Hubspot Marketing

NOVEMBER 2, 2018

The thought of creating your own website may seem overwhelming. You might even think this task would be impossible for anyone but a developer or a person with a background in web design. Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more.

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SEO Management Customer eCommerce 145

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business.

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Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.

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Marketing Insider Group

OCTOBER 30, 2018

We’re all bought in on content marketing. Right? Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. Eighty-eight percent of B2B marketers in North America use content marketing as part of their overall approach, per Content Marketing Institute. Great news. As much as it appears we’re […].

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

OCTOBER 30, 2018

As a marketer, data is your lifeblood. To gain support for your new idea or prove the value of your most recent campaign, you need data backing it up. But, for many people working in a primarily creative role, pulling and analyzing data can be a challenging task. Not only do you have to export your data, which really means opening up a jumbled spreadsheet bursting with an endless amount of metrics, but you also have to configure the data to report it correctly.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2018

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , and managing your team throughout the build process in our previous posts. Now you’re almost at the finish line!

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Marketing Insider Group

NOVEMBER 1, 2018

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion. How content drives the customer journey First, let’s take a look at the customer journey itself so we’re all […].

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Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse. In fact, marketers have seen such success from influencer marketing that almost 40% of them plan to increase their influencer budget in 2018 and beyond.

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Adobe Experience Cloud Blog

OCTOBER 29, 2018

Writing this article has me thinking of Goldilocks and the Three Bears. You’ve got Goldilocks looking for the right home to crash. Ultimately, she has to make a critical life decision between the temperature quality of hot, cold, and ‘just right’ porridge. Identifying the right engagement platform can feel very similar. If you’ve been using one for a while, it might be time to re-evaluate the temperature of your results.

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Marketing Automation Platform Digital Marketing Thought Leadership Communications 132

Content Marketing Institute

NOVEMBER 2, 2018

You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions. More than that, not so long ago, Google rocked the online world with its mobile page speed update , which officially made page speed a ranking factor for mobile devices.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Marketing Insider Group

OCTOBER 29, 2018

If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content. It makes sense that personalized content is more appealing and persuasive – nobody wants to feel like they’re just another nameless customer or that a business cares only about increasing sales rather […].

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Hubspot Marketing

NOVEMBER 1, 2018

In 2018, almost 75% of employers struggled to fill positions with the right candidates. Unfortunately, this talent shortage is only worsening -- research by Korn Ferry predicts by 2020, the technology, media, and telecommunications industries alone could be short over one million skilled workers globally. To succeed long-term, it's critical your business is able to hire and retain the best, most talented employees.

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Adobe Experience Cloud Blog

OCTOBER 31, 2018

By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have our opinions on it. Now that the dust has settled, those that burned their Nike trainers are left with a rage-hangover and the realization that they now need to go out and fork out a hundred bucks for a new pair. Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand

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Branding Thought Leadership Millennials Communications 124

Content Marketing Institute

OCTOBER 31, 2018

Marketers make markets. It is the core of what we do. When we truly excel at our jobs, we create demand where little or none existed. Perhaps the quintessential example of this is Apple’s iPhone. Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. In fact, Apple didn’t even realize the demand it was creating.

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Whitepaper Education Content Marketing Market Segmentation 102

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

OCTOBER 29, 2018

Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years ago is now an ancient practice. Brent Hoberman, founder of LastMinute.com, says, “Internet […]. The post 6 Ways Internet Marketing Is Evolving (And How To Keep Up) appeared first on Marketing Insider Group.

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Marketers Marketing Marketing Strategy Digital Marketing 109

Sprout Social

NOVEMBER 2, 2018

Each year, the Chicago Tribune publishes a list of top workplaces based on thousands of employee reviews to determine the best employers in Chicago. Sprout Social is proud to be included on the list of midsize companies for the fourth consecutive year in a row for 2018! This continuous recognition is a result of employee feedback and a reflection of the inclusive culture we’ve built thus far. “Our people are at the center of everything we do here at Sprout,” said Maureen Calabr

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Product 99

Traackr

NOVEMBER 1, 2018

This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media.

Influencer Marketing 88

Influencer Marketing Marketers Marketing 88

Duct Tape Marketing

OCTOBER 30, 2018

Why Partnerships Are Your Secret Weapon to Building Referrals written by John Jantsch read more at Duct Tape Marketing. Generating referrals is the key to securing your business’s long-term success, and it can feel like a pretty massive undertaking. One way to lighten the load and help you to create a more sustainable stream of referrals is to build partnerships.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

OCTOBER 31, 2018

Explore why thought leadership is vital and how it’s supported by a content marketing program When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert. Research supports that there is a strong, positive relationship between consumer trust, brand loyalty and increased […].

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Thought Leadership Content Marketing Marketers Marketing 106

Sprout Social

OCTOBER 31, 2018

Let’s talk Twitter. The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. It’s also one of the most straightforward for businesses to master when it comes to customer service and engagement. Twitter isn’t without its roadblocks for brands, though. The big one? Twitter moves at an absolutely insane pace.

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Branding Gen Z Food Millennials 99

Bannerflow

OCTOBER 30, 2018

Dynamic ads are revolutionising travel display advertising. It’s digital advertising that provides cruise lines, ferry companies, and airlines alike with the ability to present the right message, to the right person, at the right time. Combined with developments in data and targeting, dynamic ad campaigns are helping brands to improve ad performance.

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Branding Price Advertisers Advertising 76

Duct Tape Marketing

OCTOBER 31, 2018

Communicating with Empathy in the Digital World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nick Morgan. Podcast Transcript. This week on the Duct Tape Marketing podcast, I speak with Dr. Nick Morgan. He is one of America’s leading experts on communication and is the founder and CEO of Public Words. As a communication coach and theorist, he has worked with leaders in the public and private sectors to perfect their public communications and deliver their

Communications 74

Communications Marketing Marketers 74

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

OCTOBER 30, 2018

80% of retail professionals say email marketing is their greatest driver of customer retention, and customers who purchase through emails spend 138% more than those who don’t receive them. Getting your emails right is one of the most important steps you can take to win over customers and to build loyalty. But, the fact is, […]. The post How to Make Customers Look Forward to Your Email appeared first on Marketing Insider Group.

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Customer Retail Email Marketing Marketing 106

Litmus

NOVEMBER 1, 2018

A great first impression is often the first crucial step to building a long-lasting relationship. It’s no different in email marketing. When new prospects enter the top of your funnel through a newsletter signup, free trial offer, or asset download, how do you best introduce them to your brand, set expectations, and plant the seeds for relationships that last?

eCommerce 62

eCommerce Copywriting Health User-Generated 62

Bannerflow

OCTOBER 29, 2018

A new age of marketing has dawned, with brands worldwide moving towards a more agile, hyper-relevant, form of advertising. As consumer behaviour has changed, so too must the way we market to them. Nowhere is this truer than in the travel industry. Travel companies, and specifically airlines, are struggling to compete in this over-saturated market; with a far longer sales cycle, and fierce competition from online travel agencies.

Transform 76

Transform Marketers Marketing Advertisers 76

Duct Tape Marketing

OCTOBER 27, 2018

Weekend Favs October 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Product Customer Marketing Marketers 66

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

OCTOBER 31, 2018

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods […].

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eCommerce Retail Traditional Marketing Marketing 96

Moz

NOVEMBER 1, 2018

Posted by Tom.Capper One of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this week's edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affec

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Analytics SEO Product Marketing 56

Bannerflow

NOVEMBER 2, 2018

Dynamic creative optimisation (DCO) is next level programmatic creative. It’s the beating heart of the display ads of your dreams – if you dream about that sort of thing that is. For some, dynamic creative optimisation offers the only way to do true personalised messaging at scale. In theory, it should be another nail in the coffin of the old way of working and the cold embrace of standardised content.

Advertisers 65

Advertisers Advertising CMO Management 65

Duct Tape Marketing

OCTOBER 31, 2018

Transcript of Communicating with Empathy in the Digital World written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Has technology in the virtual world that we live in made it easier to communicate or harder?

Communications 63

Communications Transform Millennials Fashion 63

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