break down why I’m asking, they quickly understand.
Content Marketing Institute
JUNE 26, 2024
Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.
Martech
JUNE 26, 2024
Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.
SocialPilot
JUNE 26, 2024
Negative reviews can pop up anytime on review sites such as Google Reviews and Yelp or on social media platforms such as Facebook. Dealing with these reviews is a daunting task, especially when most businesses do not know how to respond to negative reviews. However, the important thing to understand is that customers’ negative feedback is not just criticism; it is an opportunity for you.
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