Sat.Apr 04, 2020 - Fri.Apr 10, 2020

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The Future of Marketing Is Creative | Marketing 2025

Adobe Experience Cloud Blog

Data and creativity have always been two sides of the same coin. DaVinci studied art along with physics. And Beethoven’s Moonlight Sonata is not just a piano piece — it’s a mathematical expression. According to OpenCulture , the first half of measure 50 of ‘Moonlight Sonata’ consists of three notes in D major, separated by intervals called thirds that skip over the next note in the scale.

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25 Tools and Ideas for Brainstorming in a Remote World

Content Marketing Institute

Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.

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How to Regram on Instagram: 5 Tried and True Methods

Hootsuite

Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do it correctly. Regramming gives your brand fresh content for your audience (through content curation ) and is shown to increase engagement.

Gen Z 145
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17 Engaging ideas for what to post on Twitter

Sprout Social

Not sure what to post on Twitter? With every social media platform needing different strategies and content, it can be difficult to pinpoint what types of posts perform well on each. Twitter is a unique platform. And while several types of content tend to do well, others should be reserved for more professional platforms such as LinkedIn or more primarily visual platforms like Instagram and Pinterest.

Promotion 145
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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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How to Avoid Sounding Tone-Deaf During Coronavirus Pandemic | Empathy

Adobe Experience Cloud Blog

You’ll have had the email by now. . “Hello customer from our email marketing database, . During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things.

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The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is there such a thing as budget-friendly content marketing?” you ask. Today’s customers want information. And they want to know that you have their back with expertise and advice.

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How to Use IGTV: The Complete Guide for Marketers

Hootsuite

IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. … among many other things! But how do you create an IGTV channel? And what are the best ways you can use it for your business? Let’s dive into the answers, and find out how you can make IGTV work for your brand.

Marketers 145
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Marketing Attribution | Why Sales Leaders Should Be in the Know

Adobe Experience Cloud Blog

Are you a sales leader? If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? . Marketing attribution is the process used to accurately track, report, and understand the effectiveness of marketing.

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How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe

Search Engine Journal

The travel industry has been badly hit coronavirus pandemic. Here's how hotels, airlines, and online travel agencies (OTAs) are responding. The post How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe appeared first on Search Engine Journal.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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The Why, When, and How of Republishing Blog Posts

Content Marketing Institute

When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.

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6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers

Hubspot Marketing

Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you'll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. And, while some companies enable employees to successfully execute on their roles within 40 hours each week, you'll occasionally need to work later or longer to excel

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Embrace Your Human Skills | The Future of Work Is Automated & Human

Adobe Experience Cloud Blog

With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. It’s obvious that robots are here to stay. And they’re doing more and more kinds of work that only humans had previously been able to do. This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by a

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Screen sharing tips and best practices for remote teams

Sprout Social

Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams. Knowing you’re going to be sharing your computer screen in front of your team, superiors or potential clients can be nerve-wracking, so we’ve put together a list of screen sharing tips and best practices to help you feel more confident and imp

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.

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How to Use Pull Marketing & Knowing When to Push via @andybetts1

Search Engine Journal

Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use. The post How to Use Pull Marketing & Knowing When to Push via @andybetts1 appeared first on Search Engine Journal.

Marketers 130
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Congratulations to Our Adobe Digital Experience Partner of the Year Award Winners

Adobe Experience Cloud Blog

Our global network of solution and technology partners are the force multiplier for our commercial business. They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries.

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Social Spotlight: Adjusting and adapting during a global pandemic

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Editor’s note: As we all navigate marketing during a global crisis, we’re re-focusing the Social Spotlight on brand efforts in the current climate to connect, sustain and

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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7 Steps to Create a Helpful Interim Content Marketing Strategy

Content Marketing Institute

Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.

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Comment on The Story of 10Beasts.com – An Uncensored Interview with Luqman Khan by Naeem Abbas

Diggity Marketing

Hey! Good to know about Luqman khan as I am new in blogging and don’t know quite a lot of personalities…Good work. Keep arranging such amazing. Thank for sharing ?

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Digital marketing campaigns earn Adams & Knight "Best of Show" Awards

Adams & Knight Marketing

Adams & Knight, a Connecticut-based digital marketing agency, recently won six awards, including two for “Best of Show , ” in the We b Marketing Association’s Internet Advertising Competition (IAC), the first and only industry-based advertising award competition dedicated exclusively to online advertising. Honoring excellence in online advertising, this year’s entries spanned 86 industries and 10 online formats, including online ad, video, mobile app, website, and soc

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7 lessons from Sprout Social’s year of creative testing on social media

Sprout Social

One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. . There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times. Continue reading → The post Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap] appeared first on Content Marketing Institute.

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How to Get Your Brand Message Right & Wrong in Times of Crisis via @theshelleywalsh

Search Engine Journal

Here are examples of brands being genuine and helpful with their messaging and actions during the current COVID-19 crisis. The post How to Get Your Brand Message Right & Wrong in Times of Crisis via @theshelleywalsh appeared first on Search Engine Journal.

Branding 114
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Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.

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A closer look: What brands need to know about COVID-19

Sprout Social

If March felt like the longest month of the year so far, you’re not the only one feeling this way. COVID-19 has dominated headlines since January when the first U.S. case was made public. In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores.

Branding 137
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Leading Email Marketing Through Change

Litmus

Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing. While some changes in our marketing organizations and businesses might be temporary, many are likely to be far more permanent.

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Crisis Marketing Made Simple via @LWilson1980

Search Engine Journal

Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times. The post Crisis Marketing Made Simple via @LWilson1980 appeared first on Search Engine Journal.

Marketers 105
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Uncovering New Possibilities in the World of Marketing

Duct Tape Marketing

Uncovering New Possibilities in the World of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Shapiro. On today’s episode of the Duct Tape Marketing Podcast, I sit down with modern Renaissance entrepreneur Ben Shapiro. Shapiro got his start at eBay, where he served as their manager of business development and SEO.

Marketers 101