Neil Patel
SEPTEMBER 11, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.
Hootsuite
SEPTEMBER 9, 2020
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults.
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Content Marketing Institute
SEPTEMBER 9, 2020
People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute.
Sprout Social
SEPTEMBER 8, 2020
Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order ( I’m looking at you, Sprout Sessions attendees ).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Neil Patel
SEPTEMBER 8, 2020
Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance.
Hootsuite
SEPTEMBER 8, 2020
Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Let’s make sure you’re ready to help them when they reach out to you. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
SEPTEMBER 10, 2020
Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions.
Neil Patel
SEPTEMBER 11, 2020
If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews.
Hootsuite
SEPTEMBER 8, 2020
Creating and managing multiple YouTube channels can take up a lot of time and energy. But it’s worth it if you want to make a splash on the most popular online platform amongst US adults. Source: Pew Research Center. It also boasts a whopping two billion in monthly online users. What’s this mean? Multiple YouTube channels can help expand your reach and brand awareness (if you do it right).
Content Marketing Institute
SEPTEMBER 8, 2020
You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading → The post Why High-Quality Website Content Needs SEO Too appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
SEPTEMBER 7, 2020
Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye.
Neil Patel
SEPTEMBER 10, 2020
Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable.
Sprout Social
SEPTEMBER 9, 2020
It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into.
Search Engine Journal
SEPTEMBER 9, 2020
Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider. The post 10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now via @mirandalmwrites appeared first on Search Engine Journal.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
SEPTEMBER 8, 2020
You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out. Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else.
Neil Patel
SEPTEMBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next.
Content Marketing Institute
SEPTEMBER 7, 2020
Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences. Continue reading → The post Next-Gen Visuals Demand a Strong Foundation Today appeared first on Content Marketing Institute.
Rock Content
SEPTEMBER 8, 2020
Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. A technology that barely existed at the beginning of the 2010s is now in the hands of almost every American — and it can be activated by a touch or a single “hello” But what exactly does the surge in voice search mean for your content?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Diggity Marketing
SEPTEMBER 6, 2020
In reply to christian. This technique is aimed at sites that have been hit by a Manual Penalty, not by an algo update. My suggestion is to “do all the things” Check your technical SEO is on point. How does your backlink profile compare to the guys ranking #1 for your target keywords? What’s your onpage SEO like? Here’s a good case study of how we approached a site that got hit by an algorithm update: [link].
Neil Patel
SEPTEMBER 9, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage.
Marketing Insider Group
SEPTEMBER 9, 2020
What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?
Rock Content
SEPTEMBER 5, 2020
Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript. Despite this, some beginners can also complete this mission with the right instructions. You just need to have a properly configured development environment and the CMS (Content Management System) installed. WordPress is one of the most widely used open-source content management systems in the world — around 34.7% of all websites run on it.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content Marketing Institute
SEPTEMBER 11, 2020
This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday. Continue reading → The post Why Is It Harder to Stop Than to Start? [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 9, 2020
Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization.
Litmus
SEPTEMBER 11, 2020
Dark Mode is hot right now. It’s ripe to be the defining trend of 2020—outside of the pandemic and too many social issues to count—and the subject of more blog posts and webinars than you can shake a stick at. At Litmus, we’ve spent the last few years educating people about dark mode in email with things like our Ultimate Guide to Dark Mode for Email Marketers , Alice Li’s Litmus Live Day talk on the subject, and some of Lily Worth’s trend hunting.
Rock Content
SEPTEMBER 11, 2020
User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey. We have a very scholarly concept here, right? But, as we know, the practice involves some adjustments and customizations, especially when considering the different market niches.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
SEPTEMBER 10, 2020
Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn.
Neil Patel
SEPTEMBER 7, 2020
The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When it comes to digital marketing, organic traffic is something of a Holy Grail.
Duct Tape Marketing
SEPTEMBER 9, 2020
Great Reviews Provide Proof That You Keep Your Promises written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast, I would like to discuss online reviews. You know those Google and Facebook first start reviews we all know and love. It’s become a crucial part of marketing these days.
Rock Content
SEPTEMBER 8, 2020
It is a fact that websites are no longer used only for entertainment, as it was in the 2000s. Currently, many businesses are conducted over the internet. Therefore, it is important to know the main secure website platforms , such as WordPress. The problem is that the dynamism of technological changes causes threats to change quickly — and, in some cases, camouflage in the face of reliable design, for example.
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