Adobe Experience Cloud Blog
APRIL 10, 2020
Data and creativity have always been two sides of the same coin. DaVinci studied art along with physics. And Beethoven’s Moonlight Sonata is not just a piano piece — it’s a mathematical expression. According to OpenCulture , the first half of measure 50 of ‘Moonlight Sonata’ consists of three notes in D major, separated by intervals called thirds that skip over the next note in the scale.
Content Marketing Institute
APRIL 9, 2020
Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.
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Neil Patel
APRIL 7, 2020
It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.
Marketing Insider Group
APRIL 7, 2020
You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is there such a thing as budget-friendly content marketing?” you ask. Today’s customers want information. And they want to know that you have their back with expertise and advice.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adobe Experience Cloud Blog
APRIL 9, 2020
You’ll have had the email by now. . “Hello customer from our email marketing database, . During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things.
Hubspot Marketing
APRIL 8, 2020
Why do people really quit their jobs? Before you say "salary," "benefits," or "workload," take a second to think about the worst boss you've ever had. Were they bad at giving feedback, not helpful, or just plain mean? Did they have you feeling unmotivated, too nervous to offer ideas, or fearing that you'd lose your job with the slightest miss-step? Once you let those memories sink in, you probably won't second guess the statement: "People quit their managers, not their jobs.".
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 6, 2020
When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
APRIL 7, 2020
Are you a sales leader? If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? . Marketing attribution is the process used to accurately track, report, and understand the effectiveness of marketing.
Hubspot Marketing
APRIL 6, 2020
Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you'll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. And, while some companies enable employees to successfully execute on their roles within 40 hours each week, you'll occasionally need to work later or longer to excel
Sprout Social
APRIL 8, 2020
Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams. Knowing you’re going to be sharing your computer screen in front of your team, superiors or potential clients can be nerve-wracking, so we’ve put together a list of screen sharing tips and best practices to help you feel more confident and imp
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
APRIL 8, 2020
Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
APRIL 7, 2020
With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. It’s obvious that robots are here to stay. And they’re doing more and more kinds of work that only humans had previously been able to do. This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by a
Diggity Marketing
APRIL 8, 2020
Hey! Good to know about Luqman khan as I am new in blogging and don’t know quite a lot of personalities…Good work. Keep arranging such amazing. Thank for sharing ?
Sprout Social
APRIL 9, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Editor’s note: As we all navigate marketing during a global crisis, we’re re-focusing the Social Spotlight on brand efforts in the current climate to connect, sustain and
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
APRIL 7, 2020
Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
APRIL 6, 2020
Our global network of solution and technology partners are the force multiplier for our commercial business. They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries.
Adams & Knight Marketing
APRIL 8, 2020
Adams & Knight, a Connecticut-based digital marketing agency, recently won six awards, including two for “Best of Show , ” in the We b Marketing Association’s Internet Advertising Competition (IAC), the first and only industry-based advertising award competition dedicated exclusively to online advertising. Honoring excellence in online advertising, this year’s entries spanned 86 industries and 10 online formats, including online ad, video, mobile app, website, and soc
Sprout Social
APRIL 9, 2020
One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. . There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
APRIL 10, 2020
This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times. Continue reading → The post Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap] appeared first on Content Marketing Institute.
Search Engine Journal
APRIL 4, 2020
The travel industry has been badly hit coronavirus pandemic. Here's how hotels, airlines, and online travel agencies (OTAs) are responding. The post How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe appeared first on Search Engine Journal.
Marketing Insider Group
APRIL 8, 2020
In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.
Sprout Social
APRIL 7, 2020
If March felt like the longest month of the year so far, you’re not the only one feeling this way. COVID-19 has dominated headlines since January when the first U.S. case was made public. In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Litmus
APRIL 9, 2020
Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing. While some changes in our marketing organizations and businesses might be temporary, many are likely to be far more permanent.
Search Engine Journal
APRIL 9, 2020
Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use. The post How to Use Pull Marketing & Knowing When to Push via @andybetts1 appeared first on Search Engine Journal.
Duct Tape Marketing
APRIL 7, 2020
How to Conduct a Small Business Brand Audit written by John Jantsch read more at Duct Tape Marketing. Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus.
Sprout Social
APRIL 6, 2020
For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well a
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Diggity Marketing
APRIL 5, 2020
Hey Matt, I spent 20 minutes trying to find your backlink service in Fiverr before I found out later in your article that it was all joke ?
Search Engine Journal
APRIL 8, 2020
Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times. The post Crisis Marketing Made Simple via @LWilson1980 appeared first on Search Engine Journal.
Duct Tape Marketing
APRIL 9, 2020
Uncovering New Possibilities in the World of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Shapiro. On today’s episode of the Duct Tape Marketing Podcast, I sit down with modern Renaissance entrepreneur Ben Shapiro. Shapiro got his start at eBay, where he served as their manager of business development and SEO.
Hubspot Marketing
APRIL 9, 2020
Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. If you find yourself in this boat, don't panic. You probably know the tools that are helpful for startup marketers to use when strategizing — a CMS, social media accounts, and graphic design software, for instance.
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