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Data and creativity have always been two sides of the same coin. DaVinci studied art along with physics. And Beethoven’s Moonlight Sonata is not just a piano piece — it’s a mathematical expression. According to OpenCulture , the first half of measure 50 of ‘Moonlight Sonata’ consists of three notes in D major, separated by intervals called thirds that skip over the next note in the scale.
Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.
Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do it correctly. Regramming gives your brand fresh content for your audience (through content curation ) and is shown to increase engagement.
Not sure what to post on Twitter? With every social media platform needing different strategies and content, it can be difficult to pinpoint what types of posts perform well on each. Twitter is a unique platform. And while several types of content tend to do well, others should be reserved for more professional platforms such as LinkedIn or more primarily visual platforms like Instagram and Pinterest.
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You’ll have had the email by now. . “Hello customer from our email marketing database, . During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things.
It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.
It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.
You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is there such a thing as budget-friendly content marketing?” you ask. Today’s customers want information. And they want to know that you have their back with expertise and advice.
IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. … among many other things! But how do you create an IGTV channel? And what are the best ways you can use it for your business? Let’s dive into the answers, and find out how you can make IGTV work for your brand.
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The travel industry has been badly hit coronavirus pandemic. Here's how hotels, airlines, and online travel agencies (OTAs) are responding. The post How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe appeared first on Search Engine Journal.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.
Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you'll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. And, while some companies enable employees to successfully execute on their roles within 40 hours each week, you'll occasionally need to work later or longer to excel
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Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams. Knowing you’re going to be sharing your computer screen in front of your team, superiors or potential clients can be nerve-wracking, so we’ve put together a list of screen sharing tips and best practices to help you feel more confident and imp
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.
Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use. The post How to Use Pull Marketing & Knowing When to Push via @andybetts1 appeared first on Search Engine Journal.
Our global network of solution and technology partners are the force multiplier for our commercial business. They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries.
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Editor’s note: As we all navigate marketing during a global crisis, we’re re-focusing the Social Spotlight on brand efforts in the current climate to connect, sustain and
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.
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Adams & Knight, a Connecticut-based digital marketing agency, recently won six awards, including two for “Best of Show , ” in the We b Marketing Association’s Internet Advertising Competition (IAC), the first and only industry-based advertising award competition dedicated exclusively to online advertising. Honoring excellence in online advertising, this year’s entries spanned 86 industries and 10 online formats, including online ad, video, mobile app, website, and soc
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times. Continue reading → The post Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap] appeared first on Content Marketing Institute.
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Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times. The post Crisis Marketing Made Simple via @LWilson1980 appeared first on Search Engine Journal.
Uncovering New Possibilities in the World of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Shapiro. On today’s episode of the Duct Tape Marketing Podcast, I sit down with modern Renaissance entrepreneur Ben Shapiro. Shapiro got his start at eBay, where he served as their manager of business development and SEO.
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